In the Past Three Years…

(Historical Perspective for “Revenue Stream For Games In the Era of Big Data” Panel)

November 2012 April 2013

October 2013 October 2013

January 2014 May 2014

October 2014 October 2014

November 2014 December 2014

January 2015 May 2015

TL;DR

2012• Premium is dominant mobile app

revenue stream

• Angry Birds dominates

— No mobile e-sports

— No celebrity tie-ins

— No product placement

• Games are marketing vehicles for movies

• No VR

• Mostly an American / European Market

2015• Who buys games anymore ? F2P

dominates

— Advertising is 33% of revenue

— IAP is 60% of revenue

— 7% from all other streams

• Increasing rate of change

— Amazon

— Mobile streaming and e-sports

— AR and VR

— Cross-platform gaming

• Global market and global consumer base

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