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© 2014 IBM Corporation IBM Worklight -- The IBM MobileFirst Application Platform: The Secret Weapon for Digital Agency Profitability Graham Churchill IBM MobileFirst and Internet of Things Solutions Executive [email protected] Sept 7, 2014

IBM Worklight for Digital Agencies

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Digital agencies build mobile apps but they don't always do so as inexpensively as they could. But if they used IBM Worklight they could.

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Page 1: IBM Worklight for Digital Agencies

© 2014 IBM Corporation

IBM Worklight -- The IBM MobileFirst Application Platform:The Secret Weapon forDigital Agency Profitability

Graham ChurchillIBM MobileFirst and Internet of Things Solutions [email protected]

Sept 7, 2014

Page 2: IBM Worklight for Digital Agencies

© 2014 IBM Corporation2

Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How does IBM Worklight save cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement

⑤ Managing the mobile ecosystem

⑤ Summary

Page 3: IBM Worklight for Digital Agencies

© 2014 IBM Corporation3

Two Types of Digital Agencies

InternalDevelop apps for their own organization

ExternalDevelop apps for other organizations

LOB LOB LOB LOB LOB LOB

Goals are the same develop more at lower cost.

Page 4: IBM Worklight for Digital Agencies

© 2014 IBM Corporation4

• Fragmentation of devices and platforms• Must build and maintain different code bases

• Speed and frequency of iterations• High cost of testing and change management

• Connectivity to back-end systems and cloud• Build, maintain and manage

• Security to protect corporate data• Much greater chance of data breach

• Context and other capabilities such as geo-location• Specialized capabilities required

• Delivery of high quality apps that rapidly incorporate customer feedback

• Mechanisms to capture and act on feedback• Adoption of apps in a crowded market; 25% of

mobile apps are used only once• Build apps that people actually use.

• Skills on platforms, frameworks, UI design, and all other disciplines.

• Mobile development skills are expensive

Mobile apps are expensive to develop!

$

Page 5: IBM Worklight for Digital Agencies

© 2014 IBM Corporation5

The challenge of finding skilled mobile developers

• Developers often have different skill sets and its difficult to find single developers with skills on all platforms

• When you do, you will pay a premium for their services• For multi-platform projects, when you must maintain different assets, this

creates challenges in harnessing the team

I am more cool than

you.

I am more liberated than you.

Peace man.

+ + =$

Page 6: IBM Worklight for Digital Agencies

© 2014 IBM Corporation6

Traditional Web development vs. Mobile development

$ $ $ $ $

Mobile development

$Initial app

development cost

$Applicationchange cost Frequency of change (continuous)

$Initial app

development cost

$ $

Frequency of change (occasional)

$

Applicationchange cost

Traditional Web

Page 7: IBM Worklight for Digital Agencies

© 2014 IBM Corporation7

Spectrum of mobile app development approaches

Low fidelity, low cost High fidelity, high cost

Page 8: IBM Worklight for Digital Agencies

© 2014 IBM Corporation8

z

Operations

Back-end

Mobile apps require more than a focus on front-end UI

Front-end

30% of the value and effort is visible (mobile UI)

70%

of the value and effort lies under the surface

Short time to market

Web? Hybrid? Native?

Teamwork

Industrialize dev

Integrate with SDLC

Ensuring continued support in a quick-

changing landscape

Track problems that affect UX

Manage and enforce app

versions

Security Data

protection

Push upgrades

Appsecurit

y

Userauthenticatio

n

User engagementConnect to back-

endEfficient and flexible

push notifications

Offline availability

B2E app distribution

Track and leverage location

Page 9: IBM Worklight for Digital Agencies

© 2014 IBM Corporation9

Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How IBM Worklight saves cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement

⑤ Managing the mobile ecosystem

⑤ Summary

Page 10: IBM Worklight for Digital Agencies

© 2014 IBM Corporation10

$ $ $ $ $$$$$$$$$$$$$$$$$$

Affords you the opportunity make more changes

4

Reduces applicationchange cost

$$

2

Shortens time required to make changes

3

$$$$$

What does IBM Worklight do for digital agencies?

$$Reduces initial application cost1

Page 11: IBM Worklight for Digital Agencies

© 2014 IBM Corporation11

Impact of IBM Worklight on digital agency profitability

$$

$$ $

Price charged customer

Development cost

Worklight license

Profit

Profit

Development cost

Price charged customer

WithoutWorklight

WithWorklight

{{ }

}

}

Page 12: IBM Worklight for Digital Agencies

© 2014 IBM Corporation12

For the value it delivers, IBM Worklight is very inexpensive

No charge version for developers- IBM Worklight for Developer Edition

• No charge, non-warranted program• Support is best effort via Stack Overflow • Available for download from the IBM developerWorks®

website

Production versions for deployment• IBM Worklight Consumer Edition

• Pricing is per app; unlimited users

• IBM Worklight Enterprise Edition• Pricing is per user, unlimited apps

Page 13: IBM Worklight for Digital Agencies

© 2014 IBM Corporation13

Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How IBM Worklight saves cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement

