(Online) Community Building for Startups

Community Builder

Online Community

Connected People around Something Special

Digital Strategy

Accomplishing Something with Digital Tools

Community Common Interest:

The Problem our Startup Solves

Goal

Large Engaged Online Community

Ultimate Goal

An Engaged Community of Evangelists

From Nothing to Something

• Start

• Your Story

• Content

• Outreach

• Engage

• Collect

• Experiment

• Track

• Repeat

Community Building Best Practices

Participation vs. Information

Benefits vs. Features

React vs. Pitch

Help vs. Sell

Interconnect and Introduce

Be Human

Give vs. Take

Actively Show Appreciation

Give it Time

Plan

Engage

Why?

Target

Expertise

Content is King

Value

Call to Action

The Tools

Start Now

Never Quit

Questions?@tasosflambouras