Upload
allsight-inc
View
316
Download
1
Embed Size (px)
Citation preview
CustomerIntelligenceManagementForRetail|Banking|Insurance
@allsight
#customerintelligencemanagementwww.allsight.com
ExistingITplatformsconsolidatepartial(MDM,DW)orcomplete(datalake)data,butdon’tsynthesizeitintoaCustomer360orgenerateintelligenceabouteachcustomer.
Thisinabilitytohandleunstructureddata,andfragmentsofdatacreatesaninabilitytoderiveinsightsfromfragmentsofcustomerdataoridentifynon-obviousrelationships. Lackofanunderstandingofthecustomerjourneyorindicatorsofbehaviorthatcouldhaveanimpactonhoworganizationsmarket,sellandservicecustomers.
THESTATUSQUO
CIMisdesignedtocreateandmanageanintelligentCustomer360.
Itcombinesdatamanagement,analyticsandactionintoasinglesystemthatprovidesintelligentcustomerdatatobothoperationalandanalyticalapplications,fromcommerceplatforms,toCRMsystems,tomarketingapplications. CustomerIntelligenceManagement(CIM)generatesdeepcustomerintelligencefromALLsourcesofdata,andcontinuouslyevolvesandseeksoutnewcustomerdata.
CustomerIntelligenceManagement(CIM)
CustomerIntelligenceManagementforretailcreatesacompletecustomer360thatenablesorganizationstodriveactionforeachdepartment.Itprovidesinsightintocustomerpreferencesbyingestingdatafrompurchasehistoryandwebchatsforcustomerserviceteamsandcompetitivementionsformarketing.
Itempowersdecisionmakerstotraverseandconnectcustomerstoeachotherusinggraphandenablesmarketinganddataanalyststoexploreandexaminewhoindividualcustomersareconnectedto,howtheyareconnected,andidentifydriversforcustomerbehavior.
Retail
CustomerIntelligenceManagementingestsandautomaticallysynthesizes,understandsandmanagesdatafromexistingbankMDMsystems,datalakes,accountandloansystems,andunstructuredcontentsuchassurveys,Onlinebankingweblogsandcallcentertranscripts.
CustomerIntelligenceManagementinfersadditionalattributestogeneratedeepercustomerintelligencesuchassentiment,customerjourney,andrelationships.Bankscancreateacustomerprofilethatevolvesbybringinganynewsourceofcustomerdata.
Banking
CustomerIntelligenceManagementinstantlyretrievesvaluablepolicyholderinformation,suchassentiment,claimshistory,premiums,andpolicycoveragedetailsandmakesitavailabletousers.
Agentsandbookerscanup-sellandcross-sellproducts– alertsandnotificationcanbetriggeredwhenpolicyrenewalsareapproaching,ormarketinghas“bundled”offersavailable.Marketinganalystsandunderwriterscanusenewinsights(sentiment,inferences,indicators)todriveriskmodelsandtailorproductofferingtimedtolifeevents.
Insurance
Anewsetofrequirementshaveemergedaroundcustomerexperienceforunderstandingthecustomerjourney,attitudes,andactions,andthenbeingabletopersonalize,marketandservicecustomersbetter.Whodrivesthoserequirements? Yourcustomersdo.
Expectationsaresetbythebestcustomer-centriccompaniesintheworld.CustomersexpectanAppleorAmazon-likeexperience,evenwhentheydealwithatelco,insurancecompany,bank,orlocalretailer.Customersarealreadydemandingthisofyourorganization.
Areyoureadytomeetthechallenge?TheeraofCustomerIntelligenceManagement
LearnmoreaboutCustomerIntelligenceManagement
www.allsight.com