Anz dx client update slideshare

© 2014 IBM Corporation

Brent LelloAP Sales Leader

IBM Digital Software

Lea MedhurstClient Technical Professional


Scott RogersCollaboration Consultant


Engaging, Exceptional, Everywhere – One Platform

Tuesday 24th March 2015

Client Update

Agenda

1 IBM's Digital Experience Strategy

2Highlights of the DX 8.5 Platform

3

Bringing an Exceptional Digital Experience to Life - Demo


98% of MOBILE users move between devices the same day

84% of businesses today are using web ANALYTICS

VIDEOs on landing pages increase conversion by 86%

81% of purchasers get advice from their SOCIAL NETWORK

60% of CIOs indicate that Cloud is their Top Priority

A perfect storm of computing trends gives IT the chance to be strategic

90%use multiple screens sequentially to accomplish a task over time

98% move between devices that same day

4.55 billion smartphone users in 2014

It is more important than ever that the CMO & CIO speak the same language

Bridge the gap

I need it quickly.I need it to be engaging.

I need it to be flexible over time.I need it to adapt to the market.

I need it to give me insights. I need it to deliver value every day.

I need it to scale as fast as we do.I need it to be five 9s & low latency.

I need it to be secure.I need it to work with current

IT assets.I need it to be natively mobile, social, and cloud-ready.


On average, marketing and IT think they are aligned…

People Process Technology

Marketing IT

5- Strongly agree

3- Neutral

1- Strongly disagree

3.063.35

3.723.37

3.653.50

Base: 185 IT leaders & 118 marketing leaders in large corporations

Source: The CMO And CIO Must Accelerate On Their Path To Better Collaboration, Forrester Research, Inc., October 31, 2013


But are they? Bridging the strategic priority chasm is a must for collaboration and growth

“How well can you communicate each other’s priorities?”

49%68%

IT

Marketing

Base: 185 IT leaders & 118 marketing leaders in large corporations

Source: The CMO And CIO Must Accelerate On Their Path To Better Collaboration, Forrester Research, Inc., October 31, 2013

Customer experience is driving shareholder value

Source: The Watermark Consulting 2013 Customer Experience ROI Study– April 2, 2013

Evoke emotionUse mobile effectivelyAlign IT with the business

Making Leaders Successful Every Day

12

RELEVANT: Deliver what they need now,

informed with analytics, consistent across channels

COMPELLING: Entertaining, interactive,

informative, trusted

FLEXIBLE:Adapt to organization’s

evolving needs

EMPOWERING:Personalized, seamless,

provide the resources and expertise they want

Content rich Media

Mgmt

Social and UCC

Mobile

Analytics Optimize

Integration

CloudCommerce

Marketing Mgmt Forms

PersonalizeTargeting

What does it mean to be exceptionalWhat does it mean to be exceptional

Making Leaders Successful Every Day

13

IBM is a Leader in

EVERY capability

area supporting

Exceptional

Digital

Experiences

for Employee and

Customers

Content rich Media

Mgmt

Social and UCC

Mobile

Analytics Optimize

Integration

CloudCommerce

Marketing Mgmt Forms

PersonalizeTargeting

What does it mean to be exceptionalWhat does it mean to be exceptional

Stellent

Applications

Content

Collaboration

Contextual

Personalized

Secure

Role Based

Dynamic

Cloud

Consumer

Seamlessly Combine Internal & External Applications/Services

The Power of the IBM Exceptional Digital Experience Platform

Immersive

http://clk.atdmt.com/MRT/go/mcrssaub0970000034mrt/direct/01/

http://clk.atdmt.com/MRT/go/mcrssaub0970000034mrt/direct/01/

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IBM Digital Experience (DX) Software Investment Focus 2015 & Beyond

Cloud

Web Dev, Tooling, Themes

Marketing / Commerce

Content Creation

• Scripting/Script Portlet releases

• Additional support for Web 2.0 programing frameworks

• Theme creation simplification

FormsDeployment & Ops

• IBM PureAS V2 support

• DX on Cloud (PaaS) advancements

• Mobile App Content Manager P/SaaS

• IBM Bluemix

composition

• Increased contentexperience personalization

• A/B & multivariate content testing

• Session replay support

• Commerce systems integration and storefront templates

Further integration with IBM & leading digital marketing & commerce technologies

Extending approaches to support ubiquitous Web development & LOB skills

Deliver more deployment flexibility & options for digital experiences

Continual improvement of the overall authoring experience for LOB

• Visual, custom layout definition

• Mobile device authoring

• Managed rules (personalization) enhancement

• New site explorer

• Advanced drag & drop page creation

• IBM Forms Experience Builder PureAS pattern

• Adaptive / responsive advancements

• DX Theme compatibility

• Simplifying Cumulative Fix/Feature pack install

• Configuration wizard usability improvement

Ongoing investment to speed & ease installation and ongoing management

Technical Foundation InvestmentOngoing/Currency for supported Operating Systems, Mobile, Browser, IBM software/systems, etc.

