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Salesforce EinsteinPartner Update2/13/17
Philip Cooper - VP, Product GTM, Einstein @PhilipAWCooper
● Introducing Einstein○ Overview○ Demos○ Einstein today ○ Roadmap
● Partnering○ Why engage?○ Getting started
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and
services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of
our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at
all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and
does not intend to update these forward-looking statements.
Forward-Looking Statements
A Smarter WorldEveryone and every thing is connected
Mainframe /Terminal
Client / Server
BILLIONS OF CONNECTIONS TRILLIONS OF CUSTOMER INTERACTIONS
MILLIONSTHOUSANDS
100Kmainframes
10MPCs
AI
IoTMobile
Social
Cloud
mobile phones6B 75B
smart things
For Consumers, AI is Transforming How We Connect
Automate ConnectionsDeep Learning
Connect 1-to-1Machine Learning
Connect FasterNatural Language Processing
Apple Amazon Facebook
Marc Benioff
Parker Harris
For Businesses, AI is Too Complex
Data prep & integration at scale
Modeling & data science
Infrastructure
Context
Hidden complexity
What businesses want
AI in the Salesforce Platform Salesforce EinsteinIntroducing
Machine Learning • Deep Learning • Predictive Analytics • NLP • Smart Data Discovery
World’s smartest CRM
CustomerData AI Salesforce
Platform= +
Empower Sales, Service, Marketing, & IT
Build AI-powered Apps fast
+
The World’s Smartest CRMSales Cloud EinsteinPredictive Lead ScoringOpportunity InsightsAutomated Activity CaptureAccount Insights
Service Cloud EinsteinRecommended Case ClassificationRecommended ResponsesPredictive Close Time
Commerce Cloud EinsteinProduct RecommendationsPredictive SortCommerce Insights
App Cloud EinsteinPredictive Vision ServiceHeroku + PredictionIOPredictive Language Service
Analytics Cloud EinsteinPredictive Wave AppsSmart Data DiscoveryAutomated Analytics & Storytelling
IoT Cloud EinsteinPredictive Device Scoring Recommend Best Next ActionAutomated IoT Rules Optimization
Community Cloud EinsteinRecommended Experts, Articles & TopicsAutomated Service EscalationNewsfeed Insights
Marketing Cloud EinsteinPredictive ScoringPredictive AudiencesAutomated Send-time Optimization
to your customers in a whole new way
Natural Language ProcessingDeep & Machine LearningPredictive Analytics
real-time data signals
Capture
SalesforceIoTEmailSocialCalendar
Learn Connect
How Does it Work?
`
Einstein Built into the Customer Success Platform
Einstein
Lightningforce.com
HerokuAppExchange
Thunder
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT
Predictive Analytics Machine &
Deep Learning
NaturalLanguage
Processing & Generation
ThunderMultitenant Infrastructure
Development Platform
AI PlatformServices
Applications
Email, Calendar & Social Data
CRM DataIoT Events
Data Services
`
Build AI-powered apps with Lightning Predictive Vision ServicePredictive Language Service
PredictionIO in Heroku Private Spaces
For Data Scientists & DevelopersFor Business Users & Admins
Every Trailblazer Can Build AI-powered Apps, Fast
Demos
Einstein today
Sales Cloud Einstein App Cloud Einstein Marketing Cloud Einstein
Recommended Follow UpsOpportunity InsightsAccount InsightsPredictive Lead ScoringAutomated Activity Capture
Predictive Vision ServicePredictive Vision Service - Object Detection ( pilot 206)Heroku + PredictionIO (pilot 206)
Sentiment InsightsLanguage InsightsSpam Detection InsightsAutomated Custom ClassifiersContent & Product Recommendations
Community Cloud Einstein Commerce Cloud Einstein Analytics Cloud Einstein
Recommended FilesRecommended People to FollowRecommended GroupsRecommended Records Smart @mentionsSmart Group Member SuggestionsRelated Questions & ArticlesTrending ArticlesTrending TopicsAutomated Case EscalationTop Questions Topic SuggestionsKnowledgeable People/ExpertsCompany HighlightsUnanswered Questions
Predictive EmailProduct RecommendationsCommerce Insights
Smart Data DiscoveryNarrative InsightsNatural Language Report Generation
What’s GA Spring ‘17?
Roadmap
Dependent variable configJoin custom objectsFeature selection overrideSegmented modeling
2017: Apps and Platform
Customize Build Your Own
From Out-of-the-Box to Fully Customizable AI Apps
Out-of-the-box for LightningNo setup requiredPre-defined metrics
Point & click wizardPredictions for any force.com appPredictive Vision & Language ServicesPredictionIO on Heroku
Enable
Salesforce Einstein Roadmap for FY18
Spring ‘17 Summer ‘17 Winter ‘18 (DF)
Recommended Connections
Predictive Case Classification Service Bots (pilot)
Predictive Scores & AudiencesSend-time Optimization (pilot)
Narrative Insights
Predictive Language Service
Predictive Sort
Sentiment Insights
Predictive Forecasting
Force.com Predictive Service (pilot)Heroku Machine Learning
Commerce Einstein for MerchantsPredictive Search Suggestions (pilot)
Predictive Community Answers
Winter ‘18 (DF)
Predictive Lead Scoring Opportunity Insights Automated Activity Capture
Predictive Wave AppsSmart Data Discovery
Commerce Insights
Predictive Vision Service
Company Insights (feed optimization)
Why Partner?
Why Partner With Salesforce on Einstein?
Today’s AI Imperative
More awareness Stronger differentiation
● Thought leadership
● SI innovators are
embracing AI
● Salesforce tailwind
● #1 Trend in technology
● Salesforce’s top priority
● Market visibility
Deeper footprint
● Strengthen partnership
building on AI practice
● Deepen customer
engagements
Einstein Value Drivers
SI opportunities with Einstein
Services Lead Generation● Salesforce org readiness● External data integration● MDM for machine learning● Process and workflow
development ● Custom ML app dev w/
PredictionIO on Heroku● Deep Learning integrations● Wave app development
Strategy Consulting
● Solution discovery● AI solution definition &
prioritization● Roadmap for AI-based
business transformation● Business process
(re-)engineering and optimization
● Core Salesforce app optimization
● Add-on Einstein features● Value-added industry /
function solutions
Getting StartedEnablement
● Einstein positioning, capabilites, demos ● Roadmap● Einstein for Sales, Service, Marketing● AI capability deep dives
Business Development● Plan with Salesforce BD contact● Account mapping● Target industry / function plays● Joint marketing
Technical Readiness● Sales Cloud Einstein Doc● Predictive Vision Service● PredictionIO-on-Heroku
Resources
????
Partner Community
https://partners.salesforce.com/
TrailheadAI Basics
Einstein Basics
Prep for custom ML solutionsPredictive Vision Service
PredictionIO
Thank Y u
Appendix