⑤ Managing the mobile ecosystem

⑤ Summary

Page 14: IBM Worklight for Digital Agencies

© 2014 IBM Corporation14

How IBM Worklight saves costs

Accelerate Native, Web, and Hybrid development

Shorten App Lifecycle Change Management

Facilitate App Security and Trust

Engage users with the Enterprise

Support Mobile Operations Management

Page 15: IBM Worklight for Digital Agencies

© 2014 IBM Corporation15

IBM Worklight goes beyond mobile app UI creation to deliver mobile optimized, standards-based, middleware and tools for enterprise-grade mobile applications

and services creation

________ _________

The IBM MobileFirst Application Platform – IBM Worklight

Accelerate Native, Web, and Hybrid Development• Complete IDE enabling the plug-in of native, Javascript, user-

defined libraries• Rich APIs for native development• Central place to keep track of all types of content • Enables developer to focus on business logic

Facilitate App Security and Trust• Server-enforced authentication• App authenticity and user-app-device binding• Secure and syncable on-device storage• App version enforcement

Engage Users with the Enterprise• Mobile-friendly enterprise integration • Codeless integration• Unified push and SMS notifications• Geo-location and context collections and intelligence

Support Mobile Operations Management• Operational analytics with efficient data acquisition • Offline and online event management integration• Remote user and app control without MDM

"Best Mobile Development Solution" as voted by SIIA members for 2013 CODiE Awards

“Best Enterprise Mobility Application Development Platform" by Compass Intelligence

for 2014 Mobility Awards

Shorten App Lifecycle Change Management• Preview, simulation, and testing tools for shortening

development lifecycle• Capture user feedback in a fraction of the time• Mechanisms to industrialize app development• Team work facilitation and development lifecycle tools

Page 16: IBM Worklight for Digital Agencies

© 2014 IBM Corporation16

Focus more on business logic• Robust and extensible enterprise

integration framework• Proven user and app security

framework• API discovery for SAP and SOAP• Encrypted JSON Store with bi-

directional synchronization • Efficient geo-location services

and geo-fencing

Decrease development cost• Standard server API for push engagement• Automated functional testing for native

apps• Out of the box operational analytics

Manage the mobile applifecycle• Console for app management, version

enforcement, and fine-grained user control

• Support for enterprise SDLC integration• App Center for managing distributed test

process

Support the mobile ecosystem

• Proven timely support for new OS versions• Support for use of third party libraries and

services

The Value of Worklight for Native Apps – The Best Platform for Native

Objective C

Java

C#

Page 17: IBM Worklight for Digital Agencies

© 2014 IBM Corporation17

The Value of Worklight for Hybrid Apps

Focus more on business logic• Proven optimization framework including

Skins• Robust and extensible enterprise

integration framework• API discovery for SAP and SOAP • Worklight App Run-time for quick data-

driven hybrid apps• Encrypted JSON Store with bi-directional

synchronization• Efficient geo-location services and geo-

fencing

Decrease development cost• Instant hybrid app preview• Accurate mobile simulator + visual

location simulator• Automated functional testing for hybrid

apps• Out of the box operational analytics

Manage the mobile app lifecycle• Console for app management, version

enforcement, and fine-grained user control

• Custom app templates and screen templates

• Custom app components and shell• Support for enterprise SDLC integration• App Center for managing distributed test

process

Support the mobile ecosystem• Cordova is shipped with Worklight; IBM

provides bug fixes and production-level support for version shipped with Worklight

• Proven timely support for new OS versions• Support for use of third party libraries and

services

Page 18: IBM Worklight for Digital Agencies

© 2014 IBM Corporation18

Outline of the IBM MobileFirst Application Platform – IBM WorklightA comprehensive mobile app development approach with continuous delivery

