Creative Media BTEC- "Unit 3- Initial Research & Proposal"

UNIT 3- RESEARCH TECHNIQUES: By Brandon Boyd

PLAN: Researching is important, as it will give me information about some of the other competitors that I am competing with in the programme industry. The information will also be quite helpful, as it will help me to develop a programme of my own to people’s likes and needs in this specific market.

The primary research that I am going to undertake will involve gathering people’s personal opinions and views about some programmes and genres already featured within Factor Productions, and do focus groups, questionnaires and maybe some interviews, to understand what people need.

The secondary research will be done online, but will find out about how much it costs approximately to make a programme, how many staff you averagely need, as well as reviews, viewing figures and programme ratings or hits.

MINDMAP:

4 THOUGHT TV:•4 thought TV is a documentary channel which usually covers various short films. Each of the individual films are based on issues around religion and ethics, as well as some aspects of spiritual life.•The original goal was for 4thought TV to get at least 365 films made and uploaded every year. 4thought TV frequently top Channel 4’s community participation charts for being one of the most highly respected channels.•Since the launch of 4thought TV, they have been working on mobile apps and web pages in order to make a number of other Channel 4 shows.

Programme ratings: I want to find out what the most popular programmes are on Channel 4, so I know what I have to compete with.

This information will be helpful to me, as I can try and make my programme different to get a better rating for my show.

I am going to look on the Internet and find various television rating sites.

Quantitative. 8/3/2015

Viewing figures: I want to see how many views each of the Channel 4 shows gains from viewers, and what I can do to get more than all of my competitors.

This information will be very important when creating a show, because I need to see what’s already in the market, and what people’s favourite shows are.

Viewing figures can be found on the Internet, so I am going to look on Channel 4’s official website as well as some other website like Wikipedia that could have lists of the most popular programmes.


Reviews: I want to see what members of the public have said about the programmes, and also the television companies thoughts and opinions, to see what I have to change when making my programme, whether it be more music or more comedy, etc.

Reviews are also a very important aspect when making new shows as you want to take people’s opinions and suggestions, and put them into your own show.

I can search for reviews in books from local libraries and again I can talk to representatives of the company or on the Internet.

Qualitative. 8/3/2015

Responses to news coverage/adverts:

I want to see how people react to television shows in the press, and how their shows are advertised on television, so I can budget my advert, but also gain a lot of popularity from it.

This information is also quite helpful as I can see what sort of advertising each of the Channel 4 programmes has received, and what sort of profits they have made. It will also give me a chance to go ahead of my competitors.

I can go onto websites such as YouTube and watch the adverts that programmes have already created, and see how I can interpret their ideas and create my own adverts to attract customers.


Searching internet forums: I want to see what people have said to each-other about Channel 4 programmes and ideas that I can get from people.

.This is important, because I can look at people’s opinions about programmes, and bring most of the concepts into my own programme.

I can easily find Internet forums by going onto google and typing in “television forums” or discussions.


RESEARCH: WHAT? WHY? HOW? QUANTITATIVE OR QUALITATIVE? DATE?

SECONDARY RESEARCH:

PRIMARY RESEARCH:

Questionnaires: I want to find out how long people watch television for, approximately a day.

This information will help me decide how long to air the programme for.

I am going to get this information by creating a Questionnaire and handing it out to my friends and family, as well as the general public.


Surveys: I would like to ask people what sorts of programmes are missing on Channel 4, and what they would like to see as a new feature.

This information will help me decide a suitable genre of programme to produce and air on Channel 4.

I am going to use an online site to create a survey and gather statistical ideas and opinions from people.


Interviews: I will talk to a group of Channel 4 representatives and ask them ways in which I can create a television programme to compete with other programmes.

This information will give me ideas of what to have in my programmes, and what unique styles I need in order to compete with their other Channel 4 programmes.

I will have some conversations with professionals who work at Channel 4, and ask them for individual ideas for when I create my new television show.


Internet forums: Gather information and opinions from members of the public about what channels they would like to see on Channel 4.

This information will help me, as I am asking a range of people about their views and opinions about the Channel 4 programmes, and what other programmes they would like to see.

I will get this information by asking questions and creating polls online for people to answer.


Group discussions/Audience Panels:

Gather information and opinions from members of the public about what channels they would like to see on Channel 4.

This information would also help me to pick a genre of programme for Channel 4, and what extras they would like.

I am going to get this information by doing focus groups and talking to members of the public.


RESEARCH: WHAT? WHY? HOW? QUANTITATIVE OR QUALITATIVE? DATE?

Software

Creative Media BTEC- "Unit 3- Initial Research & Proposal"