CRM Predictions for 2016 Webinar

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CRMPredictions for 2016


Housekeeping

• Type questions in G2W• Special draw revealed at end of

presentation• This presentation is being recorded


Nicole SteeleMarketing Manager

MAXIMIZER CRM

Presenters

David CostinSolutions Architect

MAXIMIZER CRM

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Agenda• What is CRM• Evolution of CRM• Importance of Mobile• The Need for CRM Integrations• Vertical CRM Solutions are Vital• Understand Your Customers• My Predictions for 2016 CRM


• Practises, strategies and technologies used to manage & analyze data

• Data (or interactions) can be managed through the customer lifecycle

• Goal: Improve relationships with customers (and prospects) to increase customer retention and drive net new sales

What is CRM


CRM Systems




Evolution of CRM

THE BEGINNING

THE ROLODEX

THE LEDGER

1990

1950

1980 PRESENT DAY2000

2015

DATABASE MARKETING

CONTACT MANAGEMENT SOFTWARE

INFORMATION EXCHANGE

MOBILE & SAAS

Y2K

CRM INNOVATIONS

KEEPING UP WITH THE

CONNECTED CONSUMER

CUSTOMER RELATIONSHIP MANAGEMENT




• What is Mobile CRM? 82%Importance of Mobile

48% 45%81%20%29%


• Crucial Information At Your Fingertips• You can use your mobile CRM to access their account anytime, anywhere

• Increased Potential for More Sales• Nucleus Research found Salespeople became 26.4% more productive

when adding mobile access to CRM

• Shortened Sales Cycle• Research shows 65% of sales reps achieve their sales quotas faster,

compared to 22% with non-mobile CRM

• Faster Production & Planning• Use your mobile CRM to place an order at the conclusion of your

important meetings

Benefits of Mobile CRM




The Importance of Integration

ERP

DocumentSystems

$




• Custom tailored to meet industry needs• Typically include an additional configurable

set of capabilities appropriate for the industry

• Are based on business processes and rules of the industry

• Include reporting and analytics that are relevant to the industry

What are Vertical Solutions


• Easy to implement• Reduce training and adoption time• Leverage industry best • Are cost-effective.

Benefits of Vertical Solutions




Understand Your Customers

Automatically build rich and insightful profiles on your customer



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• Mobile is a Must & Will Get Even Better• Personalization is No Longer a Nice to Have• Vertical CRM’s Will Become a Big Competitor• Integration with Other Solutions is Vital to

Success

My Predictions for 2016 CRM

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Thank you for attending we will be drawing for an Amazon gift card –

a winner will be contacted later today



Thank You for Your Time!