Application Center

Quality AssuranceApplication Scanning

Development Continuous Delivery

Studio Console

Server Runtime

Application ScanningDetect code vulnerabilities at the time of development

Quality AssuranceCollect beta test feedback, crashes and analyze user sentiment

Worklight Foundation Development, Runtime, Operations Console & Private Store

Page 19: IBM Worklight for Digital Agencies

© 2014 IBM Corporation19

Feedback Management

Reporting for Statisticsand Diagnostics

Public App Stores

Worklight Application Center

Development Team Provisioning

App Feedback Management

Enterprise App Provisioning

and Governance

2Device Runtime

Cross-Platform Compatibility

Layer

Encrypted and Syncable Storage

Runtime Skins

Server Integration Framework

Ap

pli

cati

on

Cod

e

3

Worklight Console

5

Unified Push and SMS Notification

Development and Operational Analytics

App Version Management

En

terp

rise B

acken

d S

yste

ms

& C

lou

d S

erv

ices

Worklight Server

User Authentication and Mobile Trust

Mashups and Service

Composition

JSON Translation

Adapter Library for Backend Connectivity

Sta

ts a

nd

Log

s A

gg

reg

ati

on

Unified PushNotifications

Client-SideApp Resources

Direct Update

Mobile Web Apps

4

Geolocation Services

HTML5, Hybrid, and Native

Coding

Optimization FrameworkIntegrated

Device SDKs

3rd Party Library Integration B

uild

En

gin

e

Worklight Studio

SDKs

Functional Testing

WYSIWG Editor and Simulator

Blackberry

Android

iOS

Windows Phone

Java ME

Windows 8

Mobile Web

Desktop Web

1

Enhanced crash & platform-level exception capture

Location-based event handling

IBM Worklight Foundation Components

Page 20: IBM Worklight for Digital Agencies

© 2014 IBM Corporation20

WorklightCluster

Load Balancer

Backend 1 Backend 2

WorklightDatabase

Web SSOServer

App

https

https

Corporate LAN

Corporate DMZ

IBM Worklight Foundation – Typical Topology

Page 21: IBM Worklight for Digital Agencies

© 2014 IBM Corporation21

What’s new in IBM Worklight Foundation 6.2

Flexible application

development

New command line tooling

More native API

Mixing native and HTML5

Wizards for Backend integrations

Worklight Application FrameworeBeta

IBM's cloud services on Bluemix

Extended user reach

Native app start-up and transitions

Enhanced push notification

Campaign manage with xtify

USSD support

C# API for Windows Phone 8

SSO via iSAM

Comprehensive mobile

operations

Enhanced operational analytics

REST APIs and CLI for management task

automation

Role-based access with Java EE-security

Remote-controlled mobile device log

collection

Cluster and active-active arch

Cloud-hosted on SoftLayer

Security

MaaS 360 integration

Trusteer integration

JSONStore for native iOS and Android apps

JSONStore for Hybrid W8 and WP8

Direct Update for WP8

Enhanced app authenticity for iOS

and Android

Page 22: IBM Worklight for Digital Agencies

© 2014 IBM Corporation22

Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How IBM Worklight saves cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement

⑤ Managing the mobile ecosystem

⑤ Summary

Page 23: IBM Worklight for Digital Agencies

© 2014 IBM Corporation23

Spectrum of mobile app development approaches

Web-Native Continuum

• HTML5, JS, and CSS3 (full site or m.site)

• Quicker and cheaper way to mobile

• Sub-optimal experience

• HTML5, JS, and CSS

• Usually leverages Cordova

• Downloadable, app store presence, push capabilities

• Can use native APIs

• As previous• + more

responsive, available offline

• Web + native code

• Optimized user experience with native screens, controls, and navigation

• App fully adjusted to OS

• Some screens are multi-platform when makes sense

• App fully adjusted to OS

• Best attainable user experience

• Unique development effort per OS, costly to maintain

Hybrid

Pure web Pure native

Mobile web site

(browser

access)

Native shell

enclosing

external m.site

Pre-packag

ed HTML5

resources

HTML5 +

native UI

Mostly native, some

HTML5 screens

Pure native

Page 24: IBM Worklight for Digital Agencies

© 2014 IBM Corporation24

Worklight Studio – The IDE for hybrid app development

Eclipse-based IDE

Code assist tools with auto-complete and validation

Application scaffolding and componentization

Mobile OS-specific optimization

Device-specific optimization with Skins

3rd-party library integration for HTML5 and native components

Quick access to simulators, emulators, and debugging tools

HTML5, Hybrid, and Native

Coding

Optimization FrameworkIntegrated

Device SDKs

3rd Party Library Integration B

uild

En

gin

e

Worklight Studio

SDKs

Functional Testing

WYSIWG Editor and Simulator

Blackberry

Android

iOS

Windows Phone

Java ME

Windows 8

Mobile Web

Desktop Web

1

Page 25: IBM Worklight for Digital Agencies

© 2014 IBM Corporation25

Worklight gives developers complete control over their app

Attractive App Startup

• Control default splash screen behavior• Add a custom splash screen• Start application with native screen• Control Worklight framework initialization, e.g.

in background

Engaging UI

• Display a specified native screen in full screen• Mix native and web components on a same

screen• Control native components that host web

application• Use native components hosting web

application inside of a container

Compelling app flow

• Call native code from JavaScript and vise-versa

• Invoke both native and JavaScript WLClient APIs in any order e.g. authenticate in native, UI in HTML5

Page 26: IBM Worklight for Digital Agencies

© 2014 IBM Corporation26

Unified Worklight Studio

• Worklight Studio and Worklight Developer Edition are now the same• Licensing terms and support difference only

• Same installation can be used for both evaluation and production environments

• Common Worklight Studio now available through• Free for evaluation from Eclipse Marketplace• Paid for production from Passport Advantage

• Evaluation assistance for Worklight provided through

• Paid product support available through direct support channels

• For more information, go to the Worklight page on

http://www.ibm.com/developerworks/mobile/worklight/

Page 27: IBM Worklight for Digital Agencies

© 2014 IBM Corporation27

Native and web components on the

same screen

Native header with button, title and icon

Native scrolling ticker

WebView with web components

Unsurpassed flexibility in hybrid developmentComplete freedom in mixing native and web code in the same app

Page 28: IBM Worklight for Digital Agencies

© 2014 IBM Corporation28

Use the Worklight action API to enable native-hybrid communication:- Send data from JavaScript to Native- Send data from Native to JavaScript- Register Native action handlers- Register JavaScript action handlers

