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Page | 1© 2015 Pointillist | All rights reserved. Proprietary and Confidential. Page | 1© 2015 Pointillist | All rights reserved. Proprietary and Confidential.
Pointillist – The Customer Journey Orchestration Engine
An Introduction
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Page | 2© 2015 Pointillist | All rights reserved. Proprietary and Confidential. Page | 2© 2015 Pointillist | All rights reserved. Proprietary and Confidential.
Challenges We Heard from Our Customers
“We have demographic segments, but they don’t help us make decisions…”
“We don’t know how customers want to interact with us and on which channels. We
don’t know why they choose to affiliate with us or not. And we don’t know how to cultivate
relationships."
“We don’t know how to analyze our customers’ journeys…”
“We spend a lot of money to acquire new customers…but we have no idea how to
retain them”
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Page | 3© 2015 Pointillist | All rights reserved. Proprietary and Confidential. Page | 3© 2015 Pointillist | All rights reserved. Proprietary and Confidential.
What Problem Are We Solving?
Source: Venture Beat: The State of Marketing Analytics August 2015
• Web activity – page views, visits
• Web logs
• Web / mobile activity
• Content usage
• Traffic sources
• Basic behaviors (e.g. conversions)
• A/B Testing
• Cross-channel results
• Social media activity
• Personalization / in-page activity
• Multivariate testing
• Predictive modeling (manual)
• Insights in weeks / months
• Cross-channel customer experience
• Omni-channel activity & results
• Rapid segmentation
• Automated models
• Insights in minutes/hours
Customer Intelligence
Marketing Analytics
Digital Analytics
Web Analytics
The Evolution of Marketing Analytics
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What Problem Are We Solving?
Source: Venture Beat: The State of Marketing Analytics August 2015
Customer Intelligence
Marketing Analytics
Digital Analytics
Web Analytics
Building a “customer intelligent” marketing capability is daunting…if not impossible for most organizations.
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Page | 5© 2015 Pointillist | All rights reserved. Proprietary and Confidential. Page | 5© 2015 Pointillist | All rights reserved. Proprietary and Confidential.
Customer Intelligence
Marketing Analytics
Digital Analytics
Web Analytics
Our Mission
Cost
Skills
Insights Deliver unprecedented level of customer insights Optimize customer experience and loyalty With self-serve capabilities ALL marketers can use Via a SaaS model all companies can afford
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Your Challenge: A Customer-driven World
Consumer interaction across channels and over time…
…makes connecting the dots difficult.
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How We Help: “In-the-Moment” Marketing
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Page | 8© 2015 Pointillist | All rights reserved. Proprietary and Confidential.
Where We Fit in Your MarTech Stack
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Page | 9© 2015 Pointillist | All rights reserved. Proprietary and Confidential.
Contact Us
Follow Us:@PointillistView on Twitter
“Pointillist” on Linked In, SlideShare, Facebook, and Google+
“PointillistSolutions” on Instagram
