Dove c’è community

c’è casa

Alessio Fattorini

Because is warm, welcoming, friendly

and supportive

“Great leaders develop environments of safety, trust and cooperation, where they put others first- Simon Sinek

VisionWhat is the future your

community exists to create?

MissionHow is your community

creating that change?

ValuesThe principles that shape the

community culture

Hello!Alessio Fattorini

community.nethserver.org

NethServer Community

★ Vision: making NethServer strongly community-driven

★ Mission: building NethServer with the most vibrant, supportive and friendly community in the open source space (and not just..)

NethServer Community

★ Values: put people first, learn by doing, be always inclusive, don’t be afraid to ask stupid questions, your participation counts, community belongs to all of us

Keep your values always in

check

No fuzzy words

Be Welcoming

Be Welcoming

★ First experience is critical★ Feel acknowledged★ Know what to do first★ First post prompt response

Be inclusive

Be inclusive

★ Create a space of emotional safety★ Be humble - no patronize★ Your opinions counts★ Don’t take yourself too serious

Be supportive

Be supportive

★ They join community to get help not to give it

★ Social Debt Culture between members★ Offer opportunities to members to give

help in return★ Call upon specific people to help other

specific people (Tagging skills)

An answer for everyone

★ Don’t let everyone is talking but no one is listening and responding

★ Train your community to answer

Outcomes

Inclined to participate

Leading by example

Have the right people

Have the right people

★ The will help you to define the culture★ They will set the bar high★ They have to share the same vision,

mission, values, and voice★ Find members who have great social

skills (D. Atkin)

Do things that don’t scale

Do things that don’t scale

★ Doing small things that have a limited but very powerful impact

★ Focus on a narrow group★ 20% - 80% rule★ Offer super personalized help

Activity is not enough

Changing long-term behaviour matters

(R. Millington)

Are my actions so effective?

Am I wasting my time?

Culture is not enough we

need strategy

Identity

Identity

★ Member’s identity aligns with the identity of the community

★ Social categorization★ Create a strong community identity

that appeals new members

Trust

Trust

★ Trust in the community as a whole★ Trust in specific members of the

community★ Trust comes from reputation of the

community★ Trust comes from relationships

between members

Participation

Participation

★ Trigger - what reminds the member to come back to the community?

★ Action - how the member respons to the trigger?

★ Experience - what the member does after they take action?

I lurkers

★ Take any level into consideration★ Don’t assume lurkers have no value or

they gain no value from your community

★ Lukers are potential Active or Power members

Reward

Reward

★ The member gets value from his participation

★ Critical: make him wants to participate again

★ Extrinsic reward VS Intrinsic rewards★ Community should provide both

Intrinsic Rewards

★ Increase their personal/pro profile ★ Helping others★ Feel connected with something larger

than themselves★ Feel heard, seen, understood★ Feel they have a sense of freedom,

accomplishment and autonomy

by Carrie Jones

Make your community a habit

Examples from NethServer

★ Potential-Trust: slightly trust the product and the content

★ New-Reward: personally welcomed★ Active-Identity: identifies as NethServer

Community member and joins a team★ Power-Partecipation: answers support

topics, write docs, beta testers

Content Plan

★ Everything is a content★ Plan your content thoughtfull and with

structure★ Create value for your member★ Ask your member what they want★ Try different typs of content until one

sticks

If you think every new member joins with the aim of actively

participating and adding value

YOU’RE WRONG

They join purely for selfish reasons They want to solve a problem (M. Reed)

Turning this individualism into something that will end up

benefitting the entire community

That’s the community manager’s job

Thanks!Any questions?

You can find me at @ale_fattorini