Bridge native and hybrid elements with an action API

Example: Clicking native side menu button triggers web UI change

Page 29: IBM Worklight for Digital Agencies

© 2014 IBM Corporation29

Create reusable enterprise UI patterns

Create and reuse custom UI patterns- For corporate branding- Improved governance: Patterns which

were adequately designed, implemented and tested

Patterns contain HTML, CSS and JS resources

Package patterns inside a pre-defined archive format, so that they can be distributed among teams to re-use in their Worklight projects with Worklight Studio

Page 30: IBM Worklight for Digital Agencies

© 2014 IBM Corporation30

Create custom components and templates

Custom screen patterns- HTML, CSS and JS resources- Extend the list of out-of-the-box patterns

Application Components- Reusable libraries (Client or server runtime) that

developers can add to apps Worklight Project Templates

- A reusable Worklight hybrid project that developers can use to jump start new application development

Shareable ZIP archives.wlc or .wlt extns

Create components

and templates

Add Components

and templates to a Worklight

Project

Save development time by reusing code Help enforcing governance by providing

ready-made, tested components with corporate-approved code and branding

Created and managed using a Worklight Studio wizard

Page 31: IBM Worklight for Digital Agencies

© 2014 IBM Corporation31

Bring Your Own Tools!

In Worklight 6.2 developers have the flexibility to use the development tools of their choice – Worklight Studio is no longer required

A Command Line Interface (CLI) is provided to enable the use of other development tools

The CLI provides the following capabilities:- Add Worklight SDKs to a native project- Create Worklight hybrid projects- Add environments to a Worklight hybrid project- Create Worklight Adapters- Test Worklight Adapters- Deploy Worklight applications and adapters to the Worklight Server- Start and stop the Worklight Server- Launch the Worklight administrative console

Page 32: IBM Worklight for Digital Agencies

© 2014 IBM Corporation32

Example CLI commands for native apps

wl create[?] What do you want to name your project? MyProjProject ‘MyProj’ created cd MyProj wl add api[?] What do you want to name your native API? MyIosApi[?] What platform do you want to target? Android❯ iOS Java ME Windows Phone 8Native api for ‘ios’ created

Context aware builds wl build wl deploy

If at project level, all apps and adapters are built.If in adapters (all or single), then only those are built.If within a single app, then only that app is processed.If within a single env of app, only it is built and deployed.

Embedded Worklight server control wl start wl console wl stop

The “wl run” command is a long running task that starts the server, and tails (follows) the server log file

Page 33: IBM Worklight for Digital Agencies

© 2014 IBM Corporation33

Example CLI commands for hybrid apps

wl add hybrid[?] What do you want to name your Worklight App? MyHybrid

cd apps/MyHybrid

wl add environment[?] What environments you want to add to the hybrid app? ⬢ iPhone ⬡ iPad ⬢ Android phone and tablets ⬡ BlackBerry 6 and 7 ⬡ BlackBerry 10❯ ⬡ Windows Phone 8 ⬡ Windows 8 desktop and tablets ⬡ Mobile web app

wl build wl deploy wl console

Page 34: IBM Worklight for Digital Agencies

© 2014 IBM Corporation34

Example CLI commands for adapters wl add adapter Accounts --type http edit adapters/Accounts/Accounts* wl build && wl deploy

Implement desired procedures

wl invoke[?] Which adapter do you want to use? (Use arrow keys) ❯ Accounts Foo

[?] Which procedure do you want to invoke? (Use arrow keys) getAccountList ❯ getAccount

[?] Enter the comma-separated parameters: "111-001"

Invoking Accounts:getAccount...Arguments:[ "111-001” ]Invocation result:{ "id": "111-001", "balance": 623.45, . . .}

Interactively test the adapter

wl invoke Accounts:getAccount '["111-001"]’{ "id": "111-001", "name": "Checking", . . .}

Direct syntax

Page 35: IBM Worklight for Digital Agencies

© 2014 IBM Corporation35

Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How IBM Worklight saves cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement

⑤ Managing the mobile ecosystem

⑤ Summary

Page 36: IBM Worklight for Digital Agencies

© 2014 IBM Corporation36

Rapid testing of hybrid apps with the Mobile Browser Simulator

Accurate simulation of the app’s HTML5 screens (e.g., right fonts, sizes, and layout) Supports Cordova and Worklight client API

Page 37: IBM Worklight for Digital Agencies

© 2014 IBM Corporation37

Mobile Functional Test Tools Comprehensive, complete, resilient functional testing

Android and iOS, native and hybridHTML and JQuery

Record, edit, and run on mobile devices or emulator

Same test runs across multiple devices in the platform family

Natural language scripts can be used by developers and non-developers alike

Simple process

1. Record

2. Author

3. Playback

4. Report

Page 38: IBM Worklight for Digital Agencies

© 2014 IBM Corporation38

Evidence-based prioritization – enable business and IT to collaborate on mobile strategy and user experience

Over the air app distribution – get the latest in the hands of testers as soon as it is available

Frictionless bug reporting – spend every minute on testing latest and greatest builds, not the hassles

In-app crash reporting – rapid understanding of why an app fails

Sentiment analysis – mine app ratings and reviews to extract actionable feedback before they go viral

Introducing IBM Worklight Quality AssuranceDelivers mobile app quality across a fragmented environment with end user feedback and quality metrics available at every stage of development.

