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Managing Written and Visual Creation for Social Media
Bloomberg Businessweek China
Abstract Responsibilities
Weibo: Following: 680 Followers: 420,000
Social Media (Weibo) Management�
Modify original English
pictures into Chinese version�
Select valuable & attractive articles to
design as long reports�
Conduct & Tweet Written
and Visual Preview for
US Businessweek�
Data Statistics
To be a good social media builder, I must capture:
where to start how to choose
what can be interesting
��
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Bloomberg Businessweek�
�
�
Bloomberg Businessweek
China�
�
Social Media Department�
��
data and content �
Understanding of the operational mode of
social media�
do interviews & build relationships
��
Pursue & Integrate PR knowledge into work�
valuable sources �
Get to know the development prospect of traditional & new media�
Time: 3 months�Position: Social Media Editorial
Assistant�
Interview management�
Prepare Background & Info for interviewees�
Social media content builder�
Design Preview tweet of US Bloomberg Businessweek�
Create Weibo Reports�
Translate press releases�
Written & Visual management�
Conduct table of contents for magazine�
Translate content materials into graphic form�
Modify English pictures into Chinese version�
Background Preparation�• Information on interviewee (Minister of Ireland)�
• Background of Irish Economy, Employment, Technology & Innovation, etc�
• Brainstorm & Develop Interview questions �
Communication with PR firm�• Reply pitch letter by PR firm (third party) about interview process�
• Finalize interview questions�
• Schedule interview time�
Interview�
• Participate in summit & record major points�
• 40-minute interviews with 15 questions�
• Take Close-up photo for interviewee �
Social Media Monitoring��Weibo Data Statistics Content Analysis: Content Statistics (Like, Retweet, Comment)
Relationship Management: Interview Preparation (Two-way Communication)
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Working Sample
Special Project 2: Social Media Management
Application of ContentSpecial Project 1: Individual Interview
Learning Objectives
What I learned
Student:Xin Zhao Advisor: Linda Good