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Today’s PresentersToby Martin, Vice President, Development & Strategy, Extensis
Ryan Dawidjan, Product Manager, Clarifai
Our Partnership Goal• Automate keywording in Extensis Portfolio so
customers can
• Reduce keywording time from weeks to
seconds
• Maximize digital assets to find what you need
quickly
• Ensure a consistent process and practice
around Digital Asset Management
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About Clarifai• Established in 2013
• Artificial intelligence company that
excels in visual recognition
• Recently secured $30M in Series B
Funding
• Placed first in 2013 ImageNet Computer
Vision Competition
Solving the DAM Challenge• Effective Digital Asset Management requires
keywords
• How can you effectively search thru thousands
or millions of files?
• Tagging files is the 2nd step after importing or
cataloging your files, but arguably more
valuable
• Establish a common taxonomy that is fool-
proof to mitigate losses
A New Paradigm for Keywords• Without Smart Keywords you’re left doing
work the old & inefficient way
• Manual is better than nothing, but far more
costly than automated
• Error-prone to virtually fool-proof
• Subjectivity of definitions makes keywording
inherently challenging
• Is this an apple, fruit, food, red, etc.?
• Predictive search then has something to work
with
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