BusinessGoesSocial presents: Why enterprise social networks fail (and what you can do about it) part one Yammer, Jive, Chatter etc

BusinessGoesSocial.net presents: Why enterprise social networks fail (and what youcan do about it) part 1 Yammer, Jive, Chatter etc

Reason number one: no real buy-in from senior executives. They don't endorseIt; They don't use it; They don't see the business value

You are not alone. Research firm Gartner estimates that through 2015, 80 percent of social business efforts will not achieve the intended benefits due to inadequate leadreship and an overemphasis on technology.

And because senior executives are not involved: staff sit on the fence whether to use it or not; the network is not Used as part of business process; and there are not enough resources to support adoption...

I heard this Yammer thing is somehow Official. I don't see the CEO using it. Looks like a Marketing department thing. I'm working on the network in my lunch breaks – internal communications officer and part-time internalSocial network Champion.

What to do? Find a pilot project (or two). Choose: projects that aim to deliver businessValue; projects that require collaboration between geographically dispersed groups orDifferent teams; people who are open to the idea

Pilot team. An Enterprise Social Network is perfect for your cross-functional team!

2. Show the benefits to senior managers. For example: faster access to information.

Before Enterprise Social Networks, this is what collaboration used to look like...

After. This is how the pilot team collaborates today: Does anyone have thenew figures? I do. Here you go. Thanks for posting these! I got the stats within an hour from somebody I don't even know. And somebody else benefitted as well.

Senior managers still not convinced? Show them research on the benefits of enterprise social networks.

Enterprise Social Networks can increase productivity by 30-35 per cent. Mckinsey Global institute – The Social Economy

Enterprise Social Networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.Gartner Predicts 2013: Social and collaboration go deeper and wider

4. Ask the senior managers to use the network for two weeks. Show them howit works – ask them to ask a question; install the Enterprise Social Network appon their phone; become their personal Enterprise Social Network support.

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