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Chat BotsAn Introduction

Objective What are Chat Bots and Types of

Bots Implementing AI/ Cognitive

Services Promoting Bots Popular Use Cases

What are Bots ?A program that interprets and responds to statements made by users in conversational/ natural language. Also called Conversational Agents. They can be limited rule-based bots (or) more advanced Machine learning chat bots using AI. They are typically “users” in chat applications/ dialog systems interacting with the Human counterparts.

Some of the Messaging Platforms Supporting Bots

Why Chat Bots?

Drives customer engagementDeepens customer loyaltySupports hundreds of conversations in parallelSave time and hassle of tedious & mundane tasksOffers personalization Enhances business development opportunities

Implementing AI / Cognitive Services When the interactions are chat based,

there is no Call to Action. User types in his input as conversational text.

The Application’s ability to understand the free text input and act on it is critical and that involves Natural Language Processing

Key Components to NLP– Input Parsing– Context Mapping & Intent Finding– Comprehensive Knowledge Base

[Contd.]….Implementing AI/ Cognitive ServicesE.g. If there is a Personal Assistant Bot and

the user types in “Will it Rain Today?” Input Parsing - The input is parsed into

word tokens Context Mapping and Intent Finding -

Context of the Message (Place), Intent (Weather Update through Rain Keyword) etc.

This is made possible by comprehensive Knowledge Base - Route Message to respective Handler.

Promoting Bots1. Traditional Route

Create a landing Page and promote content on the page with strong SEO and SMM.

E.g. Create Facebook Page and promote your Facebook bot

Promote through Newsletters, Articles in Media etc.

2. Catalogues Submissions Submit to Bot Catalogues like https

://www.botpages.com/ etc.3. Inter-Bot Promotions through Ad Tags

News Guided News

Access Personalized

Content Recommendations

Digests Live score/ Stock

UpdatesE.g. CNN, WSJ, TechCrunch

Shopping Guided Sales

Customer Support

E.g. Spring NYCWeather

Enquire weather Provide AlertsE.g. Poncho

Multi-Utility/ Personal Assistants

Provide interface to multiple services

E.g. Assist

Popular Bots

Use Cases for Customer SupportCustomer Support

Customers can converse with bots to help service requests

One of the best example is Sky Scanner bot that gives details on flight Travels.

Screen shots of conversation with Sky Scanner bot is attached in the next slide.

Use Cases for Fitness E-Commerce ProductsRange Specific Bots

1. Fitness Bots can inform the users on the steps

run/ calories burnt Set of advice and basic FAQ can be fed

in. One such example is Fit Circle bot from

a US based company Fit Circle which provides services ranging from Diet Plan, Fitness Programs to Expert Advice.

Screen shots of conversation with Fit Circle bot is attached in the next slide.

2. E-Commerce A guided sale process can be built in.

Based on user profile, the recommended products can be presented. Based on the conversations, the ideal product set and highlights can be presented and integrated with payment gateway

One such example is Fynd bot of an E-Commerce company Fynd which sells Clothes & Fashion accessories online.

Screen shots of conversation with Fynd bot is attached in the next slide.

THANK YOU!