Deployment options & easier LOB creation of data capture apps

© 2014 IBM Corporation IBM Web Experiences - © 2012 IBM Corporation

Product & Service ContentMarketing Content

Social Content

Online Product & Service DeliverySelf-service problem resolution

Dealer, franchise, store, distributor & branch

supportContact Center

support

Registration & profi le management

Bil l Presentment & Payment

Loyalty Programs

Performance Bike Children’s Medical Center Dallas

Bharti Airtel Bank of MontrealCars.com

Prudential FinancialAMP

H-d NET

Digital experience takes many forms

Click to add text

Social Intranet - Digital IBMerSocial Intranet - Digital IBMerSystem of EngagementSystem of Engagement

‹#›

© 2014 IBM CorporationIBM Collaboration Lab Services (ISSC) – Apps and Assets

Chanel Social Intranet Chanel Social Intranet VisionVision

Powered By

High End TransactionalHigh End Transactional

Agenda



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Digital Experience v8.5 is available now


Multi-channel delivery with IBM Worklight integration

1

2

3

Further engage customers though

personalized mobile hybrid applications


IBM Mobile Preview for Digital Experience Software simplifies testing of mobile applications and content

New!

No device vendor emulators required!


Developers gain greater flexibility in application development and integration

Digital Data Connector – easily infuse data from external sources in context

Script Portlet – Use scripting skills to build portlets

IBM Connections

Commerce/Sterling

CMIS

Search

BPM (task list)

Custom Feed

Data DDC/ WCMRendering

Digital Experience

HTML scripting

CSS preview


…and is the foundation for future continuous delivery

What this means for your business:• More agile delivery of new function

• Flexibility and choice over what features to use• Minimize disruption to use new features

– no more “traditional” migrations

Continuous Delivery


Check out the new digitalExperience Developer site for samples, downloads, and best practices

New!

developer.ibm.com/digexp


New flexible options for deployment on cloud

Deploy in Minutes

Move Workloads as Needed

Automate setup of simple to complex digital experience deployments according to best practices

Speed up time to deployment while reducing configuration/deployment errors

IBM Exceptional Digital Experience Platform

Patterns

New!


IBM Digital Experience on Cloud is available now

© 2015 International Business Machines Corporation 29

IBM Digital Experience on Cloud has two offerings

IBM Digital Experience on Cloud

Rich platform for delivering websites and mobile sites,

with powerful integration and

Javascript development

tools

IBM Digital Experience Plus on Cloud

Customizable, extensible

platform for delivering

digital experiences that include existing on-

premise & Java-based Portal applications

OR


What is IBM Digital Experience on Cloud?Today it is a v8.5 PaaS/MPaaS

PureApp & SoftlayerPureApp

patterns encapsulate

IBM best practice. Softlayer

private cloud is blazing fast and ultra-dependable.

Managed by IBMOur world-

class managed service center takes care of operations,

health monitoring, upgrades, application

deployments and IBM software licenses.

Teaming for successYour Client

Success Manager helps you through

onboarding, and is dedicated to

making your relationship with IBM a success.

Purchasable as an yearly contract with a monthly renewal after the initial term


Key features of IBM Digital Experience on Cloud

Multi-siteAll editions of

IBM Digital Experience on Cloud can host

multiple websites Unlimited business users

All offerings can accommodate any

number of business users

within the purchased capacity

Multi-deviceWe include responsive-

enabled templates and support for

desktop, tablet and smartphone device types.

SecurityOnboard directory, SAML to integrate with enterprise

security, or OpenID/Oauth to integrate with

public platforms.Clustering

IBM Digital Experience on Cloud includes clustering for

service resilience and availability

Capacity and scalingBy default, we

provide powerful capacity in any IBM Softlayer data center. Additional capacity available.


Digital Experience on Cloud provides two environments, for content management and client-side development

Production AuthoringPublish

• Powerful infrastructure to deliver fast responsive omni-channel digital experiences

• Out of the box mobile web capabilities

• Managed platform for building and delivering content based web sites

• Templates to quickly jumpstart projects

• Intuitive in-line editing of and drag and drop assembly of content

• Modern application development paradigm (HTML5, CSS, JavaScript)

• Wizard-based application integration via REST services


Digital Experience Plus on Cloud adds non-production environments for testing and QA

Production AuthoringPublish

Pre-Production

QA

• Includes all capabilities of IBM Digital Experience on Cloud

• Cloud on-ramp for existing applications

• QA, Pre-prod and Prod environments with deployment automation tooling

• Ability to deploy Portal Applications which included JSR-286 portlets and associated Java dependencies

• Ability to customize core functionality via Java plugins

• Ability to integrate with on-premise infrastructure components via Web Services and Rest Services


New Customer Upgrade Accelerator from IBM Software Services

• Dramatically simplify and accelerate upgrade process

• Focus on deploying on new environments and building new capabilities rather than setting up intermediate upgrade environments

• IBM will:

Validate source environment for upgrade readiness

Package artifacts from existing environment and upgrade to v8.5

Deploy upgraded configuration on new premises or SoftLayer environment within weeks

Schedule a complimentary consultation in Anaheim on Event Connect!

http://bit.ly/upgradeconsultation

New!

http://bit.ly/upgradeconsultation

Agenda



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Lets see a demo