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Agenda+ introductions + mapping 101 + empathize + synthesize + ideate + prioritize + plan
“A good mapping endeavor produces understanding that influences strategy and tactics”
- Chris Risdon
Application+ gather information + identify a process + plan out a process + analyze + flexible + fun
Source: Wikipedia http://en.wikipedia.org/wiki/Frank_Bunker_Gilbreth,_Sr.
Frank Gilbreth
Source: Wikipedia http://en.wikipedia.org/wiki/Frank_Bunker_Gilbreth,_Sr.
Lillian Gilbreth
Abuses+ Silos + Speed over quality + Top down + Systematic over skill improvement
"The person doing the job knows far more that anyone else about the best way of doing that job and, therefore, is the one person best fitted to improve it.”
- Allan H. Mogensen
Allan Mogensen (Mogy) Source: The Ben Graham Corporation
http://www.worksimp.com
Adaptable processes
+ psychology of users
+ needs, desires, behaviors
+ process optimization
+ pain points & delight points
Exploration
Service economy
+ Visual plan for milestone releases
+ Where we meet needs
+ Where can we concierge instead of build
+ How might we reach out to the market
+ How might we best set up releases for learning
Planning
Age of information
*your next big thing
Draw a picture
Did they guess it? You win
Point repeatedly
to same picture
yes no
Pictionary
“[Design Thinking] is matching people’s needs with what is technologically feasible and viable as a business strategy.”
- Tim Brown, CEO, IDEO
Design Thinking+ understand + observe + define + ideate + prototype + test
Just in time designSource: Jakob Nielsen
http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
Understand - Empathy Interviews+ tell me about the last time you… + why? + encourage stories + look for inconsistencies + 1 person interviews, 1 person takes notes
Finding patterns
Synthesize - Unpack+ say + do + think + feel + needs + insights
Synthesize - Personas+ characteristics + behaviors + goals + needs
Personas
Ideate - 6-ups+ quick sketches + go big - no limit + move quick - all 6!
Synthesize+ share your ideas + find one with legs + feasible, testable, measurable
6-up prototype
Prioritize+ cost/benefit + dot vote
“For people who have 15 minutes to spend on themselves, Starbucks is a familiar social experience that brings comfort, reliability, and enjoyment to the everyday coffee-drinking routine.
Elevator Pitch
6-up experiment wall
Experience Mapping!+ triggers + channels & touchpoints + systems + artifacts
Set up
Devices
AARRR
+Acquisition +Activation +Retention +Referral +Revenue
Prioritize+ story writing + story mapping + estimation + release planning
Title (one line describing the story) Narrative: As a [role] I want [feature] So that [benefit] Acceptance Criteria: (presented as Scenarios) Scenario 1: Title Given [context] And [some more context]... When [event] Then [outcome] And [another outcome]...
The Art of Story Writing
Story MappingSource: Jeff Patton
http://www.AgileProductDesign.com
Resources and References• Agile XP - http://www.amazon.com/Extreme-Programming-Explained-
Embrace-Edition/dp/0321278658
• Google Ventures Product Design Sprints - http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups
• Design Thinking d.school Bootcamp - http://dschool.stanford.edu/use-our-methods/the-bootcamp-bootleg
• BDD Storywriting - http://dannorth.net/whats-in-a-story
• Pivotal Tracker(http://pivotaltracker.com) & Trello (https://trello.com/)
• Storymapper.io (http://storymapper.io)
• Stickies.io (http://stickies.io)