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In de sessie Magento Killers zal hij ingaan op de mogelijke toekomstige concurrenten van Magento die Magento van de troon zouden kunnen stoten als het #1 ecommerce platform. Welke pakketen zijn dit, hoe verschillen ze van Magento, wat zijn de voordelen, de nadelen, etc?
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Peter Jaap Blaakmeer & Elias
ZerrouqMagento Killers
• elgentos ecommerce solutions
• @elgentos / @peterjaap
Introduction• Who are we?• Why this presentation?• Content overview
Feel free to ask questions during the presentation(but raise your hand, please)
Pain points Magento• Bulky, slow• Caching, indexing & compilation are
technical merits• Hosting is a job on its own• Long development cycle• Steep learning curve → less capable
developers
The pie is big enough• Growth, growth & growth• Consolidation of systems• But which market does Magento cover in
contrast to Demandware, Hybris & Intershop?
Different approaches• The Platform; a skeleton, fundamentals of
a Magento Killer• ‘Plug & play’; works out of the box but
requires a developer for customization• The Service; complete package but
customization limitations
Sylius / Forward / Django / Oscar• Intended as platform to build upon• Some provide “plug & play” solutions on top
of it• Has potential, but development cost will be
too high for the average merchant
Sellvana• Roots in Magento (Boris Gurvic)• Succesfully ($5M) captured a seed round• Een volwaardig product• In-house developed framework named
Fulleron (instead of i.e. Symfony of Zend)• Will there be adoption?
osCommerce / Virtuemart / etc
tomrobertshaw.net
They have a piece of the cake• Magento king of the hill• Comparable ‘Plug & play’ systems
(Zencart, osCommerce) are losing market share by the month
• Increasing popularity of SaaS alternatives
Magento 2• Still a rough year away• Will compete with Magento 1.x• Who is going to upgrade?
Magento sails strong• Very hard to penetrate the market, many
have tried• Magento has brand recognition and is woven
into e-commerce• Settled community, training material,
specialized development shops et cetera
Our expectation• SaaS e-commerce solutions will flourish• Sellvana will raise to a significant market
share• Magento 2 will fragment the Magento
ecosphere• Spoiler: we have no crystal ball