© IBM Corporation 1

Introducción

Victor CarraleroDirector de VentasIBM Systems Middleware España

IBM Corporation 2

Agenda

© IBM Corporation 3

Digital disruptors are different

Share of customer

wallet+10pts

3-yr customer retention

+6pts

% of new product dev initiatives

released+6pts

KPI performance vs peers

Sources:

1. “Digital reinvention”, IBM institute for Business Value, December 2013

2. “Inside the mind of Generation D”, IBM Center for Applied Insights, October 2014

Reshape the customer experience

Reshape t

he o

pera

ting m

odel

Value proposition focus

Valu

e d

eli

very

fo

cu

s

4© IBM Corporation

Digital transformation requires multi-speed IT

� Continuous delivery through agile DevOps

� Seamless workload portability based on need at any point in time

� Collaborative innovation on top of enterprise systems through microservices and APIs

� Secure interactions across enterprise IT, hybrid & public clouds

Digital ecosystem

Core enterprise

Scaling institutional

knowledge and processes

Scaling institutional

knowledge and processes

Speed & agility to drive

innovationand growth

Speed &

agility to drive innovationand growth

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Hybrid Integration

� Bridge tomorrow’s innovations with those powering the businesses today

� Bring together Systems of Record and Systems of Engagement

� Able to innovate rapidly by combining new and existing capabilities

Internet of Things

Mobile

Public Cloud

Social Web

Partners

Private Cloud

Back-office Processes

Analytics

Services Databases

CRM

HybridIntegration

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BPM

WAS DB

DBCICS

DB2

SAP

.JCAPs

.NETPattern

Pattern

IMSODM

DB

IBM Integration Bus

Integration Bus provides ESB for heterogeneous connectivity across enterprise processes, applications, and data

IBM MQ messaging

Messaging backbone provides reliable transport and data delivery across data centre

What Powers Hybrid Integration?

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BPM

WAS DBDBCICS

DB2

SAP

.JCAPs

.NET Pattern

Pattern

IMSODM

DB

IBM Integration Bus

Integration Bus provides ESB for heterogeneous connectivity across enterprise processes, applications, and data

IBM MQ messaging

Messaging backbone provides reliable transport and data delivery across data centre

DMZ

IBM DataPower Integration Gateway provides access beyond enterprise and protects perimeter

DMZ

What Powers Hybrid Integration?

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Public Cloud

IBM Cast Iron

Synching data with SaaS apps to leverage new cloud economy

Private Cloud

BPM

WAS DBDBCICS

DB2

SAP

.JCAPs

.NET Pattern

Pattern

IMSODM

DB

Mobile

Internet of

Things

Trading communities

Communities

IBM Integration Bus

Integration Bus provides ESB for heterogeneous connectivity across enterprise processes, applications, and data

IBM MQ messaging

Messaging backbone provides reliable transport and data delivery across data centre

IBM PureApplication System

Enterprises looking to achieve “more with less” by better managing IT resources as collectives

IBM Worklight

Productive multi-device development

IBM Sterling B2Bi Managing B2B communities of trading partners

IBM API Management

Open up access to encourage innovation from App Developers

IBM IoT, IBM MessageSight

Reliable, efficient messaging for mobiles and sensors

DMZ DMZ

IBM DataPower Integration Gateway provides access beyond enterprise and protects perimeter

IBM Softlayer

Provides the highest performing cloud infrastructure available

What Powers Hybrid Integration?

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How do you achieve it?

API Economy

Integrate processes across your

ecosystem using APIs

Hybrid Integration

Use hybrid cloud integration to

extend your IT infrastructure

Reinvent processes for ecosystem engagement