© 2014 Computer Sciences Corporation. All Rights Reserved.

Big Data and Analytics

2 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved. 2 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

79,000

WHO WE ARE

2

EMPLOYEES WORLDWIDE

$13B

GLOBAL IT SERVICES POWERHOUSE

50+

YEARS OF INNOVATION

100+

GLOBAL ALLIANCES WITH BEST-IN-BREED PARTNERS

A GLOBAL POWERHOUSE IN BUSINESS AND IT TRANSFORMATION

3 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

BIG DATA PLATFORM

ANALYTIC ACCELERATORS Customer | Finance | Marketing |

Operations | Supply Chain

Data Science Consulting

Big Data Business Consulting

Big Data Platform Consulting

Customer Intelligence

Smart Operations

Product Innovation

Risk Insights

SHAPE

TRANSFORM TRANSFORM

APPLICATION MODULES

Repeatable big data platform, analytic accelerators and specialized services

Delivering Innovation, Insights and Impact

Big Data Delivery

MANAGE

4 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

CSC Impact Solutions share the same delivery methodology and combine prebuilt analytics, connectors and visualizations to deliver outcomes

SHAPE TRANSFORM MANAGE / AS A SERVICE

Impa

ct

Solu

tions

Product Innovation

Customer Intelligence

Smart Operations

Risk Insights

Analytics aaS Big Data Analytic Insights

Big Data Platform Innovation

Big Data Strategy

Big Data Platform aaS

Serv

ices

5 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

Fully Integrated and Managed Big Data Platform as a Service

Making it faster, easier, and far less complex to develop and deploy big data applications

CSC Big Data Platform as a Service

Flexible Deployment Options

Hadoop Queries Streams Command and Control + Ambari

Elasticsearch HBase Storm Hortonworks Data Platform Stinger

Deployment Center

Operations Center

Support Center

Application Center

Knowledge Center

Risk Insights

Product Innovation

Smart Operations

Customer Intelligence

Public Cloud Virtual

Private Cloud Enterprise

Private Cloud Dedicated Cluster

© 2014 Computer Sciences Corporation. All Rights Reserved.

Big Data PaaS Case Studies

7 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

Purpose-Fit Industrialized Solutions Leveraging CSC’s deep industry and business process knowledge Full Life-Cycle Approach Using our uniquely modular Shape-Transform-Manage full life-cycle approach keeps focus on business outcomes

Expertise in Turning Data into Recommendations Combining the right data sets and applying the right analytic techniques to unveil new insights Comprehensive Data Connectors Any data, any source

Our Clients Choose CSC Because of Our Unique Strengths in Big Data and Analytics

TECHNOLOGY

DATA SOLUTIONS

Technology Expertise Working with Hadoop since its creation

Faster Time to Value Standing up a big data platform in less than 30 days for rapid business value

Technology Independence Delivering best-of-breed solutions, from open source to global partners, optimized for your need and budget

8 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

Case Study

•  Increase customer satisfaction •  Increase operational efficiency •  Enable the business to extract new

insights

•  Conducted 5-week big data strategy assessment

•  Established cloud-based big data platform

•  Built the apps and analytics to capitalize on the data

•  Improved customer satisfaction – Reduced churn – Reduced support costs

•  New product management capabilities, fixes

•  Better supply chain coordination •  Increased security •  New data and analytics products •  Increased cross-sales and up-sales •  Increased renewals •  Better license compliance

One of the largest companies that develops innovative, advanced hard disk drives, enterprise-class solid state drives, and external storage solutions and services. CSC improved customer support and product quality.

SOLUTION

CHALLENGE RESULTS

9 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

Case Study

The worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. CSC provides infrastructure that uncovers revenue opportunities in customer support.

•  The client wanted to quickly evaluate the use of big data and the value that it brings as it relates to identifying new business opportunities

•  Time to market was a key factor in the decision to implement a comprehensive big data platform. The client realized: –  A bare platform would not be easy

to manage –  Their staff does not possess the

skills to operate a bare platform –  They needed to focus on the

big data applications, rather than the platform

•  CSC designed and configured the solution, built and deployed it in the cloud, and developed ETL flows to transport Web log data within 90 days: –  Aggregating lots of different data

sources to create one massive Web log data set

–  Decorating logs with Geo and industry information using IP address

–  Adding data science algorithms to clean up data for better insights

•  CSC managed the hardware, platform components, and data flows, in addition to providing continued support/consultation services to the client

•  This client is generating insights on how customers interact with their customer service portal, and improving their services for happier customers and more streamlined business: –  Faster path to ROI with both tech

and services –  Creating a real-time product insights

dashboard –  Ability to prove the value of big data

internally through the mining of data and generation of insights and reports for product teams

–  Scalability to more data sources and use cases

SOLUTION

CHALLENGE RESULTS

© 2014 Computer Sciences Corporation. All Rights Reserved.

Client Engagements

11 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

Through Experience with Many Projects, We’ve Learned What It Takes to Succeed

It’s an iterative approach — you’ve only just started …

Operationalize the resulting

insights

Start from the business need/

opportunity

Imagine the potential from disparate data

sources

Contribute CSC’s industry understanding

to create advanced analytic models

Avoid costly mistakes with attention to architecture

Present the output in an easily assimilated and visualized form

12 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

Deliver Develop Discover

Identify Issues & Pain Points

Client Retention Proof of Value (POV) Approach Overview

Business Model (clients, products, operations)

Mobilize (schedule, kickoff, interviews)

4 Weeks 6 Weeks 2 Weeks

Data Sourcing (existing, planned, 3rd party)

Client Metrics (metrics, analytics, reports)

Exploratory Data Analysis (EDA) •  Descriptive Analysis •  Data Transformation •  Create Analytic File

Model Development •  Design Draft Model Specification •  Draft Model Documentation •  Conduct Iterative Model Development •  Refine Model

Finalize Model (complete model documentation, production recommendations)

Infrastructure Readiness •  Setup Model Development

Environment •  Define Data File Specification •  Establish Security, Tools

Deliverables Model Documentation •  Model Summary Results and

Segment Profiles •  Client Score and Ranking •  Algorithm •  Data Used with Explanation •  Tool Used Recommended Model Production

Executive Presentation

Data Validation (receive and validate data files)

Model Validation (complete model validation)

13 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved. 13 October 21, 2014 © 2014 Computer Sciences Corporation. All Rights Reserved.

How Can You Get Started?

Discover your organization’s big data maturity at

https://www.csc.com/bigdatamaturity

Ask CSC how big data can make a difference in

your organization

Learn more at www.csc.com/bigdata

© 2014 Computer Sciences Corporation. All Rights Reserved.

Thank You