Why use visual content in social media marketing

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Why we should use visual content in social media marketing. - Publishers who use infographics as their marketing weapon can increase their traffic by 12%. - Photos are liked twice as much as text updates on Facebook. - Around 700 Youtube videos are uploaded and shared every minute. - 94% more total views on average are attracted by content containing compelling images than content without images. http://infographicb2b.com/2013/07/03/why-use-visual-content-in-social-media-marketing-infographic/


  • 1. Why Use Visual Content in Social Media Marketing? Social Media Map Why Visual Content? Facebook Qzone VKontakte Cloob Facebook Google+ Twitter Linkedin Pinterest USA Facebook Google+ Twitter Linkedin Pinterest UK Facebook Google+ Twitter Pinterest GERMANY Facebook Google+ Twitter Pinterest SPAIN Facebook Google+ Twitter Linkedin Pinterest BRAZIL Facebook Twitter Linkedin Pinterest SOUTH AFRICA Facebook Google+ Twitter Linkedin Pinterest INDIA Facebook Twitter Google+ EGYPT VKontakte Facebook Google+ RUSSIA Qzone Google+ Pinterest CHINA Facebook Google+ Twitter Linkedin Pinterest CANADA Facebook Twitter Linkedin Pinterest Google+ AUSTRALIA Facebook 1 billion Qzone 611 Twitter 288+ Linkedin 220+ Vkontakte 110+ Pinterest 48+ Cloob 1 (million) Google+ 343+ Social media networks are ruling the world ... and how we do marketing! Visuals are processed People only People responds better to People consider a website's design as the number one criterion for discerning the credibility of the company in the brain than text of what they read of information transmitted to the brain is visual 90% 60,000X faster Visual Content Drives Results Sources of Data 20% 40% visual information remember 46,1% Photos are liked 2X more than text updates Videos are Shared 12X more than links & text posts combined Photos Tumblr posts are 42% are shared on Twitter every minute YouTube videos700 more time on pages having100% Viewers spend Videos After Facebook timeline introduction, engagement with videos and photos increases 65% Posts with videos attract 3 times more inbound links than plain text posts 21% people have purchased an item after seeing it on Pinterest Infographics Submission & Design at www.infographicb2b.com Infographics help business grow traffic at an average of 12% Source: http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/ http://www.saifullahbutt.com/wp-content/uploads/2012/07/social-network-map.jpg http://visual.ly/pinterest-global-data-usage http://www.crowdscience.com/2011/08/show-me-the-stats-google-statistics-and-demographics/ http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/ B2B Infographics Cool Infographics in B2B Marketing www.infographicb2b.com B2B Infographics 70% of search results are videos Videos embedded in emails generate more results for businesses businesses reporting that video embeded emails improve their campaign performance acknowledge that videos in emails generate high click-through rates B2B marketers believes that video is an effective form of B2B marketing believe that prospective clients are more likely to buy after viewing video content sent via an email 88% 76% 72% 58% The most recent trend to come to social media is the dominance of visual content. Lauren Sorenson @Hubspot