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Why Track Social Media? www.inspireanalytics.com

Why Track Social Media?

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Page 1: Why Track Social Media?

Why Track Social Media?

www.inspireanalytics.com

Page 2: Why Track Social Media?

Why Track Social Media?

Because You Can!

Page 3: Why Track Social Media?

Why track social media?

• The number one reason to track your results on social media is, that you can. The most popular social media platforms make metrics available.

• Facts are better than guesses. You might have a pretty good idea of how your are doing, how much response you are getting and what works. But wouldn’t it be better to back it up with facts?

• Automate and save time. You can get all the metrics by going to each of the social media platforms you use, and look at their analytics. But wouldn’t it be easier if it was all done automatically, and the highlights were presented to you in one place?

Page 4: Why Track Social Media?

6 key benefits of knowing the metrics

1. You can stop guessing, and start knowing

2. You can see what type of posts you gain most traction from

3. You can see what social media platforms you get most traction from

4. You can test and evaluate strategies, based on the metrics

5. You can see when (time, weekday etc.) you get most traction

6. You can easily compare results across social media platforms

Page 5: Why Track Social Media?

Get started!

You can get your metrics from the social media platforms’ own analytics. It’s free, but you have to go to each social media platform you are using to get the metrics, and it’s hard to see the big picture.

Or you can use social media analytics tools to collect metrics from each social media platform and present them in one place!

If you are new to social media analytics a good place to start is getting the metrics and do basic analytics.

Page 6: Why Track Social Media?

Data levels

• Generally speaking, there are three levels of data:• Metrics, Analytics, Insights

• Metrics is the raw data, typically likes, comments, shares, tweets etc.

• Analytics is mining the metrics and show trends, summaries etc.

• Insights is connecting the analytics to user behavior, likeseeing the big picture and reason behind the numbers

Metrics Analytics Insights

Page 7: Why Track Social Media?

Tracking with cogniSocial

• Of the three levels Metrics, Analytics and Insights, cogniSocial focus on the first two.

• The metrics are unified, so it’s easy to compare results, e.g. Facebook vs. Twitter. This makes it easier for beginners to start tracking their social media efforts.

• Insights can be derived from the data presented as charts and tables, sorted by categories, types and dates.

Page 8: Why Track Social Media?

Tracking with cogniSocial

• Some key benefits of tracking your social media platforms with cogniSocial:• The basic features are available for FREE, so you don’t have to

pay a subscription to get started

• cogniSocial allows you to see results from all your connected social media platforms in one overview chart so it’s easy to see where you get the most traction

• You can also dig in deeper and get the results from each social media platform individually.

• If you need more than what the free features offer, you can pick and choose between optional paid features. You only pay for what you need.

Page 9: Why Track Social Media?

Tracking with cogniSocial

• cogniSocial free features:• Tracking of up to three different social media platforms (e.g. Facebook, Twitter and

YouTube)

• Tracking of one of the same platform (e.g. one Facebook account + one Twitter account + one YouTube account)

• 30 days data retention, track progress and development over a 30 day time span

• Overview with the past week’s reactions from all connected platforms in one chart, useful for comparison across platforms

• Overview with a list of the past week’s Top 5 most active posts, tweets, videos from each connected platform

• Detailed views of each connected social media platforms with charts and tables showing progress and distribution of likes, comments, shares, views etc.

Page 10: Why Track Social Media?

Tracking with cogniSocial

• Get started tracking the resultsof your social media efforts forfree with InspireAnalyticscogniSocial.

• Learn more about cogniSocialon our website:

www.inspireanalytics.com