How Products are Imagined,

Built and Launched

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@lindsaybayuk

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Imagine

It’s simple.

Solve a problem that people

will pay you to solve.

Failure

Don’t build a product no one

needs.

“Your opinion, although

interesting, is irrelevant.” – Pragmatic Marketing

A cool idea is not necessarily

a successful one.

Focus on a target market.

Go talk to people.

Understand your user

personas.

Do research.

Clearly articulate the problem.

Build

“Learning by doing is the only

way

I know how to learn.”– Tony Fadell

Quantify and prioritize

customer problems.

“The word design is

everything and nothing. The

design and the product itself

are inseparable.”– Jonathan Ive

Build the smallest, lowest cost

version of the solution for

your target persona.

Test for easy of use, value and

delight.

Ship. Get feedback.

Measure results. Iterate.

“We can judge our progress by

the courage of our questions

and the depth of our answers,

our willingness to embrace what

is true rather than what feels

good.”— Carl Sagan

Launch

via @chapory

Benefits, not features.

Tell a story.

Define launch goals and

strategy by audience.

Drive early adoption.

Test messaging.

Launch.

Keep going.

Solve a problem that people

will pay you to solve.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at

all. It means saying no to the hundred other good ideas that

there are.

You have to pick carefully. I’m actually as proud of the things we

haven’t done as the things we have done.”

– Steve Jobs

Thanks to Unsplash.

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