QualityAssurance

User Feedback

Crash logs Bugs

Page 39: IBM Worklight for Digital Agencies

© 2014 IBM Corporation39

Introducing IBM Worklight Application ScanningBased on AppScan v9.0

• A single Eclipse Integrated Development Environment (IDE). Scan existing code projects or Worklight Studio projects

• Native and hybrid mobile applications support

• Enhanced JavaScript analysis, which includes improved performance and additional framework support

• Optionally connect to IBM Security AppScan Enterprise Server to share scan configurations, filters, and custom rules across all projects

Application Scanning

Detect vulnerabilities at the time of code change to reduce risk of data leakage and breaches

Page 40: IBM Worklight for Digital Agencies

© 2014 IBM Corporation40

Application Center for managing the app testing phase

Share apps across developers, testers, and other stakeholders

- iOS, Android, Windows Phone 8, BlackBerry 6 and 7

Developers• E

asily distribute app to testers

Testers• E

asily find apps and versions to test

Testers• P

rovide rating and feedback directly from the device

Developers• A

ccess all feedback in a centralized manner

Page 41: IBM Worklight for Digital Agencies

© 2014 IBM Corporation41

Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How IBM Worklight saves cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement with the enterprise

⑤ Managing the mobile ecosystem

⑤ Summary

Page 42: IBM Worklight for Digital Agencies

© 2014 IBM Corporation42

Protect data on

the device

Streamline

corporate

security approval processe

s

Proactively

enforce security updates

Provide robust

authentication and authoriza

tion to secure users

Protect From

Known Applicati

on Security Threats

Application Security Objectives

A quick overview of Worklight Security

Application Security Design: Develop secure mobile apps using

corporate best practices Encrypted local storage for data Offline user access Challenge response on startup App authenticity validation Enforcement of organizational security

policies

Page 43: IBM Worklight for Digital Agencies

© 2014 IBM Corporation43

Proactively enforce security

updates

Remote disable

Direct update

Provide robust authentication and

authorization to secure users

Authentication

integration framework

Data protection

realms

Coupling device id with user

id

Streamline corporate security approval processes

Mobile platform as a trust

factor

Protect from Known

Application Security Threats

Code obfuscatio

n

SSL with server

identity verificatio

n

Proven platform security

Security Features Mapping

Device provisioni

ng integratio

n

App authenticity testing

Protect data on the device

Encrypted cache / DB

Offline authenticati

on

Secure challenge-

response on startup

Page 44: IBM Worklight for Digital Agencies

© 2014 IBM Corporation44

User Authentication and Authorization

Very flexible framework for simplifying integration of apps with existing authentication infrastructure

Manages authenticated sessions with configurable expiration

Open: e.g., custom OTP as anti-keylogger mechanism

Server-side services grouped into separate protection realms for different authentication levels

Two-factor authentication using device id as “what you have” factor

Need to integrate with existing authentication infrastructure

Authenticate users when offline

Mobile passwords are more vulnerable

Provide robust authentication and

authorization to secure users

Authentication

integration framework

Data protection

realms

Coupling device id with user

id

Page 45: IBM Worklight for Digital Agencies

© 2014 IBM Corporation45

Extensible authentication framework

Leverage open framework to integrate with enterprise authentication and authorization systems

Develop custom JavaScript or Java extensions to enable custom authentication approaches including multi-factor authentication and biometric credential collection

Use LTPA tokens when running on WebSphere Application Server

IBM Worklight Server

Session authentication

1. Call Protected Procedure

2. Request Authentication

Page 46: IBM Worklight for Digital Agencies

© 2014 IBM Corporation46

User-certificate provisioning for client-side authentication

X509 certificates - Are installed on devices and can can be used to automate user authentication

Certificate provisioning options- For all apps on a device - For a particular app

Benefits- Cost saving: Certificates are typically provided by MDM solutions and is quite costly

(some charge $70 per device). - Usability: Simple, automated user authentication; User’s device does not need to be

managed by an MDM

Page 47: IBM Worklight for Digital Agencies

© 2014 IBM Corporation47

Protecting data on the device

Encrypted JSON Store Offline authentication using password Extended authentication with server using secure challenge response App authenticity testing: server-side verification mechanism to mitigate risk of Phishing through repackaging or

app forgery Device provisioning integration: allow for the authentication of devices in addition to apps and users

HTTPS/TLS based initiation of Worklight Server connectivity from WL Client runtime using FIPS 140-2 compliant libraries- Tie in with User-Provision to use X509 Cert in establishing HTTPS/TLS connection using user certificate- On top of the already compliancy for communication (data in transit) and for storage (JSONStore)

