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Building your brand with WordPress By @ctrappe WordCamp Omaha 2014 August 2014 @ctrappe #wcoma2014 AuthenticStorytelling.ne t

WordCamp Omaha 2014: Branding with WordPress

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Slides from my WordCamp Omaha 2014 talk on branding/storytelling with WordPress.

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Page 1: WordCamp Omaha 2014: Branding with WordPress

Building your brand with WordPress

By @ctrappeWordCamp Omaha 2014

August 2014

@ctrappe #wcoma2014AuthenticStorytelling.net

Page 2: WordCamp Omaha 2014: Branding with WordPress

Rules, etc.

● Feel free to blog, live tweet, etc.● Questions? Ask ‘em.● Slides are at:

AuthenticStorytelling.net/wcoma2014

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@ctrappe #wcoma2014AuthenticStorytelling.net

Page 4: WordCamp Omaha 2014: Branding with WordPress
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@ctrappe #wcoma2014AuthenticStorytelling.net

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Not rhetorical! :)

How do you build a relevant audience?

@ctrappe #wcoma2014AuthenticStorytelling.net

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@ctrappe #wcoma2014AuthenticStorytelling.net

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We connect and deal with people we like, trust and who add meaning to our lives!

@ctrappe #wcoma2014AuthenticStorytelling.net

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Today...

Not talking about..● Lead generation● Messaging● Manipulation

Talking about:● Inclusive

strategy● Storytelling● Meaningful

sharing

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Not rocket science: All interactions

100 percent

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What percentage online?

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Usual guesses:

Online50-70 percent

Offline50-30 percent

Source: Jonah Berger’s “Contagious: Why Things Catch on.”

@ctrappe #wcoma2014AuthenticStorytelling.net

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Actual breakdown ...

But the perception …And people are online!

Online:7 percent

Offline:93 percent

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What to do first…

Why?I do what I do because ...

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Why?

Share that… publicly.

Scary?

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Benefits?

ConnectionsBusinessMeaning

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How to get there?

Decision time: Do you want to?Commit the time

Decide what to share!Constant, relevant, new!“On Facebook much?”

@ctrappe #wcoma2014AuthenticStorytelling.net

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ToolsPick the right tools

@ctrappeTrappeDigital.com

@ctrappe #wcoma2014AuthenticStorytelling.net

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Getting started

GoMake it a habit

Measure what works and what doesn’t

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Questions? Comments?Christoph [email protected]@gmail.com

@ctrappe #wcoma2014AuthenticStorytelling.net