The mobile app development industry is flourishing and continuing to grow year and year. We saw that

how the mobile app market trends are maturing towards wearable devices and internet of things. It is

observed that the hugely increased focus on app analytics and on mobile app store optimization along

with mobile app marketing. We noticed few things in mobile apps development these days and the

trends are

Wearable Tech

We are grateful to Apple and Android watches, the wearable technology remained one of the most

discussed topics in the tech and electronics industry till now. Therefore, apps for wearable devices have

been designed mostly focused on fitness, healthcare industry and to manage the calendar activity. The

wearable devices are reaching to the enterprises to enhance the productivity and efficiency graph of it.

The conclusion states that the mobile app development will be moving towards wearable device

application for enterprise and other various industries.

M-Commerce, Banking and Mobile Payments

According to studies, 25% of retail e-Commerce trade in 2015 is done on the smartphones or tablets.

Various analyst and industry believe that this optimistic trend will continue over the next 3 – 4 years and

even the consumer ratio will increase towards m-Commerce. Along with banking industry, Apple and

Google has also launched their wallet (Apple Pay) apps wherein user can add money to their wallet and

these e-wallets can be used to pay your utility bills online, e- shopping, etc. In 2015, we observed, using

a smartphone to pay and purchase without debit or credit card has become more common with these e-

wallets. It allows mobile developers to develop the mobile apps that can accept the payment without

debit/credit cards.

In-App advertising and purchasing

According to new study from multiple research firms, the in-app advertising industry has formed by leap

and bounce and total spend in-app advertising on mobile devices has reached to approximate $7.1

billion till now. Mobile Ad networks are not limited to only banners ad but integrating and

experimenting with a variety of ad formats. Hence, we can say that mobile app advertising and in-app

purchase is now a primary focus of monetization.