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#PromotionsLab
#PromotionsLab
Matt Chaney@mattchaney
Liz Crider@emcrider
Welcome!
#PromotionsLab
Agenda
• The Opportunity• Top Ideas and Advertisers• The Plan• Summer Games• Resources• Takeaways
#PromotionsLab
Second Street Platform
PROMOTIONS SUITE DATA SUITE
#PromotionsLab
OVER 3,000 MEDIA COMPANIES
#PromotionsLabsecondstreetlab.com
#PromotionsLabFollow @secondstreetlab on Twitter!
#PromotionsLab
Want To Win A Prize?
#PromotionsLab
#PromotionsLab
The Summer Opportunity
#PromotionsLab
By the Numbers…
70% of Americans
are planning a staycation Average
amount spent per
child: $1,100
2/3rds of Americans will travel
by carAverage amount spent on vacation: $1,145
#PromotionsLab
Top Categories to Target this Summer!• Lawn care / Landscaping• Summer Events• Home Improvement• Local Attractions• Travel• Furniture• Recreation
#PromotionsLab
Revenue Tracks for Summer
• Sponsored Revenue• Custom Advertiser Revenue
#PromotionsLab
Planning Calculator – Sponsored
#PromotionsLab
Planning Calculator – Advertiser
#PromotionsLab
Top Ideas &Advertisers
#PromotionsLab
Sweepstakes
#PromotionsLab
Summer Travel Giveaway
#PromotionsLab
Summer Travel Giveaway
Win a Trip to DisneyKCLR & KATI FM | DMA: 138
$30,000In Vacations Booked by Advertiser
3,500Entries
Summer Road TripWXYZ TV| DMA: 11
$15,750Sponsorship Revenue
Summer Travel PackageWTVA TV | DMA: 133
150Opt Ins
#PromotionsLab
Summer Travel Giveaway
Advertisers to Target
Weekend GetawaysAutomotive
Hotels / Bed & BreakfastTravel Agents & Services
Attractions & Destinations
#PromotionsLab
Ticket Giveaways
#PromotionsLab
Ticket GiveawaysPaul McCartney
WKLH-FM| DMA: 34
3,852Entries
1,127Opt Ins
Tickets to Bacon FestivalKansas City Star| DMA: 33
1,275Entries653
Opt Ins
Water Park Entry Giveaway
WGHP TV | DMA: 46
4,568Entries9,136Opt Ins
#PromotionsLab
Ticket Giveaways
Advertisers to Target
Local EventsVenues
Sporting EventsAttractions
Movie Theaters
#PromotionsLab
Back to School
#PromotionsLab
Back to School School Prize PackWLEX TV| DMA: 64
3,427Entries
3,075Opt Ins
Win Shopping Spree
WKBW TV| DMA: 53
$3,000Site Revenue
Win Shopping SpreeWKBW TV| DMA: 53
80% Opt In Rate
227%Increase in FB Followers
#PromotionsLab
Back to School
Advertisers to Target
EducationRetail
FinancialHealth Care
GroceryShopping Centers
#PromotionsLab
Advertiser Sweepstakes
#PromotionsLab
Advertiser SweepstakesWin an Electric Bike
Northwest Herald | DMA 3
969Opt Ins for Advertiser
97% said “No”Have you ever visited our Crystal
Lake store?
Win VIP TicketsWFMB FM | DMA 85
$2,000Digital Revenue for Station
Win Air ConditionerNorthwest Herald | DMA 3
8xIncrease in Participation
#PromotionsLab
Advertiser Sweepstakes
Advertisers to Target
Any advertiser interested in…LeadsEmails
Social EngagementData & Insights
Foot Traffic
#PromotionsLab
Quizzes
#PromotionsLab
Baseball Quiz Bundle
#PromotionsLab
Baseball Quiz Bundle
Which Player Are You?
KGMZ-FM | DMA: 6
Prior to World Series Appearance
1,800Users
Which Player Are You?
Inside Columbia Magazine DMA: 137
Spine Care Sponsor
431Optins
Team TriviaArkansas Democrat Gazette| Circ: 200K
Minor League Team
160Entries for Sweeps
#PromotionsLab
Baseball Quiz Bundle
Advertisers to Target
Sports VenuesRetail
Restaurants / BarsSports Camps / Clinics
Healthcare
#PromotionsLab
Father’s Day Bundle
#PromotionsLab
Father’s Day BundleCustom
Personality Quiz
Atlanta Journal Constitution Circ: 405K
1,356Entries for Sweeps
Turnkey Personality Quiz
KYTV-TV| DMA: 75
513Entries for Sweeps
231Optins
Turnkey Trivia Quiz
Herald & News Circ: 15K
205Entries for Sweeps
#PromotionsLab
Father’s Day Bundle
Advertisers to Target
RetailGolf
ElectronicsHome Improvement
Restaurants
#PromotionsLab
Summer Staycation Bundle
#PromotionsLab
Summer Staycation BundleCustom Personality Quiz
Atlanta Journal ConstitutionCirc: 405K
Quiz Bundle Sponsor
943Entries for Sweeps
Custom Personality QuizKYTV-TV| DMA: 75
602Entries for Sweeps
231Optins
Custom Personality QuizAustin Monthly Magazine| DMA: 49
608Entries for Sweeps
546Optins
#PromotionsLab
Summer Staycation Bundle
Advertisers to TargetLocal Attractions
CVBsRecreation
LodgingAutomotive
#PromotionsLab
Advertiser Quizzes
#PromotionsLab
Advertiser Quizzes
Custom Personality Quiz
KYTV-TV| DMA: 75
3,346Entries for Sweeps
