"What's The Big Idea!?": An Intro To Social Media For Those Suddenly Responsible For It

Rewordly Inc. Copyright 2014. This material is to be used solely for non-‐compe@@ve educa@onal purposes.

“WHAT’S THE BIG IDEA?” A re-introduction to social media for those suddenly responsible for it (and how Rewordly will make the headache go away.) ESTIMATED READING TIME: 9 MINUTES

1. Websites and Apps 2. Enable Users (YOU) 3. To Create and share CONTENT AND/OR 4.  Participate in Social Networking (5. resulting in the creation of an online persona) Got that? Maybe? Here’s a more complete way of looking at it…

“SOCIAL MEDIA” Basics


YOU (REAL LIFE, PHYSICAL)

YOU AS A USER

DIGITAL YOU (INFORMATION VERSION)

WEBSITE CREATING

WEBSITE

WEBSITE

APP(LICATION)

APP(LICATION)

YOUR OPINION

YOUR OPINION

SOCIAL (DIGITAL) NETWORKING

SOCIAL (DIGITAL) NETWORKING

SOCIAL CURATING/SHARING

NUANCED REFLECTION OF YOUR ACTUAL OPINION VIA PROFILES

SOCIAL CURATING/SHARING

“SOCIAL MEDIA”

THE INTERNET (INFORMATION)


PROFILES. Every single social media website or app you will ever use requires that you complete/create some form of USER PROFILE*. This plays an essential role in

SOCIAL NETWORKING and the creation of the ONLINE PERSONA.

WEBSITE

WEBSITE

APP(LICATION)

APP(LICATION)

WEBSITE

* A rare few do not require a profile – these are anonymity-based platforms which exist on the fringe of mainstream social media (Secret, Whisper, etc.), primarily due to the fact that without profiles there is no meaningful way to build connections or trust.

1. 2. 3.

At the MICRO level all this participation is mostly scattered

But at the MACRO level, for active users an identifiable online

persona begins to come together. This is what

stakeholders relate to.


Q: But wait, WHY SHOULD I EVEN BOTHER WITH ALL THIS!?

A: MOST DECISION-MAKING AND INFLUENCE TODAY HAPPENS ONLINE –

because it enables/encourages influence that is otherwise impossible. (In the physical world, your influence/networking is limited. Online it can be infinite.)

It is an enabling medium. If you’re not online, you don’t have a say in all that influence/decision-making.



WEBSITE

WEBSITE

APP(LICATION)

APP(LICATION)

You can use Social Media as an individual, as a company, or both.

ACME ACME

WEBSITE

APP(LICATION)

APP(LICATION)

WEBSITE

ACME

Your opinion via personal PROFILES

Company opinion, via company PROFILES

What other users interpret online

What other users interpret online



And these are most of the major Networks ( WEBSITES and/or APPS ) that dominate SOCIAL MEDIA.

QUORA YELP TRIPADVISOR YOUTUBE VIMEO FLICKR 500PX SOUNDCLOUD BEHANCE DEVIANTART FLIPBOARD POCKET BUFFER DISQUS

FACEBOOK GOOGLE+ YAMMER LINKEDIN VIADEO TWITTER FOURSQUARE SNAPCHAT VINE PINTEREST INSTAGRAM MEDIUM WORDPRESS BLOGGER TUMBLR

Somewhat privately sharing what you’re generally doing in life.

Internally sharing what you’re generally doing at work.

Publicly sharing your professional accomplishment and ideas.

Publicly or privately sharing what you’re thinking (usually about content).

Publicly sharing where you are (and what you’re doing there).

Selec@vely sharing temporary photos of what you’re doing, in the moment.

Publicly sharing short ( 7s ) video crea@ons.

Public digital scrapbook of your favourite images found online.

Publicly or privately sharing images you’ve taken in the moment.

Publicly shared personal or company blogs.

Publicly sharing your professional opinion via ques@ons and answers.

Publicly sharing your personal opinion through reviews.

Publicly sharing videos you have created.

Publicly sharing songs you have created or like. Publicly sharing your visual crea@ons in a professional community. Publicly sharing your visual crea@ons in a semi-‐professional community. Turning what others are sharing with you on other social networks into a digital magazine you can share from.

Saving what you are reading online for later/offline digital viewing. Sharing items to your various social accounts for you at pre-‐scheduled @mes.

Publicly sharing your photography.

Publicly commen@ng across mul@ple websites using one profile.


Normally people advise that you focus on the basics: Facebook, Twitter, Linkedin, and a blog.

But this is a scattershot approach that misses the point.

You don’t need to focus on any of those first. What you need to focus on first is

CONTENT & OPINION

and only then plugging it into those streams.

All social media is driven by content and opinion. The more interesting and/or original, the more effective it is on your networks.

Cue Rewordly


Rewordly helps you save the best of your reading and writing online (content+opinion) into a private Library and Editor’s Desk, from which you can selectively publish to a public Magazine-of-you or of your brand. Your Magazine can be connected across Facebook, Twitter, Linkedin, and the major blogging services, as well as embedded in your website, and even used as a newsletter. One solution to transform your existing intellectual pursuits online into powering your entire social media presence in an intellectually respectable way.

Existing reading/writing online

Editor’s Desk (private)

Magazine-of-you or your brand (public)

Selectively shared across streams


Without Rewordly (chaos) With Rewordly (consolidated)

SOURCES FAVOURITES

Bookmarks, notes, etc. are separated and usually never used again.

Sharing is sca9ered and manual (inconsistent and ;me-‐consuming); there is no unified user iden;ty to track back to.

SOURCES

Using the Rewordly bookmarklet (browser bu9on), you save exactly the parts of a page that are worth saving to your Library and Editor’s Desk.

NAME

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And then easily selec;vely publish to your Magazine, simultaneously sharing across the networks of your choice.

Adding a branded des;na;on to your shared content that people can come back to every ;me you share.


Adding a branded des;na;on to your shared content that people can come back to every ;me you share.

In summary:

Social Media simply refers to a number of websites and apps that enable you to have a voice online (and an associated persona). The way to have a voice is with

content and/or opinion.

Making that voice respected and heard can be hard to manage. With Rewordly, we simply aimed to transform the enormous time already invested

reading and writing online into a way to manage your knowledge better, and turn it into your own social media powerplant.

Streamlined, focused, anti-headache.

If you have any other questions about social media or want to learn more about how Rewordly can help you, please get in touch. We would love to talk to you.

Mario, CEO

Matei, CTO

Eduard, Chief of Data

Gregoire, VP Partnerships


[email protected]
