CEC COMMERCE Product & TechnologyDieter Jansen

September 2016

ENABLING OUR CUSTOMERS TODELIVER CONTEXTUAL, CONSISTENTAND RELEVANT EXPERIENCESREGARDLESS OF CHANNEL ORDEVICE THROUGHOUT THE ENTIRE CUSTOMER JOURNEY.

Customer Engagement & Commerce

CEC – The product portfolio

WEB MOBIL

E

IN STORE/

BRANCH

CONTACT

CENTER

DIGITAL

GOODS

MARKET-

PLACE

IOT SOCIAL SMS/NOTIFICATION

SEARCH

KW/ADS

DIGITAL

ADS

EMAIL PRINT

SAP HYBRIS CUSTOMER EXPERIENCE

SAP HYBRIS

COMMERCE

SAP HYBRIS

MARKETING

CLOUD FOR

SERVICECLOUD FOR

SALES

SAP HYBRIS PROFILE

SAP HYBRIS AS A SERVICE ON SAP HANA CLOUD

PLATFORM (AKA YAAS)

DATAHUB

SAP HYBRIS

BILLING

GUIDING PRINCIPLES

LET‘S TALK ABOUT INTEGRATION

WHAT

WHAT IS THE SAP ERP ?

• Definition ERP: manages

business processes across

procurement, manufactoring,

service, sales, finance and

HR.

HOW DO WE DO THE HYBRIS COMMERCE– ERP INTEGRATION ?

We are a SAP

Team in Walldorf

and we deliver as

part of ECP

We are a CEC

Team in Montreal

and we deliver as

part of ECP

WHAT IS THE SAP CRM ONPREM ?

• Definition CRM: customer relationship management: the way businesses

interact with current and future customers.

• Now: Go beyond CRM (CEC vision)

HOW DO WE DO THE SAP HYBRIS COMMERCE – CRM INTEGRATION ?

We are from

Capgemini and

Nagarro in India /

Bangalore and we

have our own

delivery

WHAT IS SAP HYBRIS MARKETING ?

HOW DO WE DO THE SAP HYBRIS MARKETING WITH HYBRIS COMMERCE INTEGRATION ?

We are a CEC

Team in Bangalore

and we have our

own delivery

We are a CEC

Team in Montreal

and we deliver as

part of ECP

SOME PRODUCT DETAILS

A PUBLIC CLOUD PLATFORM THAT ALLOWS EVERYONE TO EASILYDEVELOP, EXTEND AND SELL

PACKAGES AND APPLICATIONSIN A LOW TOUCH MODEL.

YaaS

YaaS is a cloud architecture

based on microservices.

A microservice is a small,

isolated application, which is

responsible for one single

piece of functionality and

exposes it over a RESTful API.

Many microservices interact to offer business functionality.

They communicate using API calls or events.

Build something new...

SAP HYBRIS

COMMERCE

SAP HYBRIS

MARKETING

SAP HYBRIS

C4C…

LOYALTY

PROFILE

CLOUDSITES

LOYALTY

PROFILE

COMMERCE COMMERCE

PROFILE

A/B TESTING

LOYALTY

PROFILE

CLOUDSITES

LOYALTY

A/B TESTING

COMMERCE

COMMERCE

PROFILE

CLOUDSITES

LOYALTYLOYALTY

PROFILE

CLOUDSITES

LOYALTY

PROFILE

COMMERCE COMMERCE

PROFILE

A/B TESTING

A/B TESTING CLOUDSITES

AUGMENTING & ENHANCING THE SAP HYBRIS PORTFOLIO

SAP HYBRIS PROFILE

SAP HYBRIS

COMMERCE

SAP HYBRIS

MARKETING

YAAS

COMMERCE

…

PRODUCT DEVELOPMENT

-IT‘S ALL ABOUT

TEAMS

PRODUCT

PRODUCT

PRODUCT

Lead

Architect

Release

Manager

Maintenance

Product Line

Lead

Project

Manager

Cross Functional Teams

(QA, DEV, SM, DOC, PO, SA)

Software

Manager

Product

Lead

Happy Hippos

C-3PO

R2-D2

Accelerators

Cthulhu Knights

Misfits

OCCtopus

Customer Experience

HORST

Core Platform

Try Catch

Order Management

SkarbonkaWarthog

Data Hub

MDM for Commerce

BitWisersNo Access

Honey Badgers

Commerce

HMRD

Convert

Kiwis

Priceless Wombats

YaaS Commerce

7up

BananasFramefrog

Gopher Malones

Serial Billers

Swinka Toad

YaaS Core

Ewoks Flyspeck

Wookie

YaaS Community

ArchitectsJester

Architecture & Security

Playmobile

ArgonautsStorks

SAP Hybris Profile

Idefix Tollans

YaaS Infrastructure

Team 3

Team 1 Team 2

CRM integration

Team 4

yBilling integration

Team 5

PS ACC

TigerGriffin

ERP / S4-HANA integration

Team 6

Travel ACC

Xiao Hui Hui

KungFu Panda

China ACC / integration

TD

yMarketing integration

Team 7

Dragon

Retail specific integration

Chameleon

Team-OneTeam-2

OlympiaTeam 3

PRODUCT

MANAG-

MENT

&

TEAMS

Customers

Partners

Solution

Engineering

Expert

Services

Strategists

SAP

Corporate

Strategy

CEC

Strategy

SAP HYBRIS

PROFILE

DEV

TEAM

PRODUCT

MANAGER

Solution

Engineering

Education

SAP

Hybris

Services

Marketing

Cloud

Services

Customers

Partners

SE

Expert

Services

Strategists

Corporate

Strategy

CEC

Strategy

A LITTLE BIT OF ORG

PRODUCT INFRASTRUCTURE(Andreas Funke)

PR

OD

UC

T O

PE

RA

TIO

NS

(Am

ir Po

urte

ym

ou

r)

CEC COMMERCE PRODUCT AND TECHNOLOGY(Dirk Ahlrichs)

PRODUCT MANAGEMENT(Till Kimmelmann)

PR

OD

UC

T D

ES

IGN

(Kim

be

rly W

illi

am

s-C

zo

pe

k)

BUSINESS TRANSFORMATION(Dennis Schwerer)

PRODUCT DEVELOPMENT(Ulf Bonfert & Andreas Bucksteeg)

All development teams

executing on the product

roadmap, developing,

releasing, maintaining and

running software products.

Product Management

is dealing with the

planning, forecasting,

production and

marketing of a

product at all stages

of the product

lifecycle.

Working with central SAP

Teams and will help these

teams to understand and

finally implement all

structures and processes

which are needed to

operate a true cloud

business and to sell/offer

real on-demand software

components.

Responsible for supporting

product definition. Creates

user experience designs,

visual designs and mark up

to deliver on the product

defined. Also supports with

user research and testing to

ensure definition is on-target

with strategy and customer

expectations.

Responsible for people

operations and global

initiatives (talent

acquisition, career

development, etc.),

enabling financial

management and Agile

coaching/training.

Provides development

infrastructure for all teams

working on the P&T product

lines and beyond. The aim

is to provide products that

are team, product and

infrastructure agnostic and

can be used in a self-

service manner.

Q & A

THANK YOU!