Magento Meetup New Delhi- AB Testing

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>_whoamiNitish KumarUI/UX Designer

What is A/B Testing?

Also called Multi Variate or Split Testing.

A process in which we compare two or more variations of a Web Page, to check - which variation is Performing Better from the User’s Point of View.

Practiced by big brands like Google, Etsy, MailChimp and many others.

Case A Case B

Google Ad Widget Cases

**Logos and Trademarks are owned by their respective owners

Why to A/B Test?

1. Better End Product2. Enhanced Conversions3. Obviously - The Revenues

A/B Test Terminology

1. Control Page2. Variation3. Pageview4. Conversion5. Case6. Element

Google Search Result Cases

Case A Case B


How to A/B Test?

1. A Variation is Created for the Control Page

2. A Fixed amount of Traffic is Served to the variation

3. Conversions over Pageviews are Tracked

4. The Entire Process is considered as one Case

5. Different Cases are Created and Compared

MailChimp Confirmation Page

Case A Case B


MailChimp Confirmation Page

Case C Case D


A/B Testing Elements

1. Headings/ Tagline2. Call to Action3. Forms4. Images5. Videos6. Colors

Statistics

1. Green/Red shows better Conversions

2. Two Magical words - It’s Free (28%)↑

3. Free 30 Days Trial (30%)↑4. Single Page Checkout beats

Multi-Page Checkout

**Stats Source comes from Smashing Magazine and Unbounce

What we can A/B Test?

1. Lead Pages2. eCommerce Pages3. Confirmation Pages4. Newsletters5. Almost Everything* that you

can Imagine on Web

User’s Behaviour on

A/B Test

1. Triggersa. External Triggersb. Internal Triggers

2. Action3. Reward (Test Goes Here)4. Investment

a. Capitalb. Timec. Social Share

(Referenced from - Hooked by Nir Eyal)

The Hook

An Example

eCommerce Product Page

Case A

Case B

** Test Source - VWO Blog, Logos and Trademarks are owned by Taylor Gifts

AB Test your Products Today!

>_ thank you

Software

Magento Meetup New Delhi- AB Testing