310Optins
Custom Personality Quiz
KYTV-TV| DMA: 75
MultiplePromotion Bundle
7,742Entries for Sweeps
Custom Personality Quiz
CFGQ – FM
Product PlacementFor Outcomes
#PromotionsLab
Advertiser Quizzes
Lawn care / LandscapingHome Improvement
RetailAttractions
Regional Travel
Advertisers to Target
#PromotionsLab
Photo Contests
#PromotionsLab
Summer Photo Sweepstakes
#PromotionsLab
Summer Photo Sweepstakes
#odinmugshotKNDD FM| DMA 14
$22KIn Revenue for Station
#summerinsteamboatSteamboat Pilot| DMA 17
907Entries
2Sponsors
#sixflagsselfieWLWC| DMA 53
429Users
771Entries
#PromotionsLab
Summer Selfie
Advertisers to Target
Outdoor RecreationAttractions/Destinations
Local EventsConcert Venues
ResortsRetail
#PromotionsLab
Makeover
#PromotionsLab
Makeover
Garage MakeoverCIFM FM| DMA 15
$47,000Revenue for Station
Yard MakeoverRoanoke Times | DMA 66
125Submissions
Bathroom MakeoverWKDZ FM| DMA 30
8,681Votes
#PromotionsLab
Makeover
Lawn Care Home Improvement Retail
Deck Repair & RemodelPool & Hot Tub
Door & WindowFlooring
Bath & Kitchen
Advertisers to Target
#PromotionsLab
Father’s Day
#PromotionsLab
Father’s Day
Dad & Me PhotosSteamboat Pilot| DMA 17
92Entries
6Sponsors
Dad’s Ugly GrillWICV TV| DMA 157
$6,000Revenue for Station
Father of the Year KARK TV| DMA 56
$5,000Revenue for the Station
4Sponsors
#PromotionsLab
Father’s Day
Retail - Sporting GoodsAutomotive
Men’s HealthcareRestaurants & Bars
Retail - Home ImprovementHome Services
Advertisers to Target
#PromotionsLab
The Plan
#PromotionsLab
$30K in 3 Months
Promotion June July AugustBaseball Quiz Bundle $4,000
Father’s Day Quiz Bundle $4,000
Ticket Giveaway $3,000
Back to School Sweeps $3,000
Advertiser Sweepstakes (1xmo) $2,500 $2,500 $2,500
Yard Makeover Photo Contest $5,000
Summer Selfie Photo $3,500
Monthly Total $11,500 $13,000 $5,500
*Based on Mid Size Market
#PromotionsLab
$60K in 3 Months
*Based on Mid Size Market
Promotion June July AugustBaseball/Dad’s/Summer Quiz Bundle (1xmo) $4,000 $4,000 $4,000
Advertiser Quiz $2,000
Ticket Giveaway $3,000 $3,000 $3,000
Back to School Sweeps $3,000
Advertiser Sweepstakes (2xmo) $5,000 $5,000 $5,000
Yard Makeover Photo Contest $5,000
Father’s Day Photo Contest (multi sponsor) $11,000
Summer Selfie Photo $3,500
Monthly Total $23,000 $20,500 $17,000
*Based on Mid Size Market
#PromotionsLab
$90K in 3 months
*Based on Mid Size Market
Promotion June July AugustBaseball/Dad’s/Summer Quiz Bundle (1xmo) $4,000 $4,000 $4,000
Advertiser Quiz (2xmo) $4,000 $4,000 $4,000
Ticket Giveaway $3,000 $3,000 $3,000
Back to School Sweeps $3,000
Advertiser Sweepstakes (3xmo) $7,500 $7,500 $7,500
Yard Makeover Photo Contest (multi sponsor) $11,000
Father’s Day Photo Contest (multi sponsor) $11,000
Summer Selfie Photo $3,500 $3,500 $3,500
Monthly Total $33,000 $33,500 $25,000
*Based on Mid Size Market
#PromotionsLab
Bonus Section: Summer Games
#PromotionsLab
By the Numbers…
900MM people
watched the 2012
Opening Ceremonies 85% of
viewers will use second screen while they watch
Add revenue expected to exceed one
billion dollars
Social Media expected to continue to
grow leading up to the games
#PromotionsLab
Turnkey Quizzes
#PromotionsLab
Turnkey Quizzes
-How much do you know about (city) and the Summer Games?
-Local Athlete Trivia-Where should you train in
(city)?-Advertiser Specific
Local Ideas
#PromotionsLab
Ballots
#PromotionsLab
Ballots
-Best of Summer Games-Best of Summer Games
Location-Best of Summer Games Host
Cities-Next (city) to Host Summer
Games
Local Ideas
#PromotionsLab
Sweepstakes
#PromotionsLab
Sweepstakes
-Train Like the Pros – Training/Fitness Facility
-Summer Games Getaway-Tickets to Local Summer
Games Trials-Win the Ultimate Watch Party
Giveaway Ideas
#PromotionsLab
SuccessResources
#PromotionsLab
summit.secondstreet.comSt. Louis - June 6-7th
#PromotionsLabSign Up For The Newsletter
#PromotionsLabsecondstreet.com/turnkeys
#PromotionsLabSecondstreetlab.com/summer-playbook
#PromotionsLab
Seller’s Guide
secondstreetlab.com/sellers-guide
#PromotionsLabsecondstreet.com/university
Promotions University
#PromotionsLab
Takeaways
#PromotionsLab
Start PlanningNow
#PromotionsLab
Target the Right
Advertisers
#PromotionsLab
Bundle Promotions
#PromotionsLab
Always Wear Sunscreen
#PromotionsLab
Matt Chaney@mattchaney
Liz Crider@emcrider
Thank You!