Device theftOffline accessPhishing, repackaging

Device provisioni

ng integratio

n

App authenticity testing

Protect data on the device

Encrypted cache / DB

Offline authenticati

on

Secure challenge-

response on startup

Page 48: IBM Worklight for Digital Agencies

© 2014 IBM Corporation48

Application Security

Proven platform security: tested by the most demanding customers (e.g., top tier banks)

Client<->Middleware communications over HTTPS to prevent data leakage

Server certificate is automatically verified to thwart man-in-the-middle attacks

Developers can obfuscate application JS code to make static analysis more difficult

SQL adapter designed to mitigate SQL-injection

Built-in audit trail

HackingEavesdropping

Man-in-the-middle

Protect from Known

Application Security Threats

Code obfuscatio

n

SSL with server

identity verificatio

n

Proven platform security

Page 49: IBM Worklight for Digital Agencies

© 2014 IBM Corporation49

Device Single Sign-On (SSO)

Enables a mobile user to authenticate once and gain access to all apps from the same organization (technically, with the same developer certificate) without re-authenticating.

Enhanced to support integration with DataPower, ISAM, and other gateways

App 1

secu

re M

ob

ile O

S ke

y store

WorklightServer

App 2

ID

Session x

Session y

Duplicate after receiving ID fro App 2

Implementation- Implemented using combination of

server-side capabilities (realms) and unique device identification (device ID)

- On successful login the authentication state is saved in the database and used for validations in subsequent sessions from the same device.

Page 50: IBM Worklight for Digital Agencies

© 2014 IBM Corporation50

Enforcing security updates

Remote Disable: shut down specific versions of a downloadable app, providing users with link to update

Direct Update: automatically send new versions of the locally-cached HTML/JS resources to installed apps

Can’t rely on users getting the latest

software update on their own

Proactively enforce security

updates

Remote disable

Direct update

Page 51: IBM Worklight for Digital Agencies

© 2014 IBM Corporation51

Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How IBM Worklight saves cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement with the enterprise

⑤ Managing the mobile ecosystem

⑤ Summary

Page 52: IBM Worklight for Digital Agencies

© 2014 IBM Corporation52

Worklight Server: AdaptersRun time

Lightweight server-side logic to expose systems of records in a mobile-friendly way

- Automatic JSON transformation of enterprise data for quick transport and ease of consumption by mobile developer

- Server-side service composition to reduce number of requests over slow mobile network

- XSLT to reduce fat SOAP responses Security

- Automatic enablement of server-side authentication control and audit

Analytics- Automatic collection of user actions and device and app

properties Data sync

- Enables synchronization with on-device JSON Store Mobile user engagement

- Push notifications and geo-based event management Worklight Server

SQL / JDBC

ESB**

SOAP / HTTP

JMS

CAST IRON

REST

Java Extension

Node*

*As tech preview **Available with IBM Message

Broker

For the server developer JS anywhere: Simple APIs for server-side JavaScript

development Extensibility: Java API for custom adapters

For the client developer Easy-to-use, consistent client-side API to call any back-end

system

Enterprise back-ends and cloud servicesEnterprise back-ends and

cloud servicesEnterprise back-ends and cloud services

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Automatic adapter generation for SOAP and SAP NetWeaver

Speed-up creation of mobile apps which interact with Enterprise back-end system of records

Reduce the amount to coding to zero or near-zero for invoking SOAP based web services and services from the SAP NetWeaver Gateway

Consume these services via the generated adapter from your web, hybrid, or native app

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Unified Push Notifications

• Uniform access to push notifications providers‒ Register for, notify, and receive a notification via Worklight APIs or SMS

• Register for and send SMS based notifications‒ E.g., for feature phones

Back-end System

Back-end System

Back-end System

Back-end System

Polling Adapters

Message-based Adapters

Unified Push API

Notification State Database

User-Device Database

iOS Dispatcher

Android Dispatcher

Windows Phone Dispatcher

SMS Dispatcher

Apple Push Servers (APN)

Google Push Servers (GCM)

Microsoft Push Servers

SMS/MMS Brokers

Administrative ConsoleNotification statistics, SMS subscription control

Worklight Client-side Push Services

iOSPush API

Android Push API

WindowsPush API

Broker API

Worklight Client-side Push Services

Worklight Client-side Push Services

Optional 2-way SMS

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Push notification enhancements in Worklight Foundation 6.2

Group notifications based on tags- Notifications are targeted to only a select set of users based on their topics of interest- Tags allow message producers / senders to segment devices - One or more tags can exist per application- Defined in application-descriptor.xml – created during deployment

Broadcast, unicast and narrowcast notifications New APIs available to send a notification to all the devices that installed the application

Also provides for an option to opt out of receiving broadcast notifications Enhanced APIs to send a notification to specific user or device that installed the

application Support for a notification targeted to devices of a particular platform that installed the

application

New server side REST APIs for device and subscription management

Improved scalability of the push infrastructure to handle large volumes of push messages

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© 2014 IBM Corporation56

Two-way SMS communication

Why SMS?- For feature phone users: A preferred mode of interaction- For roaming users: When data roaming fees are not affordable- In emerging markets: More reliable than Internet connection

