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Tempo
2012. Cubie
• Investor: 500 Startups
• Advisor: Andrew Chen
2008. Gamelet
2004. Willmobile
http://fb.me/tempofeng, http://tempo.tw
http://fb.me/pdwtaiwan
Office Hour
https://docs.google.com/forms/d/1LouO-prf1PxJ_kbDNfM7D9rhXrUQ82gXg0JXoY8Wqrk/viewform?c=0&w=1
Coworking Space
https://docs.google.com/forms/d/1Mz58697Ot_0pTSvzKHjzoPqIKmT1L6CtCy9dLDSI2-s/viewform
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•Retention North Star Magic Moment
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• User Buckets Analysis
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1.
2.
3.
4.
App
1. App
2.
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Process
Process
Product/Market Fit
Growth
1. Power Users
2.
3.
Growth
Building an incredible product is definitely optimizing it for the people who use your product the most, but when it comes to driving growth, people who are already using your product are not the ones you have to worry about.
Alex Schultz
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Retention
• 2nd Day Retention
• vs vs
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• DAU/MAU
Retention
1. 20%
2. 40%
3. 60%
4.
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• : 40%
• Facebook, Instagram: 50%~60%
• cubie: 30%
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• Amazon
?
1.
2.
3.
4. Viral Loop
?
• ...
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?
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Product/Market Fit
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•http://pmarchive.com/guide_to_startups_part4.html
Product/Market Fit
1. Retention
2.
3.
Product/Market Fit,
•Product/Market Fit ~= ~=
•Retention is the single most important thing for growth and retention comes from having a great idea and a great product to back up that idea, and great product market fit
Alex Schultz
Product/Market Fit,
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Product/Market Fit,
• Product / Market Fit
• PMFit Lean Startups
Process
North Star
Magic Moment
North Star
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•Facebook: MAU
• Whatsapp, Cubie?
• Messages sent
• Airbnb?
• Nights booked
• eBay?
• GMV (not Revenue)
Magic Moment
Magic Moment (Ah-ha Moment)
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• Follow more than 30 users/channels
Magic Moment
• Facebook?
• See your friends: 10 friends in 14 days
Magic Moment
• Airbnb/eBay?
• Finding unique items
• Get paid for the sellers
• Product/Market Fit
Magic Moment
Magic Moment
User Buckets Analysis
Magic Moment
• General Metrics, Key Business Metrics
• Cubie
• messages(pictures, voices, …) sent, new friends, messages/users, funnels, downloads, MAU, DAU, user accounting, retentions, …
• http://jwegan.com/growth-hacking/27-metrics-pinterests-internal-growth-dashboard/
• A16Z
• http://a16z.com/2015/08/21/16-metrics/
• Dashboard
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User Bucket Analysis
🙂🙂🙂🙂🙂 🙂🙂🙂🙂🙂 🙂🙂
🙂🙂🙂🙂🙂 🙂🙂🙂
🙂🙂🙂🙂🙂
Curious Casual Core
🙂🙂🙂🙂🙂 🙂🙂🙂🙂🙂 🙂🙂
🙂🙂🙂🙂🙂 🙂🙂🙂
🙂🙂🙂🙂🙂
Curious Casual Core
Ladder of Engagement
User Bucket Analysis
🙂🙂🙂🙂🙂 🙂🙂🙂🙂🙂 🙂🙂
🙂🙂🙂🙂🙂 🙂🙂🙂
🙂🙂🙂🙂🙂
age <= 20 20 < age <= 30 30 < age
User Bucket Analysis
🙂🙂🙂🙂🙂 🙂🙂🙂🙂🙂 🙂🙂
🙂🙂🙂🙂🙂 🙂🙂🙂
🙂🙂🙂🙂🙂
Following = 0 Following < 30 Following >= 30
User Bucket Analysis
Following = 0 Following < 30 Following >= 30
Day0 Day1 Day2
211 100% 13% 9%
102 100% 15% 5%
235 100% 12% 8%
226 100% 13% 8%
Day0 Day1 Day2
102 100% 31% 20%
98 100% 33% 25%
123 100% 28% 21%
110 100% 30% 18%
Day0 Day1 Day2
53 100% 51% 35%
43 100% 60% 40%
65 100% 55% 34%
55 100% 53% 39%
• User Interview
• http://www.sachinrekhi.com/blog/2015/08/17/how-to-design-your-customer-validation-to-maximize-product-market-fit
• Job to be Done
• http://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing
• User
• Magic Moment
•Cubie
Process
Actionable Metrics
Actionable Metrics
• Actionable Metrics
• Magic Moment
• Cubie
•Send Messages → → Send Picture Messages
Actionable?
• Retention
• Message Sent
• DAU
• Active Drivers
• Actionable Metrics
• startup =
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•
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•https://challenges.openideo.com/blog/seven-tips-on-better-brainstorming
• Twitter 30
• 30
• 30
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• 30 public feed
• Cubie
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• icon
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Tactics
• Signup Flow/Registration Funnel
• Usage Loop
• Viral Loop
• k-factor
• payload / frequency / conversion rate
• Viral Loop
• Power User
• ...
• SEO ASO …
1.
2. Facebook Feed
3.
4. Facebook API
Process
A/B Testing
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•Android vs iOS
•Cubie: Android
•A/B Testing
• A/B Testing Calculator
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Process
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Josh Elman
500 Startups Mentor
Greylock, Twitter, Facebook, Linkedin
2009
2010
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• Twitter 30
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• Magic Moment
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•Next steps
• ...
Mark (Zuckerberg) has said he thinks we won because we wanted it more, and I really believe that. We just worked really hard. It’s not like we’re crazy smart, or we’ve all done these crazy things before. We just worked really really hard, and we executed fast. I strongly encourage you to do that. Growth is optional.
by Alex Schultz
• How to Start a Startup: Lecture 6: Growth by Alex Schultz
• http://startupclass.samaltman.com/courses/lec06/
• Thoughts on Growth by Josh Elman
• http://www.slideshare.net/joshelman/thoughts-on-growth
• Building the Ultimate Full Company Growth Team by Sean Ellis
• http://www.slideshare.net/seanellis/building-the-ultimate-full-company-growth-team
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•
• >
•Office Hours
