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Hidden Costs of Mobile AppsAsh GandaCosmos Web Tech
0433 309 677
Trend 1
Mobile is becoming ever pervasive.
By 2018, 50% of smartphone users will mostly rely on mobile phones / tablets for online activities
Trend 2
Mobile app development is growing exponentially and is now a billion dollar industry.
Most big brands have mobile apps. App are getting integrated in every big brand’s marketing strategy
So what costs can hit you unaware
Compulsory App Testing Requirement
Just like any software apps need to be alpha and beta tested before submission on the app store. an unavoidable cost.
Store Fees
● Apple App Store Fee: $99 to $299 depending on type of membership.
● Annual Amazon App Store Fee: USD 99
● One Time Google Play Store Fee: USD 25
Native vs Hybrid Apps
● Native apps for one store (say Apple) do not work for others (say Google Play). So new development needs to be done for other stores.
● Hybrid apps do work across stores but you have to plan that upfront
to other stores
Poor App Delivery
You may have to write off an app because of● Poor user interface● Poor translation of business
requirements to final product● Bad user feedback
of poorly designed apps
Midway modifications
You may need to modify the apps because of● Feedback from experts / users● Changes to app store terms &
conditions● Upgrade of app store platform● Upgrade of phone and tablet
operating systems
Midway modification due to a number of factors
Security considerations
If your app gets popular then you need to make it more secure as ● popular apps are more prone
to hacker attacks ● Hacker attacks can
compromise private user data and financial information
Marketing costs
Do not expect your apps to go viral. Have a marketing plan that includes● target user base● pain points of users● benefits of the app● marketing message ● communication channels
You need to spend at least 5K to start promoting among your target user base to build buzz and get feedback.
Did we miss something?
Did we miss any costs??? If yes, please inform us by writing to
Ash Gandahttp://[email protected]
Who are we
1. Digital Agency based in Hills District, NSW2. We provide services for
a. Website Design & Developmentb. Mobile Apps Developmentc. Digital Marketing
Our Digital Marketing Services Include
Thank you
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