Mobile user enterprise- Sends SMS messages based

on keywords published by the enterprise

Enterprise mobile user- Responds to a user request - Initiates a new request by

sending an SMS notification to a subscribed user

Source of phone image: http://shmector.com/photo/3d_mobile_phone_icon/1-0-646

Backend ServiceWorklight

SMS Gateway

SMS HTTPS

SMS in Worklight- HTTP integration with SMS gateway or aggregator for the SMS delivery- Seamless backend integration, mapping of incoming SMS to the relevant

backend calls

Page 57: IBM Worklight for Digital Agencies

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Worklight Geo-Location Services

Store

Integrate context information with

business processes

Handle business events

Efficient, controlled acquisition of GPS,

triangulation, and Wi-Fi coordinates in

background and foreground

Define points of interest and geo-

fences

Trigger actions based on location

changes

Collect and use on the mobile device

Use on the server

Store while offline, Efficiently send to

server

API availability• Hybrid: iOS, Android, Windows

Phone 8• Native: IOS and Android

Scenarios debug-able with Worklight’s Mobile Simulator

Perform analytics

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Mobile Data support: JSON Store

On-device, mobile database support- Embedded JSON mobile database- JavaScript APIs to store, query and update

the data in offline mode using MongoDB-like APIs

Encrypt sensitive data- Using a key provided by developer or

obtained as user’s password- FIPS140-2-compliant

Server-to-client Sync- Retrieve, store and keep data store up-to-

date using adapters Client-to-server Sync

- Simplify write actions on data while the app is offline and send these actions to the server

Enterprise API-based- Leverages corporate API / SOA layer to

access sensitive enterprise data

Back-end system or database

Corp

ora

te S

OA

/

En

terp

rise

Bus

Mobile App

JSON Store

Worklight Server

Worklight Adapter

JSON

XML, JDBC, …

API now available for native iOS and Android apps!

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© 2014 IBM Corporation59

Extending enterprise services via USSD

Unstructured Supplementary Service Data (USSD) provides a cost-effective alternative to mobile apps in emerging markets where feature phones are still fairly common

USSD (Unstructured Supplementary Service Data) is a protocol used by GSM cellular telephones to communicate with the telecom provider.

Worklight will now enable the following:• Accept incoming requests from

a USSD gateway and map the USSD short codes to corresponding Worklight adapters

• Construct and respond with USSD menu options

• Invoke corresponding backend services via Worklight adapters

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Example: Mobile app using Worklight for USSD communication

USSD Gateway

Worklight

Enterprise backend

HTTP/S

Mobile User dials USSD short code

say, *123#

Telco forwards this to a USSD

gateway

Gateway maps the short code to a known URL provided by the

enterprise and creates the USSD

session

Worklight responds to the gateway request with the USSD menu options (configurable)

Enterprise

Adapter

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Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How IBM Worklight saves cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement with the enterprise

⑤ Managing the mobile ecosystem

⑤ Summary

Page 62: IBM Worklight for Digital Agencies

© 2014 IBM Corporation62

Managing mobile apps with the Worklight Console

Supports multiple versions on the same platform

Device specific versions are uncoupled

Page 63: IBM Worklight for Digital Agencies

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The Worklight Console supports several Worklight projects

Ability to administrate several project WAR files deployed on the same topology (WAS ND cluster, single server, farm of servers) with a single console

New console page allows navigation between several runtimes

Simplified navigation for a single project runtime use case

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Administrators can use CLI or REST API for management tasks

REST API for all administrative operations- List, deploy, delete and change applications and adapters- Device management API- Secured with basic authentication- Role-based access- XML and JSON payload

Ant tasks for all administrative operations- Same feature set as REST services- ANT tasks defined in worklight-ant-deployer.jar- Supports SSL and password encryption in ant files- Role-based access

Command Line Interface for all administrative operations- Command line version of ant tasks- Role-based access

Page 65: IBM Worklight for Digital Agencies

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Examples of REST API, ANT tasks, and CLI

REST services

• Get all applications or post a new one /management-apis/1.0/runtimes/{runtime-name}/applications

• Get or delete an application /management-apis/1.0/runtimes/{runtime-name}/applications/{app name}

• Retrieve or delete an adapter /management-apis/1.0/runtimes/{runtime-name}/adapters/{adapter-name}

• Lock an application version /management-apis/1.0/runtimes/{runtime-name}/applications/{app name}/{environment}/{version}/accessRule

Ant tasks

• <wladm url=... user=... password=...|passwordfile=... [secure=...]> • <list-apps runtime=... />• <delete-app-version runtime=... name=... environment=... version=... />• <deploy-adapter runtime=... file=... />• </wladm>

Command Line interface

• wladm --url= --user= ... [--passwordfile=...] lists apps [runtime-name]• wladm --url= --user= ... [--passwordfile=...] delete app version [runtime-name] app-name environment version• wladm --url= --user= ... [--passwordfile=...] deploy adapter [runtime-name] filename.adapter

Page 66: IBM Worklight for Digital Agencies

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Worklight Console and CLI secured by default

Standard JEE security is used in the console and CLI tools

Login / Logout from the console out of the box

Role based access to the console

Simplified connection to user repositories- Use standard role mapping in WAS

console , Liberty , Tomcat

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Role based access to administration tasks

Role Description

monitorAbility to view the deployed Worklight projects and the deployed artifacts, this role is a read-only role

operator

Can do all mobile application management operations but cannot add or remove application versions or adapters.

deployer same role as operator but can also deploy apps and adapters.

administrator

Ability to do all application management operations including the ability to add new versions of applications and add and remove adapters. The app administrator can also configure more information on the application itself such as runtime specific settings such as SMS proxy configuration.

