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INNOVATING TOGETHER
WHEN START-UPS
IN-STORE INVESTMENTS HAVE A NEGATIVE ROI
2/3
Sources: Bain online publications ‘Perfecting sales execution’ and ‘The new mission for brands: winning shoppers in store’ , POPAI Shopper Engagement Study, Nielsen ‘Cracking the trade promotion code’
75%SHOPPERS
DECISION AT POS
90%EXECUTIVES
SALES EXECUTION AS TOP 5 PRIORITIES
+25%SALES UPLIFT
BY EFFECTIVELY MOBILIZING STORE ASSETS
Low coverageTime consumingExpensive
1/4 REALTIME 100%
A COMMUNITY OF STORE-CHECKERS REPORTING REAL-TIME DATA
Promo & Merchandising
Consumer insights
Pricing
Planograms & Shelf space
Customer experience
UNILEVER FOUNDRY: INNOVATION THROUGH COLLABORATION
OUR OBJECTIVE IS TO BUILD AND CULTIVATE STRATEGIC
PARTNERS FOR THE FUTURE
GROWTH I INNOVATOR I PARTNER
PILOT AND THEN
SCALE TECHNOLOGIES ACROSS UNILEVER
7000+ 350+ 25+
$25m+ 110+ 45+
APPLICATIONS RECEIVED MENTORS REGISTERED BRANDS INVOLVED
INVESTED INTO PILOTS START-UPS PILOTED SCALED-UP
H
E
R
O
AVE CONFIDENCE BUT BE HUMBLE
MBRACE IMPERFECTION, COMPENSATE WITH SERVICE
EQUEST FEEDBACK & ADAPT
PEN UP – YOUR NETWORK IS KEY
H
E
R
O
AVE NO FEAR OF FAILURE
MPOWER YOUR TEAM
EWARD RISK
NBOARD STARTUPS
