Training Course 2016YouTube Marketing

By Speaker / Trainer:Mohammad Ahmad Abdulmuttaleb (MoeTaleb)

NEW EGYPT CONSULTINGhttp://www.newegyptconsulting.comTraining@newegyptconsulting.com

AgendaYouTube Marketing

•History, Facts & Terminologies•YouTube helps Egyptian police to identify criminals•YouTube Channels and Videos•Browsing & Analyzing YouTube•YouTube Optimization & Monetization•Copyrights & Privacy•Integration with Competitors?•Assignment

History, Facts & Term. (1/3)YouTube Marketing

History, Facts & Term. (2/3)YouTube Marketing

http://www.youtube.com/yt/press/statistics.html

•80% of views are from outside US•More than 50% of views come from mobile devices•$1 billion to rightsholders

History, Facts & Term. (3/3)YouTube Marketing

•Watch Time•Subscribers•Content ID•Content Management System (CMS)•YouTube Partner

YouTube & Egyptian PoliceYouTube Marketing

- Question:Can YouTube help Egyptian police to identify criminals?

- Answer:It seems yes!http://blog.newegyptconsulting.com/2012/02/youtube-social-media-networks-criminals.html

YouTube Channels & VideosYouTube Marketing

•Bassem Youssef•KLM Lost & Found Service youtu.be/NK-T_t166TY•Awakening Talent Contest 2013•Top YouTube Channels•VEVO•Uturn•Mariam Wondergator

Browsing YouTubeYouTube Marketing

•As a user•As a registered user

YouTube OptimizationYouTube Marketing

•As a public figure•As an FMCG brand•As a music label

YouTube MonetizationYouTube Marketing

•Advertising on Home Page, Videos and/or Banners•Content Creators (Publishers)•Advertisers•Sponsors•Viewers•Subscription Fees

Copyrights & PrivacyYouTube Marketing

•Music Industry•TV Channels•Video Reporting

Integration w/ Competitors?YouTube Marketing

•Facebook•Dailymotion•Vimeo

AssignmentYouTube Marketing

•Explain the term ‘MCN’•YouTube Manager & Google Plus