 

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Disable a mobile app using the Worklight Console

Remote Disable: Deny access to an app of a specific version on a specific environment

• Ensure users use the latest security fixes• Avoid using previously installed old versions that are no longer

supported

Page 69: IBM Worklight for Digital Agencies

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Direct Update for mobile apps on the device

1. Web resources packaged with app to ensure initial offline availability

2. Web resources transferred to app's cache storage

3. App checks for updates on startup and foreground events

4. Updated web resources downloaded when necessary, with user confirmation or silently

Worklight Server

Native Shell

Pre-packaged resources

Download

Update web resource

App Store

Web resources

Cached resources

Transfer

Check for updates

1

2

3

4

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Enhancements to Direct Update in Worklight Foundation 6.2

Direct Update is now integrated into the Worklight Server security framework and exposes a client-side API for better control and customization:- Control when to invoke Direct Update

• perSession, perRequest, or custom• Disable Direct Update for an app

- Replace the default behavior and UI with a branded one

Description JavaScript

Direct update events listener class name

WLDirectUpdateListener

Invoked by WL framework once direct update has started

onStart(statusJSON)

invoked by WL framework once HTTP chunk has been downloaded

onProgress(statusJSON)

invoked by WL framework once direct update has finished (with either success/failure)

onFinish(statusJSON)

STARTEDDOWNLOAD_IN_PROGRESSUNZIP_IN_PROGRESSSUCCESSFAILURE_NETWORK_PROBLEMFAILURE_DOWNLOADINGFAILURE_NOT_ENOUGH_SPACEFAILURE_UNZIPPINGFAILURE_ALREADY_IN_PROGRESSFAILURE_UNKNOWN

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Remote-controlled client-side log collection

Worklight provides Native and JavaScript API for client-side logging

Administrator defines log collection profiles on the server which are automatically retrieved by the Worklight client-side runtime- By default sent on init, resume, and 75% full – can be customized

Administrator can perform analysis and text search of client-side logs via server-side analytics console

Page 72: IBM Worklight for Digital Agencies

© 2014 IBM Corporation72

Unified Client and Server Analytics

Out-of-the-box analytics address the following:- User adoption, device and app properties- User actions and called adapter procedures- Performance and data usage information - Exceptions, crashes, logs, response time- Geolocation data

Analytics component now provided in a WAR for simple install and administration

Page 73: IBM Worklight for Digital Agencies

© 2014 IBM Corporation73

Service integration analytics

Robust analytics for adapter usage including average response time, average data usage, and server usage statistics

Page 74: IBM Worklight for Digital Agencies

© 2014 IBM Corporation74

Server and Client log inspection made easy

Worklight Analytics Console enables easy searching of both client and server logs

Page 75: IBM Worklight for Digital Agencies

© 2014 IBM Corporation75

Agenda

① The high cost of building mobile apps

② The IBM Worklight value proposition for digital agencies

③ How IBM Worklight saves cost?

④ Looking at Worklight in depth

① Accelerating development

② Shortening the mobile app lifecycle management

③ Securing the mobile ecosystem

④ Enabling user engagement with the enterprise

⑤ Managing the mobile ecosystem

⑤ Summary

Page 76: IBM Worklight for Digital Agencies

© 2014 IBM Corporation76

• Tooling for HTML 5 development and device adaptation• Application lifecycle management of HTML5 artifacts• Leveraging de-facto standards to provide added value for developers

Standards-based

• Native / hybrid / web• Full coverage of the hybrid spectrum• Leverage any 3rd Party JavaScript Framework: More Choice!

Flexibility and choice

• For developers: easy learning curve, small number of programming models, JS anywhere, small footprint

• Collaborative development• Quick and Easy Installation and deployment

Consumability

• Flexible security model• Portfolio integration• Advanced in-app security features

Security

• IBM products already leveraging Worklight as a mobile standard• Starting to build a catalog for third-party APIs• MobileFirst Solutions for Testing, Team Dev, Analytics, Security and Mgmt

Ecosystem

IBM Worklight Key Differentiators

Page 77: IBM Worklight for Digital Agencies

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1 Download the free IBM Worklight Developer Edition: ibm.co/worklightde

Talk with your IBM representative or Business Partner to find the right next step for you2

3 Learn more at www.ibm.com/mobile-enterpriseInteract with us @ibmmobile and #ibmmobile

Three Ways to Get Started with IBM

Page 78: IBM Worklight for Digital Agencies

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© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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