Building the Futureof Mobility

About Me

TeliaSonera

Longish Nokia Career- Software- Music Industry- Developer Relations across S40, Symbian, Maemo,MeeGo,Qt,HERE,Flash, WRT,HTML5,Windows Phone…

- 2-timeWebby AwardWinner

SSHCommunications Security, Ixonos

Non-profit initiatives &startups - Topicalio

MaaSGlobal

SamiPippuriCTO,MaaSGlobal

@pippuri

#spaceselfie

Topicalio

Whim

Transportation is being hit by a DIGITAL TSUNAMI.

So what is changing?

The key challenges of fast evolving urbanmobility

Urbanisation Travel problems Insufficient solutions

More people More traffic jams Multipleand disconnected apps

Route based public transportation

Emerging transport sharing

More vehicles Less parking space

More urban travel More time spent on PT

More complex travel More delays

Car ownership not fitting with modern lifestyle

Cities can’t cope with urban mobility demand

2,8

43,2

67,1

2010 2030 2050

Urbanisation Current alternative

Urban mobility demand 2010-2050 (trillions pkm.p.a.;%)

Source: Appendix

URBAN MOBILTYDEMAND EXPLODES

2,6 x

3 bnThe number of vehicles on

the road worldwide is projected to triple, to as

many as 3billionby 2035.

37,2%From 1995 to 2013 public transportation ridership

increased by 37,2%,exceeding the 22,7% growth rateof

the U.Spopulation

42 h42 hours a year are

spent in a traffic jam (USA).

106h106 h/year on

average spent on urban travel.

149minon public transport

each day.

2 xThe world’s current total of 1,2 billion cars could

double by 2030.

10,8 bnIn 2014, people took a record -breaking

10.8 billion trips on public

transport.

40%of inner-city traffic consists of vehicles looking for a parking

space.

38min38 minutes

(26 %) of which is spent idly waiting for the bus or

train to arrive.

40%with a 40 %

dissatisfaction rate.

Private traffic

Public transport

New York

+68%

+55%

Travel problems

Current optionsType of transport

Government role

Challenges

Increasing costs

Traffic jams and curfews

Privatecars

Mismatch between supply and demand

Public transport

Limited and expensive parking

Heavyrestrictions

NO SINGLE SOLUTIONEXISTS

Heavysubsidies

Urban pollution

Huge amount of disparate service providers

Inefficient due to single passenger jurneys

Low usage vs cost

Cost ofownership

More time spent on public transport than ever

Extensive planning required

Cost ofoperation

Urbanisation Current options

Travel problems

The MaaS solution

Freedom from ownership A singleapp Increased

efficiency

Access to all transport without the need to

own a car

Hassle free

One intuitive app to manage your travel needs

User friendly

Increased utilisation rate AND route optimisation

WITH on-demand routing

Saves money

… AND TAILORED TO YOUR NEED AS MONTHLY PACKAGES?

Our product - transport sold by monthlysubscription

WHAT IF ALL TRANSPORTATION WAS CONVERGED…

9

We want to:

• Give you back 90 minutes to your day• Make sure you have full freedom of mobility• Take away the pain of ‘how do I get there’• Make sure you’re not a polluter• Under a simple pricing scheme

Introducing Whim: the first mobility operator service

Perhaps the more INTERESTING BIT

So how are we making this happen?

System Goals

Goals

• Scalable, cloud-based• Mobile-first customerexperience• Utilizing readymadecloudAPIs• Infrastructure-as-code• Establish industrystandardAPIswhere they

don’texistyet• Openforecosystempartners• Createenthusiasm inthewiderecosystem–

enablee.g.Universitiesandsmaller developerhousesaroundtheworld

Non-Goals

• Closedarchitecture orlock-ins (exceptAWS)

• Exclusive deals• Server infrastructure• Intermediate, all-

encompassing frameworks• Something foreverybody

Loosely coupled Microservice API integrations – flexible inclusion into MaaS framework

Routing

TrafficOperatorTrafficOperatorTrafficOperatorTransportOperator

Weather

SubscriptionPayment

Identity

GenericRuleEngine

CustomerSupport

Whimbackend

APIGW

WhimApps

MaaS tech Mission: Build a “Transport AI”

Anticipation,Service

Optimization

“TransportAI”

BETTER SERVICE, HIGHER UTILIZATION

Backend composition – Transport AI and services

TransportAI

ServiceBus

DynamoDB

TSPAdapter(s)

Routers

Registry

IoT APIGW OpenSourceProject (firstfocusingonbookings):http://www.maas-api.org

RDS

Booking Itinerary

Geo Profile Store

Tech Stacks

iOS

MaaSCore

Android

Swift Java

AWSSDK

AWSIoT Cognito …

Lambda(Node.js 4.x,ES6)

Serverless

AWSComponents*

RESTAPIs

Apps Backend Integrations

BPMN-js MaaS-API SBUS

*APIGW,S3,DynamoDB,RDS(psql),Route53,IoT,Cognito,CloudFront,CloudWatch,SNS,Kinesis,ML,SWF, IAM,ACM…

SWFbackgroundprocessing

SNS

Serverless Project Deployment Workflow

Serverlessw/CloudFormation

autoinstall meta

mocha

Webpack

Basetoolstack

TravisCI

PROD-GREEN

Unit&integrationtesting

Deploy toteststages

PROD-BLUE

DEVManual

ContinuousDeployment(!)

Testharness

Depsripts

Localtestharness

Why cloud-native and serverlessVirtualHardware Cost Set-uptime Personnel

BEFORE 1firewall/LB, 2DBmachines, 2frontends,3backends…>$1500/monthfor0users

>1week just tohaveanenvironment,accounts,OSinstallations,networking rules,databases..

DBAinfraengineerNetworking,Backups, Updates…Monitoring,Developers

Whim 0EURtosetup,< $100/monthtosupport~5000users

First routing demoonday1,capable ofscaling tothousandsofconcurrent users

1Senior FullStackJavascript developer

Whim took 3months fromproject starttolaunch

Lessons learned

Bleedingedgeissharp- Serveless0.5migration,with1.0comingup- Testing&Deployment&versioning- RemoteTeams- Learningcurve&Hiring- Unknownfailuresituations&debugging- AWSlimitsandweirdness- MoreeffortfromDevattheexpenseofOpsrequired

Conclusions

Serverlesscomputingwastherightmodeltogofor- Effortlessscalability- Zeromaintenance- Statelesspatterns- Isolation- NativeCloudComponents- Productivityvstechnicaldebtwhenscaling

…butstillabitrougharoundtheedges.

@pippurimaas.global/jobs

SomeResources• MaaSTransport Service Provider API:https://github.com/maasglobal/maas-tsp-api• Serverless Mocha testplugin: https://github.com/SC5/serverless-mocha-plugin• Autoinstall plugin: https://github.com/kennu/serverless-plugin-autoinstall• MetaSync plugin: https://github.com/serverless/serverless-meta-sync• Webpack plugin (fork) forfastercold starts:https://github.com/laurisvan/serverless-webpack-plugin• Request-promise-lite, smaller version ofrequest-promise tokeepLambda sizedown: https://github.com/laurisvan/request-promise-lite

• Watchthis:Serverless v1.0 boilerplate https://github.com/SC5/sc5-serverless-v1-boilerplate• Knex /Objection.js foreasyORMonNodejs: http://vincit.github.io/objection.js/• Zenhub forGithub issue management onsteroids: https://www.zenhub.com/product