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COMPETITOR PRICE TRACKER TITLE: Op$mise Your ECommerce Conversion Funnel and Increase Your Sales link: h"ps://blog.prisync.com/op2miseyourecommerceconversionfunnelandincreaseyoursales/

Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

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Page 1: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

COMPETITOR  PRICE  TRACKER  

TITLE:  Op$mise  Your  E-­‐Commerce  Conversion  Funnel  and  Increase  Your  Sales  link:  h"ps://blog.prisync.com/op2mise-­‐your-­‐ecommerce-­‐conversion-­‐funnel-­‐and-­‐increase-­‐your-­‐sales/  

Page 2: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

Every  sale  involves    guiding  a  buyer    through  certain  steps    to  ensure  successful  compleCon.    This  process  is  referred  to  as    the  conversion  funnel.  

Considering  each  step  of  the  process    in  isola$on  is  a  good  way  of  detec$ng     ̶   and  solving   ̶   poten$al  problems.  

In  this  presenta$on,  you’ll  find  out  how  to  treat  the    conversion  funnel  as  a  6-­‐stage  process.

Page 3: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

#1:  Basket  AddiCon  A  large  number  of  buyers  use  their  baskets    to  store  items  that  catch  their  interest,    without  any  firm  inten$on  of  comple$ng    a  purchase:  a  decision  which  can  take  days.  

It  is  therefore  important  to  make  sure  the    basket  retains  the  selected  items,  so  that    when  the  user  returns  to  the  page  (s)he  does  not  have  to  start  again.  

Page 4: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

#2:  Order  Sheet  This  page  displays  the  details  of  the    order  that  the  user  is  about  to  complete    (products,  quan$$es,  delivery  costs).  

At  this  stage,  the  main  factor  that  can  deter  a    user  is  the  cost  of  delivery:  according  to  Comscore,    55%  of  users  lose  interest  mid-­‐purchase  due    to  the  amount  charged  for  delivery.  

Indeed,  free  delivery  stands  out  as  the  most    effec$ve  way  of  securing  conversions.  

Page 5: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

#3:  Delivery  Method  From  dispatching  the  item  directly  to  the    address  provided  by  the  user  to  having  the    item  sent  to  a  collec$on  point  providing  the    customer  with  several  op$ons  makes  the    recep$on  process  a  pleasant  affair,  which  is  not    to  be  overlooked  given  that  delivery  can  secure    or  spoil  an  order.  

Indeed,  66%  of  buyers  do  not  go  ahead  with  a    transac$on  if  their  preferred  delivery  method  is    not  available  (MetaPack).  

Page 6: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

#4:  Payment  Method  It’s  recommended  that  eCommerce  websites    offer  more  than  one  payment  method  in    order  to  avoid  poor  customer  sa$sfac$on    and  low  conversion  rates.  

Mul$ple  payment  op$ons  ensure  that  if  one    of  the  methods  is  not  working,  the  user    has  alterna$ves.    Furthermore,  if  a  user  is  used  to  a  specific  payment    method  and  fails  to  encounter  it,  the  chances  he  will    ditch  the  purchase  increase.  

Page 7: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

#5:  Order  ConfirmaCon  A  completed  order  does  not  equate  with    a  conversion:  the  customer  may  s$ll  cancel.    

In  order  to  generate  customer  trust,  be  sure    to  specify  the  total  amount  of  the  transac$on    as  well  as  a  detailed  account  of  each    item/service  that  makes  up  the  sum.  

To  this  end,  it  is  good  prac$ce  to  send  post-­‐order    confirma$on  emails  to  customers  so  that  they    know  their  transac$ons  have  run  smoothly.  

Page 8: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

#6:  Thank    You  Page  Once  again,  this  page  is  the  opportunity  to    promote  customer  reten$on  by  combining    an  expression  of  thanks  with  a  confirma$on    that  the  purchase  has  been  completed.  

Furthermore,  it  is  never  a  mistake  to  seek    inspira$on  from  market  leaders,  such  as  Amazon,    who  use  this  step  to  deploy  cross-­‐selling  and    adver$sing  strategies,  displaying  related  items    with  the  confirma$on  message  and  offering  customers    the  possibility  of  sharing  their  purchase  across    social  media  plaUorms.  

Page 9: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

COMPETITOR  PRICE  TRACKER  

Enjoy  more  e-­‐commerce  Cps  on  Prisync’s  E-­‐Commerce  Blog!  Visit  blog.prisync.com!  

Subscribe  to  our  weekly  newsle5er!  

Page 10: Prisync Blog: Optimise Your E-Commerce Conversion Funnel and Increase Your Sales

BONUS:  COMPETITOR  PRICE    TRACKING  IT’S  A  MUST!  %2  of  online  prices  change  on  a  daily  basis.  

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