Why Nepali Businesses Need Social Media?

The Potential?

Source: http://www.ktm2day.com/2013/08/27/nepal-witnesses-significant-growth-in-internet-services/

Data penetration in Nepal alone has reached

8.68 million subscribers and is increasing by more than

1.84 million per year!

33% of population is already using internet, from last year’s 26%

Mobile penetration alone is 72.58%!Out of which 79.59% are in Facebook. !

And Twitter stands as 12th most visited site in Nepal with !0.6% of total global users!

Source: http://www.slideshare.net/indradhoj/new-and-social-media-in-nepal-an-overview

But why ˝Social Media?

Reach that expands beyond Nepal

53% of the people recommend the product they like via

93% of shopping decisions are influenced by Social Media

Platform that beats Traditional Media!

Only 14% of the people trust traditional advertisements,

where as 90% trust peer recommendations!

Social Media has overtaken porn as the #1 activity on the web

And 93% of marketers use social media for business!

An Amazing Medium for Realtime Marketing!

And it is much COST EFFECTIVE!

Meanwhile in Nepal….

Average Engagement by Nepali Brands: 0.24%!Average response rate: 54%!

Highest likes Facebook: 611,589 (Ncell)!Highest number of followers in Twitter:11k (Ncell)!

Source: http://www.ekantipur.com/2014/08/16/business/nepali-businesses-jump-on-social-media-bandwagon/393666.html

Thus, it’s clear, Businesses in Nepal have not been able to

!

!

Potential Customers!Customer Service and Satisfaction!

Global and Local Competition!Cost-effective means of Advertisement

Thus missing out on:

Social Mediatap

advertising, ˝

David Ogilvy

the more ˝

!!

The more informative your

persuasiveit will be.

–Sneha Koirala snehakoirala@gmail.com

@Adruptweets

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