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Customer Value Intelligence - analysis of data from various sources for the purpose of investing funds into the right customers and products;

Account Intelligence - tool sales representatives and managers, which provides an overview and recommendations for customers;

Audiance Discovery and TargetingAudiance Discovery and Targeting - a tool that allows quick and easy customer segmentation, as well as the management of the target groups for the purpose of initiating personalized offers and communications.

SAP already speaks not only of CRM - a tool that helps manage the relationship with clients and as a result drive business. The new SAP solutions covers "End-to-End Business" processes with the active involvement of customers. We are talking about SAP 360 Customer, powered by HANA platform.

SSAP 360 Customer solutions integrates CRM (Customer Relationship Management), BRIM (Billing and Revenue Management Innovation), RTOM (Real Time Offer Mana-gement), JAM (social networking SAP), DIARY SALES (Notes and Activity Management for sales).

SAP 360 Customer solution integrates the following analytical tools:

SAP HANA key idea is to be one step ahead of your clients and be able to identify their needs even before they do so by themselves.

SAP 360 Customer

These requirements can satisfy performance "in-me-mory computing" platform based on SAP HANA, which integrates both transactional customer data, but also information on their activities, as well as data from social media. Platform can be operated in the "cloud", "on-pthe "cloud", "on-premise", but also on any device.

Real-time insight - complete history of the client and predictive analysis;

Real-time interaction - communication withthe individual through various channels;

Real-time execution - effective planning and execution of delivery.

The key messages become:

To allow company flexibility to respond to client req-uests, and also to predict their expectations, it is ne-cessary to integrate all sources of information and analysis in real time.

CUSTOMERS ARE ONLINE 24/7

Now a days digital era is pushing user demand on information systems and technology. Customers are on-line round the clock, so to speak, and not just at work or at home, but really anywhere. Individual companies communication with clients runs on a vvariety of devices (computer, tablet, martphone) and through different channels (email, phone, social net-works). Customer information is thus fragmented across multiple platforms.

HOW TO BE A STEP AHEAD OF CUSTOMER?

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