Crisis Times. Turn Joomla into a job opportunity.

According to Google trends.

Find evidence…

Joomla!: out of the gameJoomla! has its spot a few years ago when WordPress was still being short for everything that was more than a

blog. However, considering the actual possibilities of WordPress, now it doesnt even result serious to even consider Joomla as an alternative.The mistake of Joomla! was in its conception. Intending to allow that anybody with little technical knowledge could do almost everything from the control panel and with some mouse clicks. And of course, this is impossible. This has become a chaotic code, that converts into hell the existance of a developer that intends to implement a custom design or functionality. Not to mention the constant and serious security failures (specially in its extensions) or the problems and difficulties that carry some updates.

Documentation? Doesn't exist, so everything is based in many tests and errors and visits to populated forums with answers from pseudo-technicians who usually are more lost than the person who comes searching for help.

In favor of Joomla! we have clients that in its special circumstances make of Joomla! the perfect solution

http://www.iberinternet.info/helpdesk/140196-Qu%C3%A9-es-un-gestor-de-contenidos-o-CMS-Cu%C3%A1l-es-el-mejor?r=1.

Constant and serious security failures (specially within the extensions)

Intends to allow that anybody with little technical knowledge can do almost everything from the control panel and with a mouse.

¿Documentation? Doesn’t exist

Forums populated with answers from pseudo-technicians

See opportunities where others see problems

Wordpress Joomla! DrupalLanguage PHP PHP PHPPrice Free Free FreeOpen source? Yes Yes YesMarket quote 64.96% 10.91% 9.15%Difficulty to program extensions Low High Mid

Flexibility implementing fitted functionalities High Low Very High

Administrator difficulty Low Mid HighDifficulty to implement any design Very Low High Mid

Difficulty and issues about updates Low High High

SEO recently installed the CMS Excellent Mid/bad Bad

Documentation quality Excellent Inexistent HighUsers Community quality High Very Bad High

Famous sites that use them

BBC America, The Rolling Stones, Official Yahoo! Blog, SAP, NBC

Danone, The Eiffel Tower, Peugeot, Villarreal C.F, Guggenheim

The Withe house, Harvard University, Louvre Museum, Twitter website for

designers, Mattel

Conclusion A corporate or news website? Don’t doubt it! Don’t even think about it (except in very few exceptions)

The choice for big webs or with a lot of fit functionality

Comparative table of content managementComparative of the most important features of the three main CMS:

http://www.iberinternet.info/helpdesk/140196-Qu%C3%A9-es-un-gestor-de-contenidos-o-CMS-Cu%C3%A1l-es-el-mejor?r=1.

Opportunity 1

Opportunity 2

Opportunity 3

Opportunity 4

Opportunity 5

Opportunity 6

Opportunity 7

Opportunity 8

Weak points?• Joomla Disadvantages• Built-in performance pretty sluggish/clunky.• Horrid built-in URLs.• Weak weblog section.• Hard to theme. A Mambo/Joomla site looks like Mambo/Joomla, like it or not.• Crappy built-in SEO. Leading SEO plugin belongs to a very peculiar developer and is encrypted (have fun

repairing the SEO plugin, we reverse engineered and decrypted it for our site to make our changes even after paying for it).

• Nasty, nasty core code. Very difficult to fix broken items.• Fractured community (never healed after Joomla/Mambo split back in 2006).• Most good plugins are pay.• Rather mediocre developers. Anyone who likes to code in Joomla/Mambo in 2011 ought to see a psychiatrist.• Developer pricing is all over the map as there are many old-school Mambo/Joomla developers still ought

there churning out convoluted future-resistant code quite affordably.

http://foliovision.com/2011/04/drupal-vs-joomla-mambo-vs-wordpress

¿Where is Joomla today?

Who is Who

• WordPress has behind the company Automattic, Joomla has the Open Source Matters Association. Both base their development in “the community”. They both base their growth in “the community”. They both use open licenses and their code is open source. Their both a good product technically and functionally.

• “The community” of Joomla users denies the companies as members of the same. The community of WordPress is proud that each day more companies support the project. In fact, the capital of more than 300 million US dollars that Automattic has proceeds from companies like New York Times, Tiger Global invested or CNET Networks.

Its a means to reach an end

Lets lose the complexes

Truth 1: Joomla is a product that we can earn money with.

Truth 2: I want to EARN MONEY with JoomlaTruth 3: Im proud to EARN MONEY with Joomla

All these truths summarize in one:My benefit must benefit the Joomla project

Who is Joomla?

The hosting company The business consultantThe developer The marketing expertThe template developer The analystThe Joomla administrator The project managerThe salesperson The economistThe businessman The publicistThe designer The SEOThe content creator The final user

I AM JOOMLA

¿Who to make money with Joomla?

DESARROLLO A MEDIDA

HOSTING TEMPLATES

ExtensionsSEO/SEF

INTEGRATION

CONTENT CREATION

BOOKS

Where am I?

oneONE

X

X

X

X

Where am I? (II)

one

202

3 4

210

4

Rival-Partner

A step further

• Do you know what Open Software is?• Do you know what Joomla is?• Do you know the features of the open

software and the differences with the commercial software?

• Can you tell me 3 characteristics of Joomla?

Pool results

Do you know what Joomla is?

YESNO

Do you know what open source software

is? YESNO

Do you know the diferences…?

YESNO

Do you know 3 Joomla characteristics?

YESNO

Rival-Partner Ecosystem

Specilization not is autism

The Open Source is the enviroment

• Environment Conditions• Anti-pirate Campaigns• Forced hardware renovation• Software security problem

Joomla is the door…

• Minimum entry barriers• Program and Documentation available on the

Internet• Increasing availability of information in local

languages• Investment according to the possibilities and

needs of the company

…to infinity…

• Various business models available.• How to enhance the competitive advantages

of firms• Dormant client portfolio• Worldwide location• Human resources available• Know how within community

…and beyond!

• Possibilty of collaboration and cooperation locally, regionally or internationally.

• Licensing model defined to ensure the interests of those involved in projects and initiatives

• TIC Implementation without “customer-locking” and with more control over the technologies investment.

We must not confuse the end with the means

Joomla is just the means…

The business is the end!