SAP API Management sap insider webinar intelligent business operations netweaver

Darren Crowder, VP & GM, Middleware @ SAP® Sep 10, 2014

SAP API MANAGEMENT How to ride the wave of the digital economy through simplification

©  2014 SAP AG or an SAP affiliate company. All rights reserved. 2

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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AGENDA

The Reality – the Need of Businesses

API(s) and the Value They Bring

Challenges that Stand in the Way

SAP API Management

Next Steps & Call To Action / Q&A

Becoming a Digital Business


Becoming a Digital Business via The ‘Networked’ API Economy

“$7bn worth of items on eBay through APIs” Mark Carges (Ebay CTO)

§  75% of Fortune 1,000 enterprises will offer Web APIs by end of 2014.

§  By 2016, 50% of B2B collabora@on will take place through Web APIs.

§  By 2018, the 10 largest B2B networks will have evolved into API networks. (Gartner)

“Google processes around 5 billion transac@ons a day through its APIs .” Roberto Medrano (Forbes)

“TwiFer processes 13 billion transac@ons a day through its APIs.” Roberto Medrano (Forbes)

“90% of what we do is business through APIs.” John WaEon (EAN) – TravalaKon.co.uk April 2012


and many more….

API(s) are Emerging Across All Industries

Energy and Utilities Public Sector Healthcare Transportation Retail

Banking Insurance Telco Chemical/Petroleum Hi-tech


API(s) Drive the Digital Networked Value Chain

Cloud Services are exposed via Web API(s) enabling mashups of

data

Big Data provides monetizing of data sources through shared content and

API(s)

Social API(s) are creating unprecedented, personalized

opportunities fuelling collaboration and customization with unique user

experiences

M2M / Mobility / Devices makes calls to back end services to facilitate the processes and workflows combined

with rules, kpi(s) &


Business Needs

Business Agility

Integration of Core Processes

Global Rollouts & Integration of Business Partners

Operational Excellence

Purcha- sing Sales

Finance Manu-facturing

Data base

Database Centric Service Centric EAI Centric

IT Architecture

Disruptive Innovations Cloud , Mobility, In-Memory, Big Data, IOT plus the Ongoing Transformation of Processes and Business Networks with New Models

Orchestrated & API Centric

SCM

SRM

PLM

B2E

EAI

B2C

B2B

ERP

CRM

CPM

HRM Heterogeneous

Landscape (SAP, non SAP)

Process Models

Mainframe Client-Server Internet SaaS Cloud , Mobility, Big Data, IOT

Application lifecycle

Semantic Integration

On Demand

On Premise

On Device

Process Models

Technology Architecture -> Business Network Needs

Today’s Reality for Customer Engagement

Technology plays a central role in evolving the digital business: •  Opening new channels and business models to generate more revenue •  Connecting businesses to customers and helping them understand customer needs •  Co-innovating so that businesses can work better with employees, partners,

and developers


Brick and Mortar •  Few new business models to explore •  Limited engagement with customers •  Little co-innovation with partners or

developers


Web •  New business models •  Greater engagement with customers •  Few avenues for co-innovation


Mobile Devices •  Many specialized apps to support new

and existing business models •  New information about customers and

deeper engagement with them •  Necessity of co-innovating with

developers and partners


Social Media •  New types of data to use (customer

sentiment) •  Opens dialog with customers •  Raises importance of brand reputation


Wearable Devices •  Constant customer contact •  New areas for customer engagement


Internet of Things •  Radical new business models possible •  Enables businesses to interact with

customers’ homes, vehicles, and appliances

•  Co-innovation necessary to make best use of data


The Next Big Thing How do you prepare for the unknown while still integrating with today’s trends?

What does Business Need?

Engagement

Innovation

Interaction

Governance


What Stands In The Way?

Fragmented User Experience

Constrained Engagement

Complex Technology


What are API(s)


The Value of API Management

Standardization Secure and Scalable

Developer Friendly

SAP API Management – Key Components

API Platform – Provides tools to manage APIs and helps in adding, configuring APIs, managing developers and apps. Helps create and consume APIs, be it building API proxies as a service provider or using APIs, SDKs, and other convenient services as an app developer

API Analytics – Provides powerful analytical tools to view short and long term usage trends of your APIs. IP, URL, user ID for API call information, latency data can be collected

Developer Portal – Provides t o o l s t o m a n a g e a p p developers. Provides ability to onboard developers and create a developer portal for publicly available API Products

On-Premise and In-Cloud

API ANALYTICS DEVELOPER PORTAL API PLATFORM


An API Centric Architecture Extends Your SAP & Non SAP Investments

21

SAP API Mgmt Digital Business

Platform Kiosk/Vending Machine

API Tier Web

Point of Sale

Partner

Mobile

AppServers, Databases, SOA/ESB Infrastructure

Apps (i.e., Digital Channels)

Backend IT Systems & Enterprise Services

(e.g., CRM, ERP, eCommerce, Identity Management, Billing, etc.)

