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Ideation at Sprint Pace
AMY DITTMAR | DESIGNER | ATLASSIAN
Introducing the design sprint
Agenda
Design sprint planning
Journey mapping
Disrupt
Wrap up
Sprint team The right team is key. Include the core product people, experts in other areas, a facilitator, and stakeholders.
Pre reading Pre reading ensures everyone has shared knowledge, and team members get in the head space ahead of time.
Preparations
Recruit users Recruit users the weeks before the sprint. You won't have time
or capacity to manage this during the sprint.
Clear calendar The core team members and
facilitator must be in the room M-Th, experts should
be there as much as possible.
Materials White boards are key! Post-its, pens, paper, timer too.
The sprint space
No devices Commit to being off your devices during working
sessions. Leave the room otherwise.
Book a room Book the same large room for
the week. Off-sites are perfect too.
STRUCTURE THE DAY
9:30 / 10am
Break
Work Work
Lunch Break
Work Work
4:30 / 5pm
STRUCTURE OF THE WEEK
Define the problem
MONDAY
Ideation
TUESDAY
Story boarding
WEDNESDAY
Prototyping
THURSDAY
Testing
FRIDAY
Agenda
Design sprint planning
Journey mapping
Disrupt
Wrap up
Why take the journey? Journey mapping helps you visualize how customers experience your product, define pain points, and opportunity areas.
Journey Mapping
Mapping
Pro tips
Pain points
Sentiment line
Mapping
Define scope - specific persona in a certain scenario with a defined goal.
Start mapping with 1st action the persona would take, and go from there! One action/touchpoint per postit.
Explore the journey and mine it for opportunities to improve the experience, NOT adhoc solutions.
Note the communication of the action/touchpoint. Messaging app, video conference, email, face-to-face, social media, homing pigeonAnalyze
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Atlassians Journey mapping Sydney office
Journey Mapping
Mapping
Pro tips
Pain points
Sentiment line
Pro tips
Color code your postits!! Example color categories: actions, feelings, pain points, time sinks, comm channels
Save time, divide and conquer. Break up journey into sections, assign diff team members to sections.
"On-stage" (what the customer experiences) versus "back-stage" (what systems and processes are active in the background)
If the journey branches based on the answers or choices, have one participant map out each path.Analyze
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Journey Mapping
Mapping
Pro tips
Pain points
Sentiment line
Pain points
"Ok, show me where it hurts." This is the therapy session for your persona!
Take 2nd pass over the journey, placing pain point postits on journey map near the painful touchpoint.
What’s the severity/impact of each pain point? Trivial, blocker, abandonment?
Analyze
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Journey Mapping
Pro tips
Pain points
Sentiment line
Sentiment line
Each touchpoint of journey map gets a sentiment point below. Connect the dots and you’ve got a sentiment line.
Visualizes persona sentiment of the journey.
Analyze
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Mapping
Rapid drops Indicates large gaps in expectations, and frustration.
Troughs Indicate opportunities for lifting overall sentiments.
Positive peaks Can you design an experience that lifts them even higher?
Journey Mapping
Pro tips
Pain points
Sentiment line
Analyze
Discuss trends and patterns in the experience. Ask probing questions such as:
Analyze
MappingWhere are the areas of greatest confusion/frustration?
Where is the journey falling short of expectations?
Are there any new un-met needs that have come up for the user type?
Are there areas in the process being needlessly complicated or duplicated?
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AgendaAgenda
Design sprint planning
Journey mapping
Disrupt
Wrap up
Disrupt
Pro tips
Capture
Structure
Structure
Break up group into 2 groups
Each group needs a lead that will be the source of truth for all the ideas. They will not rotate
Each Disrupt loop is 10 min. The session is 60 min, aim for 5 loops.
First loop has no constraint. Each loop after introduce new disrupt card, removing the old one.
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Disrupt
Pro tips
Capture
Pro tips
Structure
Start the session after lunch or break time so everyone’s fresh coming into it. Maybe even kick it off with meditation or yoga!
Have fun, stay focused
More the merrier, there’s no stupid ideas just write them down.
And then when culling ideas, be ruthless. Most teams end up with 10% of their idea at the end.
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Disrupt
Pro tips
Capture
Capture
Structure
Snap! Aka, group similar ideas into clusters to reveal themes across the last 10%. Agree on an owner for each idea.
If too many ideas remain, dot vote or severity/frequency table to cull down further.
Organize and document the top ideas. Be sure to capture everyone's brilliant thoughts.
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AgendaAgenda
Design sprint planning
Journey mapping
Disrupt
Wrap up
Not enough time When the pressure is on generate good ideas fast
When design sprints are good idea
Stuck Break free of the same old
solutions
High stakes Go for the big win, don't play
it safe
Benefits of design sprints
Low risk / high reward
Only 1 week
Team Collab
Start at the end See if your solution will succeed or fail before ever building an MVP version with a fake finished product, aka a prototype.
Fake it ‘till you make it Prototypes are perfect for communicating / testing your ideas early and often.
Be shallow, keep it surface level Prototypes are only the shell of a finished product. There’s no issues with implementation, dev resources, or legal :)
Only 1 week
Team Collab
Return on investment Identifying critical flaws in one week of work is the height of efficiency. It’s taking the risk out of risky ideas.
Benefits of design sprints
Bypass meeting-creep Shortcut months of meetings with a structured uninterrupted week of focused team collab.
Low risk / high reward
Low risk / high reward
Only 1 week
Team Collab
Team Collab Design sprints brings teams together and builds trust.
Buy in There’s shared understanding and buy in since the whole team was fully invested in the ideas, prototype, and user testing results generated.
The lucky 7 Shoot for 7 or fewer members. Have the core people plus some experts from elsewhere in the business. Choose a skilled facilitator to keep things on track.
Benefits of design sprints
Atlassian Playbook www.atlassian.com/team-playbook/plays
Sprint Jake Knapp
Check these out :)
Go forth and ideate The next game changer idea is a design sprint away!
Thank you!
AMY DITTMAR | DESIGNER | ATLASSIAN