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WHY INSTAGRAM? APRYL DELANCEY - SOCIAL AGE MEDIA July 2014

Why Instagram?

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Presentation to OfficeSlice on why brands should be on Instagram with some tips on best practices and measurement.

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Page 1: Why Instagram?

W H Y I N S TAG RA M ?A PRY L DE L A NCE Y - SO C IA L AGE ME D IA

July 2014

Page 2: Why Instagram?

W H Y I N S TAG RA M ?

• I’m not one of those people that has to take a picture of everything I do and I hate when other people do it.

• It’s so fake, nobody’s life is that interesting.

• Who cares what you ate?

• Hashtags annoy me

Page 3: Why Instagram?

YO U ’ R E P R O B A B LY N O T T H E TA R G E T A U D I E N C E !

G UES S W HAT ?

Page 4: Why Instagram?

BU T I AM T HE TARG E T - WHY DO I NE E D T O U SE I T ?

• Skews heavily toward women (68%)

• Leans toward urban users (17%) compared to suburban and rural areas (11%)

• 544 million daily uploads

• Video attracts more engagement than Vine

• 24% of users earn $50K+ annually

http://www.businessinsider.com/instagram-demographics-2013-12

Page 5: Why Instagram?

5 7 % O F I N S TAG RA M U S E R S AC C E S S T H E S I T E DA I LY A N D AV E RAG E U S E R S S P E N D 2 5 7 M I N U T E S A M O N T H O N T H E S I T E

TA K E A N OT HER LOOK

http://jennstrends.com/instagram-statistics-for-2014/

Page 6: Why Instagram?

E N G AG E M E N T O N IN STAG RA M I S 1 5 T IM E S T H AT O F FACE BO O K ’ S

WA N T S OM E M OR E?

Page 7: Why Instagram?

M OV E F O RWA R D

• Technology changes faster than human communication does

• Early adopters win

• Minimal cost to start

Page 8: Why Instagram?

H O W D O I S TA RT ?

• Determine what your goals are for the platform

• What will be your strategy?

• Who will do the tactical execution?

Page 9: Why Instagram?

BE S T P RAC T I C E S

• Sign up for a personal account as well as business account

• Share compelling content

• Tell your story

• Expand your audience

• Post consistently

• Engage with the community

http://blog.business.instagram.com/post/29441248656/instagram-best-practices-to-see-more-tips-and

Page 10: Why Instagram?

W H IC H A R E T H E M OS T POPU L A R T O U S E ?

S H OU L D I U S E T H E M ?

# HA S HTAG S

http://top-hashtags.com/instagram/

Page 11: Why Instagram?

HOW DO I ME ASU RE SU CCE SS?

• Measure success through the lens of your goals

• Reach? Engagement?

• Free tools (cross-reference)

• Adjust your strategy and tactics based on what the data reveals

Page 12: Why Instagram?
Page 13: Why Instagram?

CO N CLU S I O N S

• Whether you like to personally use it or not, Instagram is a very effective marketing tool that can require very little cost and provides significant ROI/ROE if used correctly

• THE BASICS:

• Know your audience

• Know what portion of your audience is reached

• Set (reasonable) goals

• Create strategy & tactics

• Start with best practices

• Measure progress

• Adjust based on findings

Page 14: Why Instagram?

Questions?

Oh yeah - read this! http://simplymeasured.com/blog/2014/07/14/6-reasons-your-competitors-are-on-instagram-and-you-should-be-too/?utm_source=twt&utm_medium=soc&utm_campaign=blg

Page 15: Why Instagram?

T H A N K YO U

• Apryl DeLancey

• President, Social Age Media

[email protected]

• On Instagram:

• @socialage

• @apryldelancey

• Winner of 4 awards for excellence in social media campaigns in 2013