Enterprise AnalyticsBeyond KPI’s like watermelons

Mobile Convention Amsterdam, June 4, 2015

@casschalkx

Delivery time (sec)

Delivery rate (%)

Platform??

What is the job to be done?

Fired as CEO, exiled Russia

Secure messaging should be free for everyone

Job? Double check phone numbers

Conversion: New user using secure messaging

Icons by Arthur Shlain from the Noun Project

Which job needs to get done?

Eliminate, simplify, standardize and automate

Will we never be finished. So iterate.

Next up: Authorization API’s