SAP Big Data Platform


On-premise Backend Services

Integration Services

End-to-End Intelligent Processes and Optimization SAP Intelligent Business Operations Powered by SAP HANA™

SAP® Business

Suite

Non-SAP app

Cloud Backend Services

Success Factors

Non-SAP app Ariba C4C,

…

Non-SAP SAP PO

SAP HCI

Non-SAP app

Non-SAP app

API

s S

AP

AP

I Man

agem

ent Web

Devices

Mobile

Other Biz. Systems

Process & Data Modeling SAP Power Designer

Social

SAP Gateway

The Intelligent Agile Enterprise


SAP API Management Benefits Make Digital Access Simple, Scalable, and Secure

Seamless Connectivity

Engagement & Enablement

Unified Access

One-Platform Experience

Enterprise-Grade Governance

Threat Detection

SIMPLE SCALABLE SECURE SIMPLE SCALABLE SECURE



API Provisioning & Publishing

Discovery &

Consumption

Developer Portal

Seamlessly scale to billions of API calls

SAP HANA Advanced

Realtime Analytics

Access Control

Role-Based Security

Full-Scale Auditing & Monitoring

SIMPLE SCALABLE SECURE



SIMPLE SCALABLE SECURE SIMPLE SCALABLE SECURE

API Provisioning & Publishing

Discovery &

Consumption

Developer Portal

Seamlessly scale to billions of API calls

SAP HANA Advanced

Realtime Analytics

Access Control

Role-Based Security

Full-Scale Auditing & Monitoring


Your Journey into the API Economy Powered by SAP API Management

WEB

SAP® API MANAGEMENT (On-premise and in-cloud)

DEVICES ENTERPRISE SOFTWARE SOCIAL

APPS

API SOURCES

HCI z NON-SAP

SAP HANA™CLOUD

PLATFORM

SUCCESS FACTORS ARIBA

NETWORK

C4C,..

SAP® BUSINESS

SUITE

SAP® GATEWAY

SAP HANA™ PLATFORM

NON-SAP

SAP® PO

ON PREMISE

HCI* HCI

*SAP HANA® Cloud Integration


API Registration and publishing of APIs from SAP and Non-SAP data sources for REST/Odata/SOAP services

ONE experience for Provisioning and Managing the API lifecycle through API Portal

Seamless integration with SAP Gateway, SAP HANA, Process Orchestration, SAP HANA Cloud Integration

Real-time Analytics and Reporting on usage metrics with ability to create custom reports and notifications

Security & Traffic Policy Definition for APIs with additional flexibility for custom policies

Centralized trouble shooting and end to end monitoring of APIs

PROVISIONING

Developer Portal API PORTAL

API REPOSITORY AND SERVICES

API GATEWAY

SAP API MANAGEMENT


Central repository of APIs Including API definitions, policies documentation

Meter store for Analytics and Reporting

Platform APIs to interact with various Administration tools and interfaces

SECURING

API PORTAL


API GATEWAY

SAP API MANAGEMENT

Developer Portal


Ability for Discover, subscribe to APIs of group of APIs

Developer Onboarding and enablement to register developers and enable them to consume APIs

Application onboarding enabling developers to register Apps for consuming APIs

Comprehensive API documentation and Collaboration capabilities.

Analytics and reporting for the Applications developed by the developers

Developer enablement through SDK, Code snippets and Test Client.

DEVELOPING

API PORTAL


API GATEWAY

SAP API MANAGEMENT

Developer Portal


Enterprise Grade security against threats such as DoS, CSRF, XSS, SQL Injection etc

Flexible support for configuring Different Identity Providers and authentication brokering

Support for SAML, Oauth 2.0, Client Certificate, API Key Authentication

Policy based Throttling, Quota and Rate limiting enforcement

policy enforcement and protocol transformation for REST and SOAP services

Ability to do Content based routing and response caching

ANALYZING

API PORTAL


API GATEWAY

SAP API MANAGEMENT

Developer Portal

Achieve Scale & Speed – Do it quicker, Supporting billions of API calls.

Simplifies API provisioning, governance, consumption & discovery for all your API(s). Value.. “SAP API

Management provides the foundation to address your API needs in a secure and scalable environment.”

Key Take Aways SAP API Management

Securely monitors your API(s) against malicious threats whilst providing seamless support for Non-SAP & SAP

©  2014 SAP AG or an SAP affiliate company. All rights reserved.

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Thank you Contact information: Darren Crowder VP & General Manager – Middleware @Darrencrowder +44 79833 76421


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