Big Two Automotive Group leverages Dealertrack DMS to meet challenges of changing industry

Big Two Automotive Group leverages Dealertrack DMS to meet the challenges of a changing industry

Solution GroupDealertrack DMS

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Product Sales SheetDMS

A Proud History of Change and InnovationBig Two Automotive Group in Phoenix, Arizona is proud of its rich history. As one of the few remaining family-owned car dealerships in the Phoenix area, many of the company’s employees have been around for more than four decades. Though known for its longevity and its consistency, the group is also not afraid of change.

Over the years, Big Two has made major adjustments to its processes and its technologies. When it comes to inventory management and to service lane operations, the group is always looking for ways to improve. That commitment to progress has helped Big Two achieve extraordinary sales and fixed ops results. The company’s industry-leading service department operates more than 60 service bays and writes up to 4,300 CP tickets monthly.

4,300CP tickets per month


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Big Two chose Dealertrack DMS after

20 years with its previous DMS

provider.

In keeping with its commitment to history and partnerships, Big Two stuck with the same legacy DMS provider for more than 20 years. Near the end of the long relationship, the dealership grew increasingly unhappy with the product and its capabilities. More importantly, Big Two was dissatisfied with the level of customer service being provided. According to Assistant General Manager Brett Henkel, his independent dealership was not large enough to be a high priority. “Unless you are part of a large dealer group, the customer service and the responsiveness is just flat not there.”

But, Big Two’s business was becoming too complex to tolerate an unreliable DMS partner. As a forward-thinking business, the company occasionally needed custom functionality, special form changes, and integration with third-party solution providers. Unfortunately, those needs were not being met in a timely or cost-effective manner. According to Henkel, “[We were] running a lot of different systems and that was a major problem. The cost to have anything set up and the amount of assistance that you could get when trying to get the systems set up was just a nightmare.”

After moving the physical location of its business several years ago, Big Two decided that it was time to make another important change. The company left its longtime DMS provider and implemented Dealertrack DMS.

Seeking high tech solutions from a helpful partner


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Given its commitment to making changes that benefit the business, Big Two especially appreciated the ability to access real-time data in order to make better decisions. “[Our old DMS] wasn’t a real-time system, so you were looking at basically yesterday’s numbers. In a lot of cases, you didn’t know what you’re going to have until you got to the end of the day.” With this level of access to business intelligence, Henkel and others can check in on various metrics in multiple locations with just a few clicks.

With all of the complexities inherent in the automotive industry, Henkel appreciated the simple interfaces available through Dealertrack DMS.

“Dealertrack has a much easier system because it’s point and click and because you don’t need to know a bunch of codes to access information. [With other systems], you have to know a lot more to be able to find information.”

This combination of real-time business intelligence and simple, user-friendly interfaces makes everyone’s job a little easier. More importantly, it improves the quality of decisions being made by the dealership’s management group.

Simple interfaces and real-time data improve decision making

Simple interfaces allow new employees to be trained in

1 week


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As a high-tech car dealership, Big Two also wanted the ability to implement the best technology solutions wherever they could be found. However, the company’s previous DMS provider had made third-party vendor integrations both difficult and expensive. “If you’re with other DMS providers,” explained Henkel, “you really have to look at it from the standpoint of who plays well with them before you look at what you want to do. If you have a company that you really like as a third-party vendor, but they don’t play with your DMS, you really can’t look at them. It’s just too much of a headache. And quite honestly, the fees they charge those guys—that’s a real issue for them to even get onboard.”

Big Two found that Dealertrack DMS, with its Opentrack integration system, was different. “Anybody that we’ve had come onboard that we’ve used from the third-party standpoint has been able to get into the Opentrack system and make things work without an issue. There are a lot of vendors out there. We could pick any of them and they would work with Dealertrack.”


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“We pay less money for a system that works better than anything that we’ve seen from other DMS providers. We don’t have a lot of headaches and when we have a problem, we get a lot better service from Dealertrack than we ever did from our previous provider.”

—Brett Henkel, Assistant General Manager, Big Two Automotive Group

The automotive industry is in the midst of immense change. Technology is empowering car buyers and customer preferences are changing. Anchored by its rich history, Big Two will be ready for the challenges of the future. As the industry changes, Big Two Automotive Group will have the support of a High Tech, High Touch DMS provider. Dealertrack’s advanced technology and unparalleled customer care will continue to enable Big Two to embrace change while growing its impressive business.

Hear more stories from our dealer partners at go.dealertrack.com/dmsstories.

Ready to face the challenges of a changing industry


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Software

Big Two Automotive Group leverages Dealertrack DMS to meet challenges of changing industry