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From Acceptance to DelightCrowd Testing Apps
Sanji Alwis | Vice President Business Development, Applause11th Nov 2015
THE WORLD HAS CHANGED
13
U S E R S D I C TAT E S U C C E S S , A N D S W I TC H I N G C O S T S A R E AT O R N E A R Z E R O
APPS HAVE TO DO MORE THAN WORK
14
T H E Y H AV E TO D E L I G H T U S E R S … E V E R Y T I M E
PERCEPTION IS REALITY
15
APPS ARE FRONT DOOR TO BRAND
| Users less tolerant of imperfect quality
| Social & app stores give every user a megaphone
| Switching costs vanishing to zero
| Cost of poor app quality has spiked
| Brands must delight in order to differentiate | Every new app
| Every new version
| 360⁰ app quality
16
OFFENSE AND DEFENSE
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IN-THE-WILD TESTING SERVICES| Crowd testing beyond the QA lab (nearshore
or offshore)
| Coverage where your users work, live & play
| Across devices, OSes, browsers & carriers
| Complementary to in-the-lab and outsourced testing
18
PROFESSIONAL TESTER CROWD| Professional
testers who are real world users
| Profile for geo, devices, OS
| Data capture per issue / per cycle drives quality, velocity, and ability to scale
19
PROFESSIONAL TESTER CROWD| Visibility into
history of the professional crowd
| Down to the defect level
| Experience within vertical and with use cases
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CROWD VALIDATION TO ACHIEVE GOALS
21
Device
OS
Browser
Connectivity
Location
Use Case Fragmentation
Multiscreen while travel
Paired Device Testing (phone,
car, watch)
Beacons & Geo-fencing
Targeted Testers (tester is also
client’s end user)
Mobile Payments
Frag
men
tatio
n of
all
type
s
Post-Sales Support
Delivery
Purchase
Consideration
Awareness
Business Goals
Con
vers
ion
Funn
el
Returns/Alerts
Pickup/Delivery
Checkout
Selection/Ordering
Registration
Components
Func
tiona
lity
FROM ACCEPTANCE TO DELIGHT| Adoption of Crowd testing
improves business functionality| Test beyond requirements and
acceptance
| Real World testing combining the rigor and expertise of professional testers with the outside-in perspective of Beta
| Across multiple verticals including• Banking • Insurance• Retail• Nonprofit & Government
22
CASE STUDY FORTUNE 500 GLOBAL RETAILER
Challenge
| Global fashion retailer needed to test mobile app for two of their main brands in several
countries
| UK, Spain, Germany, France and US
| Tests needed to take place in each country to ensure local payment methods worked
| Integrate test results into the client’s SDLC
| Europe time zone coverage for Test Lead
23
CASE STUDY FORTUNE 500 GLOBAL RETAILERCrowd Testing Solution| Functional and Usability Testing
| 62 Test Cycles
| Device coverage on a broad range of device types & OS’, including Android & iOS
| 249 Unique Device/OS/Browser combinations
| Global Team of Testers
| 1 Project Manager in California
| 1 Test Lead in the UK
| 413 Testers around the world
| Integration between Applause’s SDK and client’s JIRA for defect tracking
| Minimal disruption in the Client’s Development team; no additional overhead required from Client’s team
24
CASE STUDY FORTUNE 500 GLOBAL RETAILERResults
| In-country end user coverage using different payment methods for mobile
| A broad range of different mobile devices and OS’ (80% iOS & 20% Android)
| Usability feedback from testers in country through test cycle reviews
| Test Lead in the EU time zone key to escalating concerns to Fashion retailer in PDT time zone
25
www.QualiTestGroup.com
Thank You