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Why You Need To Have A Business Blog
What we will cover today
What is a business blog? Why do you need one? What are the specific benefits? How do you get content?
travelbloggersassociation.comTwitter: @PTBAssoc
Who are we
Michael Hodson@GoSeeWrite
Laurence Norah@Lozula
Laurel Robbins@Laurel_Robbins
travelbloggersassociation.comTwitter: @PTBAssoc
What is a business blog?
• Old definition of a blog– an online diary; a personal chronological log of
thoughts published on a Web page
• New definition of a blog– not limited to a personal diary– regularly updated– can be in 1st person or 3rd person, or both– source of quality information
travelbloggersassociation.comTwitter: @PTBAssoc
Why do you need a blog?
• SEO benefits• Social Media benefits• Personalizing your brand• Becoming an information resource
travelbloggersassociation.comTwitter: @PTBAssoc
SEO Benefits
• What is SEO and why is it important?– Search traffic
• More pages on your website– More “weight” in the eyes of Google– Recent content is emphasised
• More search terms • Interlocking website value
– Funnel readers back to sales pages
travelbloggersassociation.comTwitter: @PTBAssoc
Website Weight
• Pages Indexed by Google
– Hostelbookers.com – 4,620– Gadventures.com – 15,700– Intrepidtravel.com – 26,700– Costabrava.org – 19,900
travelbloggersassociation.comTwitter: @PTBAssoc
Social Media Benefits
• You are always looking for good and interesting content for your social media channels
• …. Create it
travelbloggersassociation.comTwitter: @PTBAssoc
Personalize your Brand
• Number one rule: Don’t be boring• Interviews• Local Activites• How-to Guides• Not all self-promotion
travelbloggersassociation.comTwitter: @PTBAssoc
Getting Content
• Create it internally– Social media manager– Keep to a regular schedule
• Hire bloggers you are working with• Find people from the PTBA• Outside services
travelbloggersassociation.comTwitter: @PTBAssoc
Thank you
Michael [email protected]
Laurence Norah [email protected]
Laurel [email protected]
For PTBA [email protected]
travelbloggersassociation.comTwitter: @PTBAssoc