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YouTube Cards: This Week inSocial MediaBy Cindy King
Published March 21, 2015
Welcome to our weekly edition of what’s hot in social media
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news.
To help you stay up to date with social media, here aresome of the news items that caught our attention.
What’s New This Week?YouTube Introduces Cards: “They can inform yourviewers about other videos, merchandise, playlists, websites and more. They look asbeautiful as your videos, are available anytime during the video and yes, they finallywork on mobile.”
Check out the new YouTube Cards. “Right now , you can choose from six types of cards:
Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding.”
Medium Pushes a Big Update to its App: “Starting today, you can write and publishdirectly from your iPhone and iPad” with the Medium app.
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“The new mobile Medium editor makes it easy share your stories and ideas on the go.”
Facebook Creates an Ad Images Cheat Sheet: “While choosing images for yourad is both art and science, there are some general best practices that can help youalong the way.” Facebook created the Ad Images Cheat Sheet to share those tips withits users.
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“When it comes to digital ads, the right image can mean so much more: the difference betw een
being noticed or ignored, betw een helping your business’s bottom line or not.”
Twitter Improves Speed and Access to Vine for iOS: “Now, when you open Vine,you’ll see that posts show up more quickly, even if you have a slower internetconnection or if you’re offline.”
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“You can experience these improvements yourself by dow nloading the most recent version of our
iOS app, and similar changes w ill be coming soon to Android.”
Some up-coming social media news to note:
Facebook Introduces a New Payment Feature : The new payment feature inFacebook Messenger “gives people a more convenient and secure way to send orreceive money between friends.”
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“This feature w ill be rolling out over the coming months in the US.”
Facebook Helps Marketers Target People Living Abroad: Facebook introducesa new ad targeting feature that “enables advertisers to reach the 92 million expats onFacebook.”
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“Nationality-specif ic targeting is currently available for people from Brazil, Indonesia, China, South
Africa and India.”
Other social media news worth following:
Twitter Make It Easier to Report Threats: Twitter has rolled out “a change thatmakes it easier for you to report threats that you feel may warrant attention from lawenforcement.”
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“After f iling a report regarding a threatening Tw eet directed at you, you’ll see an option on the last
screen to receive a summary of your report via email.”
Here is a cool social media tool worth checking out:
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Juice : This new iOS app from Paper.li “studies your Twitter followers and brings you adaily selection of stories matched to their interests.”
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“Behind each Juice story is some cool data to explain just w hy that story has been chosen for your
follow ers and w hy you should share it.”
Weekly Video Tip:How to Find Out Exactly Where Your Traffic is coming from on your FacebookPage?
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Some interesting studies to note:Internet Statistics Compendium: Econsultancy’s Internet Statistics Compendium isa collection of the most recent statistics and market data publicly available on onlinemarketing, ecommerce and digital media. This bundle includes 11 main reportson internet, statistics and online market research with data, facts, charts and figures,and more, updated monthly and covering a global audience.
Nielsen and Facebook Partner to Study the Impact of Video Ads Beyond ViewCounts: Facebook Marketing Science team commissioned Nielsen to analyze howvideo ads affect brand metrics. The findings show that video view counts alone don’ttell advertisers enough about the value driven from digital video ads. A lift in ad recall,brand awareness and purchase consideration occurred from the moment a video adwas viewed, even before one second. Even people who never watched the video butsaw the impression were still impacted by the ad. As expected, lift increased the longerpeople watch the ad.
Half of All Facebook Users Access the App Each Month: GlobalWebIndex’s newQ1 2015 Insight Report on Social Media Engagement reported that 55% ofFacebook’s entire active user base accessed the site through the official Facebookapp in February 2015. YouTube (47%), Instagram (46%), and Twitter (43%) also posthealthy figures when it comes to their app usage. The smaller networks lag behind.
Social Media ExaminerMedia/News/Publishing · 328,719 Likes · March 17 at1:00pm ·
Do you want to know exactly where your traffic is coming from on yourFacebook Page? In this video, I'll show you how to see all thewebsites that are sending traffic your way. - Andrea
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healthy figures when it comes to their app usage. The smaller networks lag behind.For instance, only 1 in 5 active users on Pinterest or Tumblr are engaging with therelevant app to access the site.
Links Get Highest Organic Reach on Facebook Pages: Social analyticsfirm, Locowise, analyzed 500 Facebook pages throughout the month of February2015 and found that the average organic reach for each page is approximately 7% oftotal likes. This figure goes up to 11% for pages with fewer than 10,000 likes. Thosewith 10,000 to 99,999 likes saw 6% reach, while those with more than 100,000 were at5%. Based on their findings, links draw the most organic reach at 18%, followed byvideos (9%), text-only updates (9%) and photos (7%).
How CMOs Use Twitter: A new study from social insights firm, Leadtail, examined theTwitter habits of 1,034 CMOs and marketing executives at brands and agenciesin U.S. and Canada. The study found that Twitter continues to act as a hub forcontent, with many marketers posting content from other networks to Twitter. YouTubedrove the most shares, as 48 % of CMOs shared YouTube content to Twitter duringthe study period. The study also revealed the top social media apps and services forsharing and the most preferred content type and sources among CMOs.
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Tags: cindy king, f acebook ad images, f acebook expat targeting, juice app, medium app, messenger pay ments, social media
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ABOUT THE AUTHOR, Cindy King
Cindy King is the direc tor of editor ial f or Soc ial Media Examiner .
She spent 25 years abroad in international bus iness development
and then built her ow n international bus iness f rom sc ratch by
us ing soc ial bus iness netw orking. Othe r pos ts by Cindy King »
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