Sap brief the new digital economy

The New DigitalEconomy:Building Your Foundation forSimplicity and Growth

A Perspective on Growth for Small andMidsize Companies

OCTOBER 2015

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2Public

Welcome to the New Digital Economy.A place where a strong, digital business foundation is a must.

We live in atechnology-driven,global economy,where everything isconnected.

The digital economy presents new challenges – what to do withall the data? But it also brings opportunities to be morecompetitive, to know your customers better, and to betterpredict future needs.

SAP is uniquely positioned to be the best strategic innovationpartner for small and midsize companies. SAP can help buildyour business and your vision for the future through the powerof a digital business foundation.

SAP can help you run simpler, leaner, faster in this hyper-connected world.

Technology is being applied to all aspects of life.People, business, and societies.


The New DigitalEconomy is Bigger thanEverUnprecedented challengesand businessopportunities areeverywhere

Build a Digital Foundation for Simplicity and Growth

SAP Customer SuccessProves the ValueDelivering businessoutcomes that go beyondtechnology

Enrich Your Workforceand Supplier InteractionMore connections. Betteralignment to support yourbusiness goals

SAP Partners DeliverDigital ExpertiseMaking SAP solutionsrelevant to more customersof all sizes and across allindustries

Get Fast, Easy Accessto Business InsightsThe power of actionableinformation at yourfingertips

Start With SAPBusiness SuitesManage every aspect ofyour business in real-time,with a solution designed togrow with you

SAP: A Leader in Digital40 years of experience,partnerships, innovation.Your best choice in a digitalworld

Our Portfolio: Simple,Flexible, FastDesigned for growingcompanies in the digitaleconomy

Connect With YourCustomers Anytime,AnywhereMaking e-commerce andcustomer interactions simple

Why Growing CompaniesShould Run DigitalBuyer behavior haschanged. Data is growing.You need insight,connectivity and scale tosucceed

21 3 4 5

76 8 9 10


Most leaders are aware, but not acting90% of CEOs believe the digital economy willimpact their industry, but less than 15% areexecuting on a digital strategy*

Early adopters are winningEarly adopters are achieving 9%+ revenuecreation, 26%+ impact to profitability, and12%+ market valuation*

Industry boundaries are blurringEvery company is expanding beyond traditionalindustry boundaries and also becoming atechnology company

Under Armour is not just sellingshirts and shoes – It is connecting38 million people on a digital healthplatform

Digital business models transform.They change the rules.

* MIT Sloan and CapGemini, 2013,

Uber is not just another taxicompany – It is an “urban logistics”company with 200,000 drivers,roughly double the size of the UPSdelivery workforce

Alibaba is not just the largest e-commerce company – It is also afinancial services and technologycompany, blurring industry lines

75 billionconnected devicesin the Internet of Things

Over 2.55 billionsocial media users by 2020

USD$65 trillionin global trade throughconnected businesses

Hyper-connectivityPeople, business, and devices—has created a newdigital landscape powered by real time data.

The New Digital Economy is Bigger than EverUnprecedented challenges and business opportunities are everywhere

1 2 3 4 5 6 7 8 9 10


Key Components of aSuccessful Digital Business

of business leaders believecomplexity has hurt efforts to meetprocess and decision-making goals2

72%

57%of customers already know whatthey want to buy before the firstinteraction with sales4

>50%Small and midsize businessesstruggle with data accuracy andquality3

74%of buyers rely on social media toinfluence their purchasingdecisions1

Sources: 1 – Gartner 2010; 2 – Simplifying the Future of Work Survey, 2015; 3 –Oxford Economics Study, 2013; 4 – “The Digital evolution in B2B Marketing”Customer Executive Board, 2012

Why Growing Companies Should Run DigitalBuyer behavior has changed. Data is growing. You need insight, connectivity and scale to succeed.

Simplified software and technologylandscape, and lower cost

A mobile-connected, empoweredworkforce to make fast decisions

Real time connections to data, customers,partners and suppliers

Customer ability to interact when theychoose, in a way that’s convenient to them

Technology that grows with the businessand provides a competitive advantage

1 2 3 4 5 6 7 8 9 10


A Leaderfor 40+ years

SAPUnderstandsYour Needs

ExpertPartners

We uniquely understandyour business, with

packaged solutions for 25industries and 11 lines of-

business.

13,000 digital-savvySAP Partners withindustry and local

market expertise offercustomized solutionsthat are right for you.

Our solutions are madeto create value for

growing companies.Over 80% of SAP

296,000+ customersare small and mid-size

companies.

