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YF&R Keynote on Social Media

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Page 1: YF&R Keynote on Social Media
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PLEASE USE THE INTERNET!!!!

PLEASE USE THE INTERNET!!!!

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“I don’t want to be reached 24/7?”

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SHIFT

HAPPENS

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ATTENTION

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SUPPLY/DEMAN

D ATTENTION

CONVERSION

SELL IT!

REPEAT

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STREAM

ECONOMY

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PULL

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BUY ADS

GET

NOTICEDSALES

PROFITS

THE TV

INDUSTRIAL

COMPLEX

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<< 19

YEAR-OLD

DUDES

CONTEXT >>

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More CONTENT is being

produced in 48 hours

than was created from

the beginning of time

until 2003.

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WORD

OF

MOUTH

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