Embed Size (px)
Citation preview
APP LOCALIZATIONMORE LANGUAGE MORE USERS
VITYI PÉTER
Localization: Users Need v. Developer Targeting
Russian 12%
Italien 10%
German 14%
French 13%
Spanish 21%
Chinese 17%
English 85%
Targeted languages by app developers2012 ( % )
15%
7 out of 10 app userDoes not speak English at all
1 out of 7 app developertargeting only English language
2015.03.27. 2
147
181
804
507
192
239
1,208
English knowledge of smartphone users2012, 2014 (million)
native speaking non speaking growth
2014
2013
App Localization Statistics
2015.03.27. 3
1 lang 74%
2 lang 10%
3 lang 3%
4 lang 3%
5 lang 1%
6-10 lang 3%
10+ lang6%
Source: Transround research: 10,000+ Iphone app
Localization Effect on User Behavior
3/27/2015 4
I would prefer more localized apps
: 75%
Happy with English language apps:
20%
Happy with the apps available in my language: 5%
How important local language apps to you? Are you ready to pay for localized versions?
Yes 50 cent
27%
Yes20 cent
13%
No 60%
Based on 1000+ user respond collected by Application Language Survey app available on GooglePlay
App localization Today: Traditional Approach
Annual revenue $
# languages
10
200
100,000 1,000
PC market
ROI mobile app
RO
I -la
ngu
ages
What will be the ROI ?
Estonian
Daily Money
Mobile app market
App Developer Perspective
App localization is simply too complicated
Lot of effort on the developer side
“Core” development work is always prevailsUX, platforms, functionality improvements, financing
Slows down developments, adds complexity to change mgmt
Needs capital, unsure ROILocalization is not enough, needs local marketing as well
2015.03.27. 6
Impact of App Localization
2015.03.27. 7
time downloads
Nativer - multilingual app 3 month 5
Nativer - apps in Turkish language 1 month 3700%
+Adwords campaign 1 day +80%
CPA 0,35
Turkish market, localized app, localized info on market
Innovations of Smartmobile Ecosystem
Distribution
Visibility, recovery
Monetization with ads
Revenue collection
2015.03.27. 8
Helping developers with new innovations based on technology and users
Analytics
Testing
User feedback
Localization
Disruptive Approach to Localization
Translation on the phone
Separate from app development
Utilizing community
Simple for users
Attractive cost to developers: free
2015.03.27. 9
Solution Architecture
2015.03.27. 10
Translation
backend
Developer
self- service
site
App and translation
inventory
App
Transround SDK
Transround-
Nativer
On-device
translator
app
App
Transround SDK
Machine
translation
Translat ion
memory
Bad word filtering
Voting and
approval
End user
HTML5
interface
App
Developer/ Publisher
App user
as Translator/ Reviewer
App User
Transround SDK Aspect Oriented Programming
with AspectJ No source code modification 20 minutes integration time
On-device translation In-context quality
Immediate visual feedback
Distribution Translat ion request
On-the-fly localization download
Language practicing
Benefits
2015.03.27. 12
Access to any language market- Free- No effect on development- No additional cost on new
versions
App benefits- More users- More loyalty- More interesting app
Next steps
Try it: Download demo app from GooglePlay
Try translation on the phone: Download demo app and select translation from the popup menu
Review the technology: https://github.com/Transround/NativerSDK
Build it into your app: Register on http://developer.transround.com
More information: www.transround.com, [email protected]
2015.03.27. 13
