Why Your Business Needs to Get Visual

VisualWhy Your Business Needs

to Get

Copyright © 2013 re:DESIGN. All rights reserved.

Communications and the way we digest information

are going through nothing short of a sea change.

•The shift to the visual is evident

everywhere we look, in all media.•

Visual content is the perfect answer for our hurried schedules and

busy, hyper-engaged lives.Copyright © 2013 re:DESIGN. All rights reserved.

revolves around visuals.The online world


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Visuals are social — they stimulate conversation and play well with today’s

social platforms.•

Facebook, Twitter, Google+ and even LinkedIn are becoming

more visually-oriented.•

Pinterest and Instagram are built entirely around visuals.


get all the attention!Copyright © 2013 re:DESIGN. All rights reserved.

Visuals1

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only healthier.Copyright © 2013 re:DESIGN. All rights reserved.

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Snackable content is quickly and easily understood.

•Visual “sound bytes”

are the perfect meal-on-the-go. •

Visuals satisfy our short attention spans and distracted lives.



It is much easier to show a circle

than

des

cr

ibe it.

TExTuAL DESCrIPTIoN:

A closed plane curve consisting of all points

at a given distance from a point within it

called the center.

We love to share visuals!


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“A post that includes an album or picture receives 120-180% more engagement.

Ekaterina Walter, Social Media Examiner“Photos are twice as likely to be

shared on Facebook as text-based posts.

MandLoys.com

If people like what they see, they’ll be more likely to share your content,

exposing your business to new markets. •

The more sharing, the more engaging — and only good things can come from that.

•Service this need to share and you are

helping while you are promoting.

A social good, marketing win-win.Copyright © 2013 re:DESIGN. All rights reserved.

Visualshave the ability to

shake us to our core.Copyright © 2013 re:DESIGN. All rights reserved.

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Neurological studies prove that visuals light up those parts of our brains

responsible for our deepest feelings. •

They tap into our most primitive selves and inspire powerful emotions.

•Trigger that and you’ve tapped into

forming memories and bonds that last.



“The brain processes visual information

60,000 times faster than text.

3M Corporation, 2001

“65% of the population are

visual learners.Kranzler, 1999

“93% of communication

is nonverbal.Psychologist Albert Mehrabian


Visuals are the gateway to

deeper understanding.

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once someone is emotionally vested in your business,

the broader story can be told. •

You need to open the door before you can walk through it.

•Visuals are not frivolous —

they capture our attention and then point the way to more content.


First impressions are the first step to

lasting impressions.Copyright © 2013 re:DESIGN. All rights reserved.

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Never underestimate the opinions formed in those

first precious seconds.•

Whether we want to admit it or not, we do judge a book by its cover.


Visuals make us

happy.Copyright © 2013 re:DESIGN. All rights reserved.

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The same way people are naturally attracted to beauty and positivity,

we are also attracted to visuals. •

They excite us, they inspire us, they soothe us, and they engage us.

•We pay attention to them,

believe them, and remember them.


Visuals make us do stuff.Copyright © 2013 re:DESIGN. All rights reserved.

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Visuals are… visible.

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Visuals can be easily seen and understood on small screens, which make up more and more

of our digital interactions. •

reading is especially difficult on mobile devices.

•Visuals are the perfect solution for

communicating quickly and viscerally.


Visuals are universal.Copyright © 2013 re:DESIGN. All rights reserved.

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united States Paraguay Guam


good times in any language.

This visual means

show us the way.Copyright © 2013 re:DESIGN. All rights reserved.

Visuals1

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Make Your Business Sing

With Design

PAUL BIEDERMANN, Creative Director/owner

Creating brands of distinction by intersecting business with design strategies that reach, engage and inspire people to action.

www.redesign2.com | [email protected]

Copyright © 2013 re:DESIGN. All rights reserved.Photos courtesy of Stock.xchng, iStock and Michel roy/Creative Commons.