Oh my gosh, I'm being tracked!Using Session Recording in the everyday work of a UX designer

@lmiazgowski#wudwroclaw

Łukasz Miazgowski@UsabilityTools #product #top500 @katalpaIT #project #startups @lmiazgowski #personalthoughts

@lmiazgowski#wudwroclaw

Agenda• introduction

• visual analytics

• wrong thinking

• session recording

• how to get value

• questions

@lmiazgowski#wudwroclaw

introduction

@lmiazgowski#wudwroclaw

Facebooksugested posts

visual analyticsanalytics on steroids

@lmiazgowski#wudwroclaw

heatmaps

@lmiazgowski#wudwroclaw

Heatmaps

form testing

@lmiazgowski#wudwroclaw

Form testing

session recording

@lmiazgowski#wudwroclaw

Session recording

wrong thinking

@lmiazgowski#wudwroclaw

actions ≠ interactions

@lmiazgowski#wudwroclaw

most important place

@lmiazgowski#wudwroclaw

Session recording

@lmiazgowski#wudwroclaw

how does it work

@lmiazgowski#wudwroclaw

behaviour pattern

@lmiazgowski#wudwroclaw

How to get value

@lmiazgowski#wudwroclaw

no time

@lmiazgowski#wudwroclaw

filters

@lmiazgowski#wudwroclaw

funnels

@lmiazgowski#wudwroclaw

hypothesis

@lmiazgowski#wudwroclaw

Questions

@lmiazgowski#wudwroclaw

Thank youfind me on linkedin and twitter

@lmiazgowski#wudwroclaw