Gain Insights of Your Business with Intelligence Reporting

To take effective decisions in running a business successfully, an

accurate picture of the performance of the business in terms of

business, customers as well as your sales and marketing teams is

needed on a regular basis. Managers and executives are prone to take

poor decisions if they do not get a correct picture through incomplete

or inaccurate information and data. Hence intelligence reporting

becomes a necessary, rather inevitable, business tool helping

managers get intelligent insights needed for devising decisive

strategies and solutions.

Almost all businesses have automated their key areas like sales and

marketing by deploying intelligent Customer Relationship Management

Systems (CRM), to build and nurture professional relationships with

their customers, prospects, and their employees as well. The intelligent

CRM systems have many features, with intelligence reporting as one

of the most important tool through which valuable data is delivered in

the form of structured reports. It is a technology-driven process for

analyzing data and presenting actionable information to help

executives and managers take informed business decisions.

How are intelligence reports generated ?

Big and small business enterprises use many systems, tools and methodologies for

providing better service to their customers, enhancing their sales, and maintaining

relationships with their clients, while at the same time monitoring and managing

various processes in their organization by keeping track of the performance of their

employees and teams. Over the years, a large amount of data is created and stored

in various platforms of the enterprise, which takes enormous proportions as the

company grows in terms of reach and sales.

Intelligence reports are created with this regular inflow of data from internal systems

and external sources, by preparing it for analysis, and making the analytical results

available to corporate decision makers as well as operational workers within the

organization.

Advantages of Intelligence Reports

Intelligent reports of nearly every significant aspect can be

generated, including sources of lead generation, conversion

status, opportunity listing, account wise response, status at

various stages etc., which help managers for taking informed

decisions. You can get instant overview of sales and marketing

activities' status of the organization, as well as of team and

project, on the dashboard itself, to analyze team performance

in just a few seconds.

In fact, by these reports, you can see all that is going on at

your work place in real time, in terms of numbers, which can

be used to take actions as per the situations for deriving

maximum benefits. Opportunities can be recognized in

advance, and can be capitalized upon by taking actions as per

the indications projected by these intensive reports.

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