40+ years of experienceand we’re here to stay.

190+ countries . A historyof innovation to unlock

value for our customers.

Solutionsthat Scale

SAP: A Leader in Digital40 years of experience, partnerships, innovation. Your best choice in a digital world

1 2 3 4 5 6 7 8 9 10


you need solutions that help youknow your business, know yourpeople, and connect with customersbetter than ever. This requires real-time connectivity, enrichedinteractions, and a common platformfor simplicity and scale.

YourDigital

BusinessA Foundation for

Simplicity andGrowth

Your Workforce Your Suppliers

Your Customers

SAP solutions are designed for growingcompanies in the digital economy:• Simple to consume• Simple to price• Simple to configure• Simple to scale

SAP Solutions: Simple, Flexible, FastDesigned for growing companies in the digital economy

To succeed inthe digital economy,

1 2 3 4 5 6 7 8 9 10


Digital FoundationProven business processesincorporating 40+ years oftesting and practice withcustomers of all kinds and sizes

Cloud and Mobile• Anytime, anywhere access• Simple to consume• Quick time to value• Run your business from

any device

IntegratedSeamless connectivity from yourfront office to back-end operations.One source of truth, a single view ofyour entire business.

Financials | Sales | Service | Purchasing | Inventory | Production

Start with SAP Business SuitesManage every aspect of your business in real-time, with a solution designed to grow with you

POWERED BY SAP HANA

1 2 3 4 5 6 7 8 9 10


• Designed to be up and running in one week

• Mobile-first and cloud-native

• Scales with your business growth, from< 10 to 500 employees

• Natively integrates with SAP Business One

• Seamlessly integrates sales, marketing,commerce and inventory activities

• Accelerates capacity for growthand reduces complexity

POWERFUL

• Just one solution for your business needs

• Simple, subscription pricing

Connect With Your Customers Anytime, AnywhereMaking e-commerce and customer interactions simple

SIMPLE

SCALABLE

AFFORDABLE

1 2 3 4 5 6 7 8 9 10


• Find the right talent and engage them• Plan and measure with accurate workforce data and metrics• Stay compliant with changing legal requirements as you

enter new markets• Go live in as little as 5 days

Discover newpartners for growthand join the world’slargest business-to-business tradingcommunity

To execute successfully at today’s rapid businesspace, re-thinking HR strategies is a must Save time and

money during everystep of the businesstraveler’s journey

Enrich Your Workforce and Supplier InteractionMore connections. Better alignment to support your business goals

YOURWORKFORCE

YOURSUPPLIERS

1 2 3 4 5 6 7 8 9 10


PlanCreate and share compellingdata visualizations acrossthe organization

Simplify planning,budgeting andforecasting

Get lightening-quick insightswith ad hoc reportingand search

SAP Business Objects BI Edge • SAP Lumira • SAP Crystal Solutions • SAP Crystal Solutions

Get Fast, Easy, Access to Business InsightThe Power of Actionable Information at Your Fingertips

Discover Visualize

1 2 3 4 5 6 7 8 9 10


Implement SAPplatforms andtechnology to meetyour needs

IMPLEMENT

Partnership Innovation forDigital Business

• Wide range of services• Open Architecture – customer’s

choice ofhardware and software• Complementary and innovative third-

party solutions• Local market know-how; significant

SAP and digital expertise/skill sets

• >13,000 Partners, 25 Industries,local expertise and understanding

• >1,500 Partners specializing in Cloud

SAP Partners Deliver Digital ExperienceMaking SAP solutions relevant to more customers of all sizes and across all industries

Partners add theirown unique value-added services

EXTEND

Support, implement,and proviceconsultancy services

SERVICE

SAP solutions onbehalf of customers

RUN

Together we can help yourealize the potential of theDigital Economy.

PARTNERS OFFER:

1 2 3 4 5 6 7 8 9 10


SAP Customer Success Proves the ValueDelivering business outcomes that go beyond technology

SAP BusinessSuites

15 dayReduction inorder-to-delivery timefor incoming goods

20xFaster dataextraction

800xFaster reporting

50%Reduction inheadcount attrition

245%Increase in unitsdelivered per month

20%Inventoryreduction

4xIncrease in businessvolume handled

53%Faster completionof core HR tasks

40%Improvement inHR efficitency

Customer, Supplier andWorkforce Solutions

BusinessInsights

1 2 3 4 5 6 7 8 9 10

Software

